Home Networking Study

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The Home Networking Study, developed by the CABA Internet Home Alliance Research Council, provides an up-to-date, comprehensive understanding of opportunities and barriers to home networking as they occur throughout the adoption cycle: from purchase through installation, use and maintenance. Of particular interest to project sponsors are factors affecting consumer interest in advanced network applications in areas such as entertainment and home control.

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Home Networking Study

  1. 1. Home Networking Study June 2006
  2. 2. Background Home network adoption has been on the rise in recent years in the U.S. <ul><li>About 18% of all U.S. households now have a home network. </li></ul><ul><ul><li>Source: Internet Home Alliance’s 2005 State of the Connected Home survey (September 2005). </li></ul></ul><ul><li>With innovators and early adopters already on board, the pace of home network adoption now is slowing. </li></ul><ul><ul><li>Only 3% of non-networked online households said they were likely to get a network in our survey. </li></ul></ul>
  3. 3. Background 3% 34% 16% Mass Market Threshold Population Estimate (% of U.S. households) 34% In order to grow, home networking now must appeal to less technically-savvy consumers. 14%
  4. 4. Objectives and Methods Given the challenge of making home networking compelling to the mass market, this study aimed to: <ul><ul><li>Identify key reasons driving—and barriers preventing—adoption of home networks by consumers. </li></ul></ul><ul><ul><li>Understand strengths and weaknesses of current ways to shop, buy and install networks and related devices/systems. </li></ul></ul><ul><li>Note: Research not projectable to entire market due to small sample size; findings are qualitative and directional only. </li></ul>
  5. 5. Methodology <ul><li>This research was conducted during Spring 2006, in two phases: </li></ul><ul><li>Phase 2 –Consumer Focus Groups </li></ul><ul><ul><li>Decision-makers from multi-PC broadband households. </li></ul></ul><ul><ul><ul><li>DIY network owners. </li></ul></ul></ul><ul><ul><ul><li>Advanced network owners. </li></ul></ul></ul><ul><ul><ul><li>Integrator “intenders.” </li></ul></ul></ul><ul><li>Phase 1 –Channel Interviews </li></ul><ul><ul><li>Installers/integrators. </li></ul></ul><ul><ul><li>Tech home builders. </li></ul></ul><ul><ul><li>PC service providers. </li></ul></ul><ul><ul><li>Other sellers of network systems, components and services. </li></ul></ul>

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