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Home Networking Study

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The Home Networking Study, developed by the CABA Internet Home Alliance Research Council, provides an up-to-date, comprehensive understanding of opportunities and barriers to home networking as they …

The Home Networking Study, developed by the CABA Internet Home Alliance Research Council, provides an up-to-date, comprehensive understanding of opportunities and barriers to home networking as they occur throughout the adoption cycle: from purchase through installation, use and maintenance. Of particular interest to project sponsors are factors affecting consumer interest in advanced network applications in areas such as entertainment and home control.

Published in: Business, Technology

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  • 1. Home Networking Study June 2006
  • 2. Background Home network adoption has been on the rise in recent years in the U.S.
    • About 18% of all U.S. households now have a home network.
      • Source: Internet Home Alliance’s 2005 State of the Connected Home survey (September 2005).
    • With innovators and early adopters already on board, the pace of home network adoption now is slowing.
      • Only 3% of non-networked online households said they were likely to get a network in our survey.
  • 3. Background 3% 34% 16% Mass Market Threshold Population Estimate (% of U.S. households) 34% In order to grow, home networking now must appeal to less technically-savvy consumers. 14%
  • 4. Objectives and Methods Given the challenge of making home networking compelling to the mass market, this study aimed to:
      • Identify key reasons driving—and barriers preventing—adoption of home networks by consumers.
      • Understand strengths and weaknesses of current ways to shop, buy and install networks and related devices/systems.
    • Note: Research not projectable to entire market due to small sample size; findings are qualitative and directional only.
  • 5. Methodology
    • This research was conducted during Spring 2006, in two phases:
    • Phase 2 –Consumer Focus Groups
      • Decision-makers from multi-PC broadband households.
        • DIY network owners.
        • Advanced network owners.
        • Integrator “intenders.”
    • Phase 1 –Channel Interviews
      • Installers/integrators.
      • Tech home builders.
      • PC service providers.
      • Other sellers of network systems, components and services.

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