BUSINESS
BEGINNERS
FOR
B B
FOR
www.businessforbeginners.ca
10 Ways to
Identify Your
Customer
IDEAL
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
“Who is your product/service for?”
This group of pe...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Who has
that
problem?
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Example: Joe’s Steak Shop
Joe closes his eyes and p...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Example: Joe’s Steak Shop
They are vegans and veget...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Why It’s Difficult To Find Customer Info:
Companies...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Step One:
Close your eyes and picture a room filled...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Step Two - Categorize the group of people
using the...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
10 Criteria continued...
#5. Interests/Hobbies: Wha...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
10 Criteria continued...
#9. Ethnicity: Depending o...
BUSINESS
BEGINNERS
FOR
B B
FOR
10 Ways to Identify Your Ideal Customer
Final Thoughts:
If you know your potential and actu...
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10 Ways to Identify Your Ideal Customer

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Learn how to identify your ideal customer using these 10 criteria and checking www.businessforbeginners.ca for examples and practice problems.

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Transcript of "10 Ways to Identify Your Ideal Customer"

  1. 1. BUSINESS BEGINNERS FOR B B FOR www.businessforbeginners.ca 10 Ways to Identify Your Customer IDEAL
  2. 2. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer “Who is your product/service for?” This group of people (i.e., your target demographic or target audience) have at least one thing in common – they like what you have to offer. So, a preliminary question to ask yourself is, if your product or service solves a problem...
  3. 3. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Who has that problem?
  4. 4. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Example: Joe’s Steak Shop Joe closes his eyes and pictures a room with 100 potential customers. Joe announces, “Hey everyone! Come and buy my steaks!” Immediately, 5 people leave the room. Why?
  5. 5. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Example: Joe’s Steak Shop They are vegans and vegetarians. It doesn’t matter how great Joe’s steaks are, those 5 people won’t want to buy them. So, why would Joe waste his time and money trying to sell steaks to vegetarians?
  6. 6. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Why It’s Difficult To Find Customer Info: Companies spend a lot of time and money trying to determine exactly who their customer is and continuously refine their answers to the above categories of customer information. As this is information is often considered sensitive, it may not be readily available to people outside the company. The important thing here is to use the ten categories above to guide you as you try to figure out who your ideal customer is or will be.
  7. 7. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Step One: Close your eyes and picture a room filled with your future customers.
  8. 8. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Step Two - Categorize the group of people using these 10 criteria: #1. Age: Pick an age range that represents the group, e.g., 12 to 19 years old or 25 to 40 years old. It’s not always obvious, but you can estimate and try to confirm later. #2. Household Income: You can start with something as simple as ‘high income’ or ‘middle income’, but this part will require additional research. If you’re in Canada, this kind of statistical information can often be found on Statistics Canada’s website. #3. Gender: Male, female, etc. #4. Geographic Location: This can be something broad such as all countries, or incredibly specific, like people living within a certain postal or zip code.
  9. 9. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer 10 Criteria continued... #5. Interests/Hobbies: What does this group of individuals have in common? This is where interests and hobbies come into play. It may not be obvious at first but when you start to chat, you realize they’re all obsessed with yoga, or they all love cooking. The point is that this group shares that interest or hobby. #6. Attitudes/Values/Lifestyle: What is important to this group? What do they believe in? Are they health nuts, for example? #7. Marital Status: Single, married, divorced, widowed, or dating. Again, not always obvious, but you can guess to begin with and confirm later. #8. Occupation: This information is typically gathered over time by talking to customers, through newsletter sign-ups on your website, or in surveys and questionnaires.
  10. 10. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer 10 Criteria continued... #9. Ethnicity: Depending on what you’re selling, the ethnicity of your customers can play a role. If, for example, you’re importing a candy into Canada that up until now was only available in South America, the Latino community in your region would might be interested in a little taste of home. #10. Education Level: Similar to martial status, or age, in that you may have to guess at first. Something to keep in mind is that education level is often correlated with household income.
  11. 11. BUSINESS BEGINNERS FOR B B FOR 10 Ways to Identify Your Ideal Customer Final Thoughts: If you know your potential and actual customer, what’s important to them, what they like and don’t like, the better you will be able to find them, make them happy, and keep them coming back for more. Remember, this is just a first step, as you will have to do some additional research to confirm these assumptions. Not everyone will want what you have to offer, no matter how good it is, and that is okay. See the full post, examples and practice problems at www.businessforbeginners.ca @bizforbeginners FB: facebook.com/businessforbeginners.ca Google+: plus.google.com/+BusinessforbeginnersCa-blog

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