Why Global Web Performance Matters for Online Retailers - Webinar Slides
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The rise of poor web performance is primarily attributed to an increasing amount of resources requested to accommodate greater website complexity and size. View this webinar on demand to get a better understanding of how leading global online retailers are optimizing website performance in parallel with providing an even more engaging and personalized shopping experience.
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Why Global Web Performance Matters for Online Retailers - Webinar Slides
- 1. Global Web Performance Matters More than Ever Sharon Bell Director, Marketing CDNetworks
- 2. Agenda • • • • • Effect of performance on User Engagement Effect of performance on Revenue Effect of performance on Search Engine Ranking How to Optimize Performance Who is CDNetworks
- 3. GLOBAL CLOUD ACCELERATION User Engagement
- 4. User Engagement Animations and Video Detailed searching by category and range Larger, enhanced images with zoom color swatching Interactive reviews Real-time inventory lookup
- 5. Cool features can slow down a website
- 6. Causing Abandonment! Source: Forrester, Gomez, Kissmetrics
- 7. And, word gets around fast!
- 8. GLOBAL CLOUD ACCELERATION Slow performance effect on revenue
- 9. Revenue may be affected A one second delay in page-load time across you site results in: •For an ecommerce site that is making $100,000 per day •Source: Aberdeen Group
- 10. Load times matched to conversion rates This Wal-Mart example, shows that milliseconds make a difference in conversions to sales and therefore revenue.
- 11. Search Engine Optimization also suffers • Google uses website load speed as an organic ranking factor • Crawling your site will also take longer and potentially Google will not index your site if it takes too long
- 12. GLOBAL CLOUD ACCELERATION What can you do?
- 13. What can you do? • Optimize website architecture, code, and content • Employ a Global CDN to cache non-dynamic content closer to the end users • Use cloud acceleration to ensure that dynamic content takes the most direct path, with the least amount of round trips to the end user • Monitor site performance continuously § Gomez § Workbench § Google Analytics
- 14. OPTIMIZE CODE AND ARCHITECTURE Combine JavaScript Combine CSS style sheets Reduce image size Combine Images using CSS Sprites Minimize redirects
- 15. EMPLOY A GLOBAL CONTENT DELIVERY NETWORK “Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.” “Global CDNs deliver top performance at the best cost efficiency”
- 16. The further from your origin, the worse the problem
- 17. Beijing! 30X slower 14X slower 9X slower 5X slower 3X slower Download time (sec) Site performance degrades as distance increases More distance c Slower download H Slower page load 50X slower Latency Visualized Source: Compuware Gomez backbone agents
- 18. Global CDN • A CDN caches images, videos and content on points of presence closer to your end-users • You do not have to build out datacenters, the CDN has built the infrastructure • There is no Capex from your end • TIP: Ensure your CDN has points of presence in all cities and countries you want to reach with your ecommerce site Switch to CDN What about dynamic content?
- 20. Achieving Top Performance with Dynamic Content Data-Center (Atlanta) Globally Distributed Users Dynamic Web Acceleration 1 2 First Mile Middle Mile Application processing time and content generation • • • • • Round Trip Time (RTT) x # Round Trips 3 Last Mile Bandwidth-related transfer time Accelerates the middle mile Creates a ‘Fast Secure Tunnel’ over the Internet Reaches every corner of the world Fully Managed Service Routes around issues
- 21. GLOBAL CLOUD ACCELERATION Who is CDNetworks?
- 22. About CDNetworks • Global Cloud Acceleration Network • Transforming the Internet into a secure high performing application delivery network • Trusted partners in local markets • Experts on extending into global markets
- 23. CDNetworks Reach
- 24. Sample Customers
- 25. Dynamic Content Customer Performance in Asia Whole site Single Object
- 26. Selecting the Right CDN PCI Certified Dedicated Tier 1 Support Direct In-Country Presence & Support Security Content Caching Dynamic Web Acceleration Global Availability in Emerging Markets Media Acceleration Dynamic Web Acceleration
- 27. Thank you! Contact CDNetworks info@CDNetworks.com +1 877 937 4236 +44 203 514 7501 www.cdnetworks.com