The Groasis Waterboxx - A Top Ten Global Invention comes to the Valley, La Quinta, California
Benefiting small business
Treating Children with ADHD
What nutrition and lifestyle may change
The Groasis Waterboxx
ATopTen Global Invention comes to theValley
A closer look at our Members, City Scene and more
The Voice of Business Vol. XXV Issue #10 August 2010
For Entrepreneurs by Entrepreneurs
Monthly Series Begins Thursday August, 5, 2010
WHAT: Business Discussions with Experts
The Top 7 Issues That Keep Business Owners Awake At Night
Learn from the experts. Designed for entrepreneurs BY entrepreneurs, each
month this series hosts an expert from a discipline who addresses real
challenges AND solutions that business owners can take back and implement.
AUGUST Lee Osborne, CPA - Peterson Slater Osborne
The Seven Biggest Accounting Challenges for Business Owners
AND What To Do About Them
DATES: Monthly, August 2010 – January 2011
August Event – August 5, 2010
TIME: 5 pm – 7pm
5:00 pm – 6:15 pm – Business Discussion
6:15 pm – 7:00 pm – Questions, Answers, Workout
WHERE: Embassy Suites - La Quinta
50-777 Santa Rosa Plaza
La Quinta, California, USA, 92253
ADMISSION: $25 per person
$0 for La Quinta Chamber Members
SERIES 2 September: Economy - Bob Marra,
The Public Record & Wheeler’s publication
SPEAKERS: The Seven Biggest Economic Challenges for Business Owners
in the Coachella Valley and How to Address Them
SERIES 3 October: Marketing - Kathleen McEntee,
Kathleen McEntee & Associates, Ltd.
SPEAKERS: The Seven Biggest Marketing Misconceptions and How To
Develop A Stealth Marketing Plan for this Economy
Have you ever wondered who
your Demographic is?
Who will you reach with your Advertisement?
and our Advertisers reap the benefits
•The Median Age in La Quinta is 36
•The Median Income is $75,000
•The GEM’s distribution is 23,000
•The La Quinta Chamber is the only Chamber
that produces their own monthly community
•The GEM Newspaper reaches every resident
and business in La Quinta and every Chamber
•The shelf life of the GEM is greater than any
other daily or weekly periodical.
If you’re a Business and want great Advertising
opportunities with the GEM Newspaper, call
Anne Blalock @ 760-238-6186
or email firstname.lastname@example.org
in the Palm of Your Hand
Good Mon. thru Fri. Expires 9-15-10
Buy 1, Get 1 FREE
purchase any menu item at full price and receive second item of
equal or lesser value FREE. Two drinks must be purchased, no
special items or discounted items. One coupon per party/table.
Lunch Specials (excludes holidays)
served all day Mon. - Fri. only
1/2 Cheeseburger, fries and a drink
Egg,Tuna or Chicken Salad sandwich
with choice of side and a drink
Chicken Caesar Salad served with Cornbread and a drink
Hot Meatloaf or sliced Turkey breast with gravy,
mashed potatoes and a drink
Summer Meeting Place
Bring a party of 6 or more into Louise’s Pantry and order from our
regular lunch menu for only $59.95 incl. drinks* for everyone!
*18% gratuity not included.
Breakfast Specials (excludes holidays)
served all day Mon. - Fri. Only
Two eggs, two pieces of bacon, one pancake, and toast
Cheddar Cheese Omelette with
Country Potatoes or hash Browns and Toast
Three Eggs, Hash browns, Coffee and Toast
Breakfast Croissant with Egg, Cheese and Bacon served
with Country Potatoes or hash Browns
You may think there is no benefit to conducting
performance appraisals for several employees—or
even one—but think again!
It may seem unnecessary to conduct a performance
appraisal with only one employee or a few. However, it
can be an opportunity to reinforce your appreciation of
an employee’s talent and to strengthen an employee’s
performance. It can serve as a guide to achieve future
objectives or set an underperforming employee back
Even though you may have plenty of face time with a
crackerjack small staff, sitting down with each of them
to talk more formally on a regular basis gives you the
opportunity to tell each what results or behaviors they
have displayed that you think are most advantageous to
your business. Use examples and be specific. It boosts
morale, encourages them to continue to perform,
and adds to their job satisfaction and loyalty. It also
provides a safe forum for them to discuss their future
goals,to discuss opportunities to develop their talents,
or maybe even to offer new insights on growing the
You won’t require a lot of forms or extensive
questions,but you need to know what qualities make a
difference to you in employee performance.Two basic
considerations are behaviors that you want to see and
the results you expect. Once you have identified the
reviews provides you with the opportunity to let your
staff know what you expect from them, what they’re
doing right, and what needs to change. For a new
employee, a timely performance evaluation can clearly
identify or reinforce your expectations and let the
employee know how he or she is meeting them.
Performance reviews for small businesses also
are crucial for identifying and correcting results
and behaviors that could cripple your business. A
small business with two employees is more severely
impacted by substandard results or negative behavior
than a business of 50. In a shop of two people, one
underperforming employee is 50% of your work force.
Think of the impact that could have on your customer
If you have a small workforce, chances are that you
rely heavily upon their talents and their customer
interaction to build a successful business. You can
use the performance appraisal tool to keep that staff
functioning at its best.
Kathleen McEntee is president of Kathleen
McEntee and Associates, Ltd (KMA).
KMA provides practical advice with theWhen Smart
approach to business owners and
managers who are eager to grow and develop their
business. Kathleen offers one hour complimentary
consultation to all La Quinta Chamber members.
Kathleen can be reached at 760-262-4080 or
Now Is The Time To Build Your Base
Kathleen McEntee & Associates, Ltd.
Can Help Revitalize Your Marketing And Sales Efforts
Contact us today for a complimentary consultation.
Info@KMcEnteeAssoc.com www.KMcEnteeAssoc.com 760.262.4080 Spa & Fireplace 760-342-5277
81955 Hwy. 111
We’re here for you, all Summer, to help you with your
little part that you need, or that question that you
have, or a bbq cleaning for your grill... Quite frankly,
we’ve been here for almost 10 years, helping you out
with equipment, hot tubs, bbq islands... So when you
need that itsy-bitsy bbq part, and nobody else seems to
want to help, come over to All Valley. We probably
know exactly what you’re talking about. And we’ve
always been here to help. Always.
COME IN TODAY TO SEE THE ALL-
NEW FIREMAGIC DIAMOND SERIES
GRILLS!! WE HAVE THE NEW
MODELS IN STOCK!!
(The only type of products we sell.)
“Whether you are a corporation, a school, a business, small, large, not-for-profit, a
foundation, I believe that Point7West captures exactly the heart of your organization."
Doe Dee Rover
Xavier College Preparatory High School
We feel strongly about the work we do. So do our clients.
Tax season “officially” ended on
April 15. Yet you can explore tax-
smart investment opportunities all
year round.And when you’re look-
ing at the fixed-income side of your
portfolio, you may want to consider two possibilities: municipal bonds and Build
You’ve probably heard of municipal bonds, but you may not be familiar with how
they work.You can find two key types of municipal bonds: General obligation bonds
finance the daily operations of a municipality or school district, while revenue bonds
finance hospitals, utilities, airports, affordable housing and other public works. So
when you purchase a “muni,” you are helping support a community.
Of course,your investment will bring you some tangible benefits,too.First,you’ll
receive regular interest payments.Furthermore,these payments typically are exempt
from federal income taxes — and possibly state and local income taxes, too. If you’re
in an upper income bracket, you may find munis to be especially valuable. (Keep in
mind, though, that some “private activity bonds,” which are typically used to finance
airports, housing or stadiums that can benefit private entities, may be subject to the
alternative minimum tax, or AMT.)
Build America Bonds (BABs) share some similarities with tax-free municipal
bonds, although BABs are taxable investments. BABs provide capital to municipali-
ties so that they can build or improve infrastructure, including schools, roads, public
buildings and so on.The U.S.Treasury pays state or local government issuers a sub-
sidy equal to 35% of the interest they pay investors for buying the bonds.
BABs have proved quite popular among institutional investors, such as pension
funds,that typically don’t benefit from tax-free municipal bonds,but are they right for
It all depends on your individual situation.If you owned a BAB,your interest pay-
ments would be federally taxable, but you might get some state tax breaks if you live
in the state where the bond is issued.
Many BABs have long-term maturities, which may not be a problem if you’re
buying the bond for its steady interest payments and plan to hold it for its entire
life. But if you think you might want to sell your bond before it matures, be aware
that longer-term bonds, by their very nature, are subject to greater interest rate risk
than shorter-term bonds — that is,longer-term bond prices will be more affected by
interest rate movements.
Furthermore, you’ll have to consider credit risk — the possibility that the issuer
of your bond will default or be unable to make payments. Remember, the municipal-
ity issuing the bond, not the federal government, backs a BAB.Although past perfor-
mance is not a guarantee of future results, municipal bonds’ historical default rates
have been low.
Ultimately, you’ll need to consult with your tax advisor before purchasing either
a municipal bond or a BAB. Like all investments, they can provide you with benefits,
but you need to be absolutely sure of what you’re getting.
Loren Biggs is a Financial Advisor with Edward Jones Investments located in OldTown La Quinta.
He can be reached at 760-564-9777 or by email at Loren.Biggs@EdwardJones.com. CA Insur-
ance License # OC24309. http://www.edwardjones.com
Social Security Benefit Strategies
By Elisa Schwartz, CPA, PFS
If you’re one of the 3.6 million people born in the United States in 1948, your
eligibility for Social Security benefits begins in 2010. Over the next 20 years 80
million members of the Baby Boom generation will join you. As they near retirement,
people have many decisions to make, which includes determining the best time to
start collecting benefits.
First, the basics
Currently,those people born between 1945 and 1954 can receive full Social Security
those born from 1955 to 1959 until it reaches age 67 for those born in 1960 and beyond.
You may start collecting benefits at age 62, though at a reduced rate. The reduced
benefit is now 75 percent of full benefits for those eligible for full retirement at age
66. It will be 70 percent of full benefits when the full retirement age is 67.
Delaying the collection of benefits until age 70 will increase the maximum benefit at
full retirement age by 8 percent per year from age 66 to age 70.
Now, the strategies
No one has ever received guaranteed 8 percent earnings on invested money. If you
use your IRA income or after tax- money to live on rather than applying for Social
Security at age 66,you will receive an increase in your monthly Social Security benefit
of 8 percent per year to age 70. There’s no additional benefit if you wait past 70.
A spouse who had little or no employment may receive half of the other’s benefits
when the working spouse applies for Social Security. Thus, a married couple in a one
wage-earner family receives 150 percent of the working spouse’s benefit.
A worker who begins collecting Social Security benefits at age 62 and then accepts
a job offer a year or two later is allowed to pay back all the funds without interest
and withdraw the application for benefits; the worker will be deemed to have never
applied for benefits and can re-apply at a later age to receive a larger benefit. The age
range for this “stop and payback” is 62 – 70.
The Baby Boom generation has a 50 percent divorce rate. If you were married for
10 years before divorcing, you are eligible to receive spousal Social Security benefits
beginning at 62 even if your ex-spouse has not requested that benefits begin. If you
re-marry before you are 60, this benefit disappears.
Certain thresholds will cause your Social Security benefit to be taxable for federal
tax purposes. If your adjusted gross income plus interest on tax-exempt bonds plus
50 percent of your Social Security benefit exceeds $25,000 if single or $32,000 if
married and filing jointly, 50 percent of the excess value is taxable up to $34,000 if
single or $44,000 if married and filing jointly. After that 85 percent of the excess value
is taxable. Total taxable Social Security can be 85 percent of the total Social Security
benefit you receive.
Where you retire affects your benefits. Some states tax Social Security benefits,
although California does not.
Ms. Schwartz is a Certified Public Accountant and Personal Financial Specialist and Principal of
The Practice Certified Public Accountants,Inc.,a full service accounting firm in La Quinta.She is
a Registered Investment Advisor with FINRA and can be reached at 760-777-7377 or eschwartz@
In 1979 the California Supreme Court ruled that a defendant’s“conscious disregard of
the risk” of Driving Under the Influence was enough evidence of the malice required
by the law to justify the awarding of “punitive damages” against the person who
caused the accident. One who voluntarily commenced and continued to consume
alcoholic beverages to the point of intoxication, knowing from the beginning that
he thereafter had to operate a motor vehicle, demonstrated “such a conscious and
deliberate disregard for the interests of others that his conduct might be called willful
or wanton” so as to justify the imposition of “punitive damages”.
Numerous studies have suggest that using a cell phone, either hands-free or
otherwise, is even more dangerous and more likely to lead to an accident than a
person operating a motor vehicle above the legal limit of .08 blood alcohol level.
So - maybe the same logic should apply to DWT - DrivingWhileTalking (orTexting)?
If a person insists on talking on cell phones or texting on a cell phone they should
arguably be forced to pay punitive damages as is the case with someone who causes
injury while driving under the influence. A Virginia Tech study by the Transportation
Institute found truckers who talk on cell phones to be 23 times more likely to have
an accident than someone who is not distracted by texting or talking. A University
of Utah study by a number of psychologists, has gained wide-spread attention said
“We found that people are as impaired when they drive and talk on a cell phone as
they are when they drive intoxicated at the legal blood-alcohol limit” of .08 percent.
The University of Utah psychologists, like the others who have published similar
studies, state that,“If legislators really want to address driver distraction, then they
should consider outlawing cell phone use while driving.” The legislators in California
have already passed a weak version of this idea which bans the use of hand-held
devices in California. However, one can stand on any street corner and watch driver
after driver passing the intersection while talking on their hand-held cell phones.
Many are not getting the message,or worse,ignoring it.Something else is necessary if
this practice is going to be, if not curtailed, at least significantly reduced.
If people realized they were putting their own assets at risk every time they
drove and spoke on a cell phone or text on a cell phone, then they might think twice
about doing so. Remember, insurance cannot cover punitive damages, and, punitive
damages are not dischargeable in Bankruptcy. In other words, your own assets would
be at risk if you DWT (orT). It seems logical that sooner or later, some court will let
a jury award punitive damages based on the same logic as that which allows punitive
damages for driving under the influence of alcohol. The issue would then become: Is
it worth the risk?
SHOULD DAMAGES BE IMPOSED FOR DRIVINGWHILE
Dale S. Gribow, LAW OFFICE OF DALE S. GRIBOW, P.C.“A FULL Service Firm”
44-901 Village Court, Suite D, Palm Desert, CA 92260
PH: 760-341-4411 FAX: 760-340-0623
best Shoe repair,
Ian Platt has moved his store
True to Time Shoe Repair out of
old town, and into the Albertsons
shopping center on the corner of
Washington St. & Hovley Lane.
Beware of inferior shoe repair
Some of the tax laws that will be changing as of January 2011 will first be the
increase in the tax rates themselves. The lowest tax rate of 10% will increase to
15% and the highest tax rate of 35% will increase to 39.6%. The maximum capital
gains tax rate will increase from 15% to 20%. The biggest increase will be the
qualifying dividend tax rate, currently at 15% will change to your ordinary tax rate
or as high as 39.6%. Along with the higher tax rates, the tax laws will revert back
to the limitations of deductions that President Clinton had put into place many
years ago. So in effect you will be paying a higher tax rate and be allowed fewer
For more information call Peterson Slater & Osborne (760) 777-9805
UpcomingTax Law Changes
Promoting Our Community : Health Beat
In the past decade, prescriptions for Ritalin, a
stimulant medication commonly used for attention
deficit hyperactivity disorder (ADHD), increased five-
fold, with 90 percent of all prescriptions worldwide
consumed in the United States. As many parents grow
leery of the traditional medical approach to ADHD,
doctors of chiropractic are offering promising results
with non-drug treatments that focus on postural mus-
cles, nutrition and lifestyle changes that affect brain
Some children may simply have difficulty learning
certain subjects, but the current system—in a sense—
prompts school officials to encourage their parents to
have the children diagnosed with ADHD, says Dr. Scott
Bautch, past president of the American Chiropractic
Association (ACA) Council on Occupational Health.
“The higher the number of disabled kids in the school,the
more funding the school can apply for,” says Dr. Bautch.
Some teachers might also have difficulty with students
who have a different style of learning, according to Dr.
Bautch. If the child is a visual learner—and the teacher
is not—perhaps the child is not being taught in a way he
or she can learn.
Before diagnosing the child with ADHD, Dr. Bautch
recommends doctors talk to the child and the parents:
“Is the child too active? Bored? Has dyslexia or a
different learning pattern? It can be a behavior problem,
problems at home, or frustrations with the teacher’s
style,” explains Dr. Bautch.“If we went to a conference
where the speakers taught in a way we can’t learn, we
would be frustrated and would misbehave—we’d get up
and leave or chat to the person sitting next to us.”
The traditional medical model, however, seems to
follow the cookie-cutter principle. The diagnosis of
ADHD is based on a questionnaire,but this is not enough,
says Dr.Robert Melillo,a chiropractic neurologist. “True
ADHD patients have other signs such as: tics, tremors,
balance or postural problems, or unusual sensitivity
to touch, movement, sights, or sounds.” Unfortunately,
although medications can keep ADHD under control,
they don’t cure it. Eighty percent of patients have
ADHD features in adolescence, and up to 65 percent
maintain them in adulthood.
Doctors of chiropractic and chiropractic neurologists
ADHD patients that targets the underlying problems,not
just symptoms.“Motor activity—especially development
of the postural muscles—is the baseline function of
brain activity. Anything affecting postural muscles will
influence brain development. Musculoskeletal imbalance
will create imbalance of brain activity, and one part of
the brain will develop faster than the other, and that’s
what’s happening in ADHD patients,” says Dr. Melillo.
If you or your loved one is diagnosed withADHD or
has the symptoms, ask your doctor of chiropractic if he
or she has experience treating patients with the
condition. Doctors of chiropractic are trained to identify
neurological problems and find individual noninvasive
They can also assess your nutritional status and
help you find the diet that will help you manage your
Dr. Hashimoto, DC practices in La Quinta with his wife and
can be reached at 760-777-8377 or found online at www.
Natural Ways to Prevent ADHD Many chiropractic
neurologists recommend nutrition and lifestyle changes
that may help correct or prevent biochemical imbalances
that cause ADHD. Parents are encouraged to:
• Remove as many food dyes, sugar, preservatives, and
additives from the diet as possible.
• Focus on natural, mostly organic foods with as few
pesticides or herbicides as possible.
• Determine if there is an allergy—usually starting with
dairy and gluten and try elimination diets.
• Stop using pesticide sprays in the house.
• Avoid taking medications, nicotine, alcohol, and other
drugs in pregnancy that may harm the fetus.
• Find ways to relax during pregnancy. Stress on the job
may affect the unborn baby’s health, as well.
• Breastfeed.The first months and years of a child’s life
are critical to physical and psychological development.
Breastfeeding mothers’ diets are important as well.
What happens when you drink a coke?
• Within the first 10 minutes you’ll get 10 teaspoons of 100% sugar.
• After 20 minutes,your blood sugar will spike,your insulin will spike and you liver will respond
by turning this sugar into fat, to save for a later time of need.
• After 40 minutes, the caffeine will be absorbed and your pupils will dilate along with a rise
in blood pressure. Now your liver will dump more sugar into the body.
• This will stimulate, your adrenal glands. This makes you prone to burn out, insomnia
and early menopause and andropause (male menopause).
• After 45 minutes, your dopamine production will increase, which will make you feel good.
This rises to a similar degree as it does from heroine.
• If you’re drinking diet coke, or soda, you will be consuming artificial sweeteners, which will
actually increase your craving for more food and has also caused cancer in lab rats.
• The phosphoric acid will also interfere with your body’s ability to use calcium, which will
make you prone to getting osteoporosis. It does this by neutralizing your stomach acid.
For more information contact Dr. Coleman @ email@example.com
Dr. Nicole Ortiz
Barbequing is a summertime right of passage.Gathering around the outdoor grill with
an aroma so tantalizing, even your puppy’s taste buds anticipate the mouth-watering
goodness to come. Ingesting dangerous, cancer-causing chemicals are the farthest
thing from your mind. But before indulging in that thick, juicy burger, consider this:
it is well established that barbequing meat can cause cancer. Resist your temptation
to throw this article into the BBQ pit and learn a few tips to keep enjoying a great
barbeque and a cancer free life simultaneously.
Meats undergo chemical reactions during cooking that produce chemicals re-
ferred to as heterocyclic amines (HCAs). Heterocyclic amines are capable of causing
mutations to our genes and are known as carcinogens (cancer causing substances).A
diet high in animal proteins is positively linked with a risk for several cancers including
breast, colorectal, and prostate cancers. This increased risk may have in part due to
the way we cook our meats. The exposure to meat carcinogens, such as HCAs, will
increase your risk of getting cancer.
Tips to prepare your BBQ safely avoiding HCA production:
MarinateYour Meat- but not with bbq sauce.
Research has shown that by marinating meat (teriyaki or a glaze of turmeric and
garlic) before grilling can reduce the HCAs by as much as 60%. Unfortunately, not
all marinades are protective. The standard BBQ sauce, which is primarily sugar and
tomato sauce, actually INCREASES the HCAs in our meat by as much as triple! If
you’re a true BBQ sauce lover, slather the burger in that smoky goodness after it’s
off the grill.
Include Fruits or Spices
Adding fruits to your burgers or marinade serves as an anti-oxidant and decreases
the chemical reactions producing HCAs.Garlic and other spice rubs can also protect
the meat more than if it was grilled just plain. One study showed that a marinade of
two parts garlic, two part onion and one part lemon juice was the most effective for
eliminating cancer causing agents.
Remove the Fat and Skins
Reducing the fat in your steak and removing the skins from poultry will curb the
cholesterol risk to the heart,and also diminish the oils dripping through the grill. Fat
drippings hit the coals causing flames that readily char the meat. The charred skin
produces yet another type of cancer causing substance. Scraping off the black crispy
char will reduce at least one type of carcinogen, but not the other, which forms
deeper inside the meat. To avoid the second carcinogen see the next tip.
Cook at a lower temperature
Lowering cooking temperature produces less HCA and inhibits the abilities of
the chemicals to create mutations within your cells. Baking is better than barbequing
or frying. Barbequing, because it uses the highest heat source for cooking, produces
the most HCAs.
Don’t Overcook your meat
The more you cook your meat, the higher the carcinogens present. There is a cor-
relation between eating well-done meat and stomach cancer. It is more healthful to
grill your meat medium-rare or medium, leaving some pink in the center.
For more in-depth and personalized approaches to your nutritional plan visit LiveWell Clinic at
78370 Hwy 111 Ste 100 in La Quinta. Call (760) 771-5970 or www.livewellclinic.org
Promoting Our Community : Health Beat
Promoting Our Community : Health Beat
You’ll also find other top brands on sale for up to 30% off our already discounted
prices. Be sure to also visit our separate Clearance Center at our Dinah Shore location.
All Tropitone Outdoor Furniture 15% Off Our Already Discounted Prices
SPECTACULAR SUMMER SALE
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Featuring Sea Breeze Sling by Tropitone
Back to School Health Essentials
What are the best non-sugary back to school drinks to keep
your kids hydrated?
Water is still the best way to go. Help your child by giving them a cool bottle
to take to school. Check out MySigg.com for environmentally conscious water
bottles. If your children participate in sports, they may need an electrolyte drink
to help replenish what they lost during practice or playing in the heat.
What are the best electrolyte drinks for very active kids?
Gatorade and other purported sports drinks are unhealthy for children.They are
filled with high fructose corn syrup, artificial flavoring, and dyes. Instead, you can
send your kids with a bottle of home made electrolyte drink or choose from these
• Smart Water by Glaceau
• Whole Foods 365 Electrolyte water
• Trader Joes Electrolyte water
• Coconut water
It’s still burning hot in the desert in August. How can I make a sugar-free
electrolyte drink for my kids for sports practice?
It turns out that two tablespoons of lemon juice contain almost exactly the amount
of potassium in 8 oz of a typical sports drink. So, if you want to make your own
low-carb sports drink, it’s quite easy. Just mix together:
• 1 cup (8 oz) filtered water (not carbonated)
• 2 Tablespoons fresh lemon juice
• small pinch of sea salt
• Stevia (natural sugar substitute) to taste
What should I pack for a healthy balanced lunch for my kids?
An easy rule of thumb to remember is the 25-25-50 rule. 25% lean protein, 25%
whole grain carbohydrate, and 50% vegetables. For example, a chicken sandwich
with lettuce and whole grain bread with a side of sugar snap peas and hummus dip
is a well balanced meal. Add in a snack of apple slices and almond butter, and your
child is set for the day.
Answers provided by Dr. Sonja Fung of Live Well Clinic at Point Happy Plaza in La Quinta. If
you have a health related question you would like addressed in a future Q & A please email
Elected Officials to Discuss
WHAT: Panel Discussion with Elected Officials
Officials to Discuss Business Issues Affecting the Community
and Answer Questions posed by Moderator
WHO: Federal, State, and County Officials have been
WHEN: Thursday, September 15, 2010, 11:30am–1:30pm
WHERE: La Quinta Resort and Club
49-499 Eisenhower Drive
La Quinta, California 92253
ADMISSION: $45 per person
$40 per person - La Quinta Chamber Members
All Coachella Valley businesses and individuals
are welcome to attend
More Information: Contact David Archer, La Quinta Chamber of
Note: Only elected officials will participate; aides or representatives are welcome
Community Services / Environment
TopTen Global InventionTo BeTested
By Kathy Gottberg
This fall the CoachellaValley will be part of a large-scale global experiment using what
Popular Science Magazine says is one of the “TopTen Inventions for 2010.” According
to Popular Science, the Groasis Waterboxx is “a box that quenches thirsty plants
without irrigation.” Even better, inventor Pieter Hoff believes that the box could
promote reforestation on a large scale to address global problems like hunger,erosion
and climate change caused by global warming. To test the validity of those claims,
students and teachers from Palm Springs Unified School District and other local
volunteers will plant native desert trees in both our high and low desert communities
Hoff, a native of Holland, invented the Groasis Waterboxx after retiring from
the lily and tulip export business in 2003. Rather than using ground water and
traditional irrigation techniques, Hoff believes that natural atmospheric condensation
and rainwater systems are the key to plant germination, vitality and growth. His
invention mimics that natural system and he conducted an initial three-year test in
the Sahara desert in Morocco to prove it. Almost 90% of the trees planted in that
test thrived and survived, in contrast to only about 10% of those planted without the
What does the box look like? The box itself is round and about the size of a
small car tire. It is made from either regular plastic with a life-use of approximately 10
years and can be reused every growing season during that period for a long shelf life.
Additionally, a new biodegradable box has been designed that can be used one time
only—but the box then degrades as nutrient for the soil.
How does it work? The GroasisWaterboxx imitates nature in a number of ways.
It is primarily a “water incubator” that both captures and produces water from the
air through condensation and rain. Even in areas with extremely low and sporadic
rainfall, by design the Waterboxx eliminates evaporation and distributes a minuscule
(but effective) amount of moisture to the plant inside for up to a year. Not only
does it prevent evaporation, it simultaneously keeps relative humidity and ground
temperature at an even level during the day or night which further benefits the plant
or seeds. Finally, it protects the plant from wind, blinding sun, weeds, and common
rodents; while at the same time encourages strong capillary growth of the root
How much does it cost? Currently the biodegradable boxes cost approximately
$26 each. Unfortunately, they are not yet available on an individual basis but it is
hoped that the Palm Springs Unified School District will be able to sell the boxes
individually as part of their participation in the project. Those funds from the sale of
those boxes will then be used to further the experiment.
Hoff’s ultimate goal is to reforest the planet and feed the world by planting five
billion acres of desert, eroded by mankind, in the next 40 years.
So where does the Coachella Valley come in? Hoff recognizes that in order for
Groasis Waterboxx vision to be achieved he must further test them in the most
parched landscapes around the world. Here in our region several projects near
the Salton Sea, Whitewater and Joshua Tree National Park are planned to start in
For more information contact Kathy Gottberg of CoachellaValleyGreen.com or email kathy@
Community Services / Environment
Captain Raymond Gregory of the Riverside County Sheriff’s Department has
been selected as commander of the Sheriff’s Station in Indio. This move means
Raymond is the new Police Chief for La Quinta,Coachella,and several surrounding
communities. Raymond, a 20-year department veteran, previously served as
commander of the Indio and Blythe Jails. Before that, he served several years as La
Quinta Police’s Assistant Chief.
La Quinta Welcomes Captain Raymond Gregory
Although it’s one of the hottest months of the year,you can take comfort
in knowing that cooler months are ahead. In the meantime,splash around
at Fritz Burns Pool or the water feature at La Quinta Park. Or shop at
your favorite store, dine at your favorite restaurant, or go out for an
ice cream.All very cool things to do without having to leave La Quinta!
Whatever it is you decide to do, just remember to stay cool and safe
Additional items of interest are highlighted below. If you have any
questions, please call the City Manager’s Office at (760) 777-7030.
New Police Chief
Congratulations and welcome back to Captain Raymond Gregory who
returns to the City of La Quinta as its new Chief of Police! Captain
Gregory left the City of La Quinta in October 2009 to take command of
the Riverside County Sheriff’s Department Indio and Blythe jails. Captain
Gregory replaces Police Chief RodneyVigue who was promoted to chief
deputy of the Riverside County Sheriff’s Department overseeing east
Get ready for more movie fun with “Harry Potter and the Half Blood
Prince” onAugust 6,and“School of Rock” on September 3. Movies start
at sunset on the event lawn at Old Town La Quinta.
Welcome to La Quinta!
Certificates of Occupancy were recently issued to “Biggies Burgers &
More” located at the Dunes Business Park,“Beauty @ the Bar” at the
Point Happy Shopping Center, and “Star Orthopedics” at the La Quinta
Preparedness Prevents Panic
Shortly before 5:00 p.m. on Wednesday, July 7, 2010, we were reminded
that we,indeed,live in earthquake country.The magnitude 5.4 temblor
struck only 18 miles from the City of La Quinta.
The good news: there were no reports of damages or injury in La
Quinta as a result of the quake. The bad news: enduring moderate
earthquakes with good results tends to make us complacent. Now
is a good time to consider your reaction to the recent earthquake.
Remember, the rule is “Drop, Cover, and Hold on.” Drop to the
floor, get under a desk or table, and hold on to it. If a severe earthquake
causes your protection to move, you want to move with it.
Resist the urge to exit the building during an earthquake. It may be
disconcerting to see the walls shaking and moving, but they are tied
together and the intersecting wall lines strengthen the overall structure. On the other hand, if exterior building finishes, trees, signs,
or power lines fall on you, there is significant risk of injury. Roof tiles and stucco pieces are heavy, and falling from the height of the
building, any of these items can do bodily harm.
Whether you spend most of your time at home, work, or school, take a moment to look around and consider under which piece of
furniture you could take refuge when the shaking starts.
For more information, including what to do if you are outside, driving, or in a stadium or theater during an earthquake, visit the
Earthquake Country Alliance website at http://www.earthquakecountry.info/.
A Message from the City Manager…
FREE Family Events!
Friday,August 6 at 8:00 p.m.
Bring your blankets, low-back sand chairs, and the
whole family for fun and movies under the stars.
Movies will be shown on the event lawn at OldTown
UnderwayThrough August 28
Enrollment Fee: $59.00
Play the finest courses in theValley! Players pick their
courses and can play either single or team divisions.
Plaques awarded to top finalists in both divisions
during an End of Tour Banquet on August 28. Guests
are welcome to participate for $15 per week (weekly course green fees are extra*).
Date Golf Course Start Time Green Fees*
Aug 7 Desert Willow 7:30 a.m. Shotgun $40.00
Aug 14 Marriott Shadow Ridge 7:48 a.m.Tee Time $50.00
Aug 21 Eagle Falls Golf Course 6:30 a.m. Shotgun $50.00
Aug 28 Classic Club Golf Course 7:30 a.m. Shotgun $55.00
Pageant of the Masters - $54.00
Saturday,August 14 Register by August 6, 2010
“Eat, Drink and Be Merry!” Savor the
and enhanced the exhilaration of good
spirits when times were hard.The 2010
Pageant promises a memorable feast for
Lap Swim & Open Swim @ Fritz Burns Pool
Free Swim Night – AUGUST 6 – 6:00p.m.–7:00p.m.
Families Swim for FREE!
Adult Lap Swim
Offered Monday through Friday, 4:30 p.m.–6:30 p.m. for $3.00 per person.
Offered Monday through Friday,2:00 p.m.–4:30 p.m.and Saturday from 10:00 a.m.–1:00
p.m. ($2.00 for 12 & under; $3.00 for 13 & up).
For more information, visit www.la-quinta.org/communityservices.
it’s your library
Here is what is happening at your La Quinta
Public Library during August.
Come check us out!
Activities for Adults
Monday, August 16—
Whodunnit? A mystery book
discussion group—themes for
August will be“Make a Splash @
the Library” and “What Makes a
Bigger Splash than a Hurricane?”
Three books will be discussed:
Storm Tracks by Margaret Maron;
The Tin Roof Blowdown by James
Lee Burke;and Dark Light by Randy
Wayne White. Books are available
at the Reference Desk.
Programs for Children
Saturday morning: Baby Play and Sign —10:30 a.m.—in the Storyroom.
Join Lorraine Hazel,MA CCC SLP,for a program that allows parents and their
babies a chance to play and communicate using easy to learn signs. (There will
not be a program on August 14.)
Preschool Storytimes for children will be on break until September
Summer Reading in the Library
Reading Rewards—The Library’s reading incentive program continues
through August 21. That is the last day to turn in points and claim prizes.
Children can read at home, or in the Library – a cool place to visit when it’s
The Library has computers available for public use. Anyone with a Riverside
County Library card can use the computers once a day for one hour. “Internet
Only” Library cards are available at no charge for those without cards. Black
and white prints cost 10 cents a page.
For more information, call the Library at (760) 564-4767 or go to www.rivlib.com.
City of La Quinta Notice of
The City of La Quinta will hold a General Municipal Election on Tuesday,
November 2,2010 for the following offices:One (1) Mayor seat to serve a full
term of two (2) years; and two (2) Council Member seats each to serve a full
term of four (4) years.
Qualifications for a candidate are as follows: Citizen of the United States,
a registered voter, and a resident of the City of La Quinta.The nomination
period for obtaining or filing for an office for this election is between July 12
and August 6, 2010.
Qualified persons desiring to file for any of the offices for this election are requested
to make an appointment with the City Clerk to obtain official nomination documents
at (760) 777-7103 or firstname.lastname@example.org during regular business hours.
COMMUNITY SERVICES SPECIAL
EVENTS & EXCURSIONS
The La Quinta Museum has much to explore, with new exhibits and fun events for
the entire family to enjoy.
PT Barnum and the Circus
PT Barnum’s 200th
birthday is celebrated with
a special exhibit on his career and the circus.
It includes a 10-foot circus tent reconstruction
for visitors to walk through and view circus
memorabilia. Some of the other items on display
include a 1960’s acrobat’s costume and a vintage
Barnum & Bailey poster autographed by famous
clown, Lou Jacobs. The exhibit will run through
Hollywood and the Desert Club
The exhibit focuses on one of La Quinta’s
most famous landmarks from its opening in the
1930’s to its eventual destruction in the 1980’s.
Desert Club architect S. Charles Lee’s rarely
seen architectural renderings of the club will be
and correspondence; a menu autographed by
Hollywood stars Kirk Douglas, Robert Mitchum,
and Gary Cooper; Lana Turner’s demitasse set;
other movie memorabilia; and home movies of
the stars. The exhibit runs through December
StoryTime at the Museum
A fun program geared for preschool aged museum visitors! Come hear a story
with a related craft to follow.
Date: August 4 Time:10:00 a.m. Ages: 3-5
Tuesdays and Wednesdays throughout summer. Tennis and Wii Bowling
Fun (reservation required). FREE
Tuesday,August 3 and 24, 10:00 a.m. – 12:00 p.m. One-on-one help with a
health insurance advocate to understanding bills and assist with challenging,and
filing appeals (appointment required). FREE
Tuesday, August 3, 16, and August 24, 10:00 a.m. – 12:00 p.m. Income
based Weatherization Program/LIHEAP assistance for energy efficiency and
reduced energy costs for mobile homes, homes and apartments. Bring copy of
documents needed to qualify. FREE
Thursdays,August 5 through August 19, 10:00 a.m. – 12:00 p.m. HICAP
Workshops: Medicare 101 and Original Medicare - Medi-gaps (supplemental),
Medicare Advantage Plans (HMO, PPO, PFFS), Medicare Part D. FREE
Wednesday, August 11, 10:00 a.m. – 2:00 p.m. Watt-Wise Wednesday –
Trade up to 5 incandescent light bulbs for 5 energy efficient bulbs. Required:Valid
California ID card or drivers license AND residential IID bill. Limited supply (no
Tuesday,August 17, 1:00 – 3:00 p.m. Arts and Crafts Class. FREE
Wednesday, August 18, 10:00 a.m. – 1:00 p.m. One-on-one Legal Help
with Elder Law and Estate Planning by Attorney David Grossman. Appointment
Friday,August 20, 9:00 – 11:00 a.m. Balance Joint and Grip (one on one) by
Eisenhower Center, Healthy Living professional
at the Senior Center (appointment required).
Thursday, August 26, 1:00 – 2:00 p.m.
Geriatric Care Advisor will help navigate the
health care system, ethical issues, and advanced
directives (appointment required). FREE
senior center happenings Explore Your Museum
Traffic Signals in La Quinta
The greatest public benefit for each dollar spent on traffic operations comes from the synchronization of traffic signals to provide smooth movement on major streets.
When signals are synchronized, the side street traffic may have a longer wait but upon entering the major street, it also benefits from smooth traffic. Pedestrians
crossing the street or emergency vehicles may disrupt the coordination throughout the day.
During times of heaviest traffic, most of the green time is given to the major streets. During off-peak hours the signals run free and green time varies based on traffic
at each signal. If a detector is malfunctioning, the signal will stay green when no vehicle or pedestrian is present.
The City has established synchronized traffic signals along Highway 111- Mountain Cove to Jefferson,Washington Street -Avenue 52 to FredWaring Drive on Jefferson
Street -Vista Grande to Pomelo Drive. The signals are synchronized when at least 500 vehicles an hour are traveling along the corridor during the times periods shown
below: STREET DAYS OF WEEK START END
Hwy 111 Monday to Friday 6:30 AM 9:30 PM
Hwy 111 Saturday 8:00 AM 9:00 PM
Hwy 111 Sunday 9:00 AM 8:30 PM
Jefferson Monday to Friday 6:45 AM 7:30 PM
Jefferson Saturday 9:30 AM 7:00 PM
Jefferson Sunday 10:00 AM 6:00 PM
Washington Monday to Friday 6:00 AM 9:00 PM
Washington Saturday 8:30 AM 8:30 PM
Washington Sunday 9:00 AM 8:00 PM
Future plans include synchronization on Eisenhower Drive,Adams Street, Dune
Palms Road, Fred Waring Drive, and Miles Avenue.
If you have questions or encounter problems, call the Public Works Department at
La Quinta Police Department
Imperial Irrigation District is sponsoring a
FREE “CFL Bulb Exchange” for residential
customers on Wednesday, August 11
from 10:00 a.m.–2:00 p.m. at the Senior
Center. Bring in five incandescent bulbs
and receive five compact light bulbs (CFL).
CFL light bulbs produce the same amount
of light, use 75% less electricity and last
longer than standard incandescent bulbs.
Replacing five 100-watt incandescent
bulbs with five 25-watt CFL bulbs can
potentially save $90 a year on energy
Customers will also receive additional
information about energy conservation, IID’s energy efficiency
programs,and convenient bill paying options.The exchange is limited to IID residential
customers. Participants must provide a valid California identification card or driver’s
license AND a copy of their IID electric bill at the exchange.There’s a limit of five
bulbs per account, while supplies last.
News from Public Works
Texting and Driving
Text messaging is increasingly becoming the way we communicate. Unfortunately,
some people may be texting from behind the wheel of
a moving vehicle.
A recent study reports those who
text while driving are 23 times more
likely to be involved in some type of
“safety critical” event as compared
to drivers who do not text while
Here are a few simple guidelines to
make our freeways and roadways
BE SMART. Never text while driving. No text message is worth being
distracted and getting into a collision.
BE CARING. Don’t send a text to anyone when you know they are driving,or
to anyone you know is likely behind the wheel.
BE IN CONTROL. Remember it’s your phone.You decide if and when to
send and read texts, so take control. Consider turning your phone off, setting it
to silent or place it in the glove box before hitting the road.
BE AN EXAMPLE. Don’t convey the wrong message by texting while you
drive. Your family and your friends will follow your example.
Above all else, the message is simple, yet vital: When it comes to texting and
driving, it can wait.
If you have further questions regarding texting and driving, call Officer Fowler at (760)
Ten high school students (nine
from La Quinta High and one from
Shadow Hills High) participated
in the 2010 Public Works
Department Student Summer
Volunteer Program. The program
started June 15 and concluded
with a graduation ceremony on
July 22, 2010. Students spent time
in the field learning about public
works construction projects, street maintenance, and graffiti abatement as well
as time in the office learning about private development, plan checking, land
actions, electronic archiving, and public counter assistance. Students interested
in participating in future student volunteer programs should contact their high
The Public Works Department hosted its Annual Developer Meeting on June
24, 2010 to review and discuss updates and revisions made to the Development
Engineering Handbook (DEH). The meeting was well attended with representatives
from private engineering and development firms as well as representatives from
the Coachella Valley Water District. As part of the City’s “green” efforts, this
year’s attendees were provided an electronic version of the DEH Fourth Edition,
which is also available on the City’s website at www.la-quinta.org.
La Quinta residents can book tee times online for free by visiting the www.Silver-
Rock.org website. Select the Book a Tee Time tab, La Quinta Resident Option
and book up to three days in advance. Contact the Golf Shop at (760) 777-8884
if you have any questions.
Junior Golf Camp
The SilverRock Golf Academy’s Junior Camp for ages 5 to 17 continues every
Tuesday and Thursday from 8:30–10:30 a.m. through August 12, 2010. Classes
must have a minimum of five and a maximum of 20 per day. All sign-ups are
handled by the Golf Shop by calling (760) 777-8884, Ext. 3. The cost is $10 per
junior, per day.
The last and final aerification for the
summer is scheduled for August 9 and
10. During this time, the golf course
will remain open, but will be limited
to nine holes only. Aerification is a
process that helps the turf grass stay
La Quinta Residents
The current rate for La Quinta
Resident Card holders is $30.A Special Resident Guest Rate of $30 is currently
being offered to accompanied guests of La Quinta Resident Card holders. Up to
three (3) guests can play with each La Quinta Resident Card holder (restrictions
For more information on La Quinta Resident Cards, contact the Community Services
Department at (760) 777-7090.
Stuft’s Happiest Hours
3-5pm 7 days a week in the restaurant, patio and bar area.
26 Small Plates starting at $3.75
15 Pasta Dishes starting at $6.74
10 Dinner Specials starting at $11.24
12 Sandwiches starting at $6.74
Well drinks, house wines & draft beer
House bottle of wine
Located in Old Town La Quinta
78015 Main Street,# l00
All food prices reflect a 25% discount with the exception
of our Hearth Baked Pizzas which reflects a $2.50 discount.
Not to be combined with any other offers.
10 Entree Salads Starting at $6.49
(Our Original Happy Hour is unchanged and still 3-6 Daily)
Balance & Rhythm
The 5 basic fundamentals of golf; grip, stance, posture, alignment and ball position
are very important in developing a good basis for the golf swing. However, balance &
rhythm is just as important and will make or break your golf swing.
Balance and rhythm are closely related; golfers with poor rhythm will probably
have poor balance. Not all golfers should have the same rhythm; in fact your rhythm
or tempo will depend upon your type of personality. If you are a relaxed person or a
person that typically walks slower then your golf swing rhythm/tempo may be slow
(i.e. Fred Couples). Conversely, if your personality is more upbeat and you walk at
a brisker pace then your golf swing tempo may be faster (i.e. Nick Price). Whatever,
your golf swing tempo its imperative that you consistently swing that way each time.
Finally, an important aspect of the golf swing that is often overlooked is a balanced
finish.You should always hold your finish as if posing for a picture.The finish can tell
you so much of what happened in the golf swing.
Find a rhythm and tempo that works with you and you will find a swing that is in
For help with this or any other golf swing concerns, contact us at 760-777-8884.
In the July issue on page 28, Rudy Acosta was mislabeld as Randy Acosta, and the Desert Recreation District
as the Desert Recreation Center. We regret the error.
Summer is almost behind us, but the heat will linger well into when school begins. No
wonder some of us feel like we did not get enough vacation time. With the way the
economy is, there are lot of us who did not get the “big vacation”. Instead there are
some of us who took long weekends, but by the time you packed up the car, and drove 2
hours,you had little time to really relax and enjoy it. Who wants to lose a day of vacation
traveling on freeways to beat the dreaded got-to-get-home-before-everyone-else traffic.
So while there are a few weeks left,why not try a Staycation! Now is the time to take
advantage of great, almost incredible rates at your local Resort. The best part is you will
probably only travel 20 minutes to your vacation.
That is exactly what I did this summer. Believe it or not, once inside my little haven, I
felt transplanted,never mind that my house was only 15 min away. Why? Well the reasons
are plentiful. As I mentioned before, the cost and travel time is at a fraction of what you
would normally spend. Another plus - oops forget something important, no worries, you
can easily run home to retrieve it, how great is that.
My staycation was at a lovely resort right here in La Quinta...once I drove down the
long driveway,checked in and settled into my casita, I already felt thousands of miles away.
The air almost felt different, and I was relaxed knowing that I had a full 2 days of fun and
adventure. I didn’t even think about the packing,or the long drive home.With being only
15 minutes away,there was no reason to try to jam all that I wanted to do in half the time.
My choices were endless.What to do first - spa, pool, biking, shopping, or just floating in
the pool while sipping on a frosty Pina Colada? The Pina Colada won hands down for my
first adventure.I enjoyed the spa next,shopping and of course lovely dining later,and that
was only day one. Wow I’m really liking these staycations.
While shopping, I was asked where I traveled from, I laughed and said I was a local.
The sales lady laughed and said “Wow, never heard that one before.” So I explained all
the reasons why as a local, loving La Quinta, I didn’t want to leave, plus now I had more
spending money. Who can argue with that.
Did I feel a little silly or indulgent? No way. My budget was not blown, so no vacation
Now I’m happily planning my August staycation. So while there is time left, before
school begins, and the great specials end, book your staycation now. I bet you’ll be as
hooked as I am.
by Renee Woodward
Delicious, intense and tantalizing flavors made
fresh with true uncompromised raw ingredients.
No artificial additives or unhealthy fat.
You will simply love our gelato!
Try our sugar-free, all natural, locally made
Clemmy’s ice cream or our Cool Options
smoothie, made to order.
We also do private functions or parties!
All Natural Gelato, Ice Cream & Sorbetto
11am – 9pm Sun-Thurs 11am – 10pm Fri & Sat
Old Town La Quinta, across from Old Town Cellar & Stuft Pizza
Expires 8/31/10 Pre Order 24 hrs. Please
14” Gourmet Pizza
New Happy Hour Menu
Monday thru Saturday 3pm – Close
Over 30 Food & Wine Items all $6 each
First Tuesday of June, July,
and wine tasting available
Wine Store Open Daily 10am.
Wine Bar Open Daily 3pm.
7:00 - 9:30 pm
Closed forVacation Aug 8-19
Restaurants / Cuisine
Market research studies have shown that in our current economy, many people are
reluctant to spend more than $15 on a bottle of wine. Almost two thirds of the wine
purchased domestically retails in value between $12 and $18 – which says a lot about
our drinking preferences being directly related to our wallets. There’s no shame in
looking for the best inexpensive wine you can find. As a matter of fact, I have a lot
more respect for people who actively look for great, unpretentious value wines as
opposed to those who buy expensive wines just to keep up with the Joneses! In my
book,it’s a lot more exciting to find the best $12 bottle of wine I can than to assume
that the more expensive a wine is, the better it must be. The thing is, price doesn’t
always indicate quality when it comes to wine. Many times the exact opposite is
true. With that being said, how do we, as the consumer, find the best wines on the
market if we can’t use price as a guideline to indicate quality?
The first step is to educate yourself. This involves reading wine publications and
reviews,comparison shopping,using the internet as a great resource,and talking with
other wine lovers for great recommendations. I, for example, once asked all of my
friends and relatives to tell me their favorite bottle of wine under $20. I was able to
compile a great list of wines to try – many of which proved to be excellent bottles I
still regularly purchase.
My next tip is to skip the grocery store and opt for smaller,boutique bottle shops
when experimenting with new and particularly inexpensive wines. A grocery store
clerk is not going to be able to recommend a great bottle of wine for you, at any
price. At a wine specific store, you can let the person helping you know your per-
bottle budget and preferred varietal or region and be guaranteed to get a fantastic
bottle of wine for the price. They’ve likely tasted every wine in the place and are well
equipped to make a stellar recommendation.
And to truly appreciate a great bottle of wine at a low price, you’ll need to
be open to wines from places far flung. Argentina is one of my favorite countries
producing amazing inexpensive wines. A great bigArgentinean Malbec can be had for
around $15 a bottle. If you love crispy dry whites, try a South African Chenin Blanc,
which at around $13 a bottle is quite a steal. Chile is producing superb Cabernet
Sauvignon made by some of the world’s greatest winemakers at a fraction of the cost
of their California counterparts. One of the best values, by far, is Spain’s answer
to Champagne – sparkling Cava. A great bottle of Cava rivals some of the best
Champagnes I’ve had – and retail for under $20 a bottle.
Like anything else,we should all be drinking the best wine we can afford – whether
our price tag is $15 or $50. Keep in mind that wine is expensive to produce, and
when you start dipping much below the $10 mark,you get what you pay for in terms
of quality. While that $2 bottle of wine might sound like a fantastic deal, you’ll get a
much better bottle spending a few dollars more and doing a little research first. And
at the end of the day, we’ll all have a few more dollars to spend on the other great
things in life!
Cooking with Class, 47875 Caleo Bay, #A107, La Quinta, 760-777-1161
La Quinta -Vacations.com
Come stay with us, and receive
a FREE Robe.
www.LaQuinta-Vacations.com, located in theVillage of La Quinta
by Andie Hubka
Recipe of the Month
Restaurants / Cuisine
El Ranchito Restaurant
Buy one Combination
and get the Second 50% off
Not Valid with any other specials or
Coupons. Expires on 8/30/2010
OPEN through the month of AUGUST!
Open Wednesday to Saturday
This summer, enjoy our famous
SIT SOONER SPECIAL
ANY TIME ANY DAY!5:00 pm to Close
Closed Sunday Tuesday
ONE BLOCK SOUTH
OF THE CRAB POT
ANY TIME, ANY DAY!
3 Courses for $20
Includes your choice of soup or salad,
entrée and dessert. Entrée choices
h kl ! Ch k t b it
We said we were going to close for the month
of August but thanks to your overwhelming
In the La Quinta Village • 78 110 Calle Estado • La Quinta, CA 92253 • (760) 771 6655 • www.solanosbistro.com
& DESERT SAGE
change weekly! Check out our website
for the latest Sit Sooner Special at
of August, but thanks to your overwhelming
support this summer, Solano’s will remain open
through the season. We hope to see you soon!
Melon andTomato Gazpacho
3 ea cucumbers peeled, seeded, diced
1-2 red bell peppers seeded, diced
1-2 yellow bell peppers seeded, diced
1 ea red onion diced
4-5 tomatoes diced
½ watermelon diced
½ canteloupe diced
½ honeydew diced
3-4 pounds of tomatoes rough chop
1-2 cups tomato juice
Puree the tomato juice and rough chopped tomatoes with one third of the bell
peppers, 1/3 of the cucumbers, 1/3 red onion, and 1/3 of the melons. Mix with
remaining diced vegetables. Season the soup with sherry vinegar,Tabasco, salt and
black pepper and sherry wine to taste.
78-065 Main St., 2nd floor, OldTown La Quinta. 760.564.5556
City / Government
FREE APPETIZER OR DESSERT
of your choice with a $25 purchase.
Dine in only. May not be combined with any other offers or promotions.
HAPPY HOUR EVERY NIGHT
ALL NIGHT SUNDAY & WEDNESDAY
$3 Draft Beer • $5 Well Drinks
$5 PF Chardonnay & Merlot • $5 Duke’s Mai Tai
40-50% off all Cactus Grill Entrees
78-250 Highway 111, La Quinta, CA • (760) 360-5991 • www.hulapie.com
Enjoy all your Cliffhouse dining room
favorites at new lower prices
Add soup or salad to any
entree for just $4.00
Wine Nights are Sunday - Thursday
Enjoy half price bottles, some restrictions apply
CH_4C Ad_5x11:Half 7/13/10 3:11 PM Page 1
Stop Hidden Taxes Initiative
to Go on November Ballot
The California Chamber of Commerce-supported measure to stop hidden taxes will
appear on the November ballot as Proposition 26, the Secretary of State recently
announced.The campaign co-chaired by the CalChamber and California Taxpayers’
Association submitted more than 1.1 million voter signatures to qualify the measure
for the ballot.
The initiative seeks to stop legislators and local officials from imposing hidden
taxes mislabeled as fees on California taxpayers.
The state Constitution requires two-thirds approval of the Legislature for new or
increased taxes. Local tax increases also are subject to voter approval.
Lawmakers have attempted to circumvent the law by designating tax hikes as
“fees,” then adopting them with just a majority vote.
If approved by voters, Proposition 26, the Stop HiddenTaxes Initiative, will require
the Legislature and local officials to abide by California’s Constitution, so new state
taxes become law only with a two-thirds vote, and local taxes are increased only
after voter approval.
“The way out of this recession is by creating jobs, growing the economy, and
reducing the tax burden on hard-working California families and the businesses that
create those jobs,” said CalChamber President and CEO Allan Zaremberg, co-chair
of the Stop Hidden Taxes campaign committee.
“Hidden taxes and higher fees work against job creation and make it even harder
to recruit the businesses and jobs that are needed to re-energize our economy and
provide the taxes to fund critical state services,” Zaremberg said.
“If we are going to attract jobs to California, businesses need the certainty of
a stable tax structure, not the constant exposure to unending revenue gimmicks.
Voters have said ‘enough is enough’ to higher taxes and fees and passage of this
measure will help end the politicians’ deceptive practice of labeling taxes as fees so
they can be passed with a simple majority vote,” continued Zaremberg.
Proposition 26 is a constitutional amendment that simply and more clearly defines
fees and taxes to close loopholes used by the Legislature to avoid the two-thirds
The initiative also applies to local governments; includes a provision to sunset any
fee/tax increases not meeting the requirements of this measure enacted between the
beginning of this year and the effective date of the measure if it is passed by voters;
and prohibits the Legislature from using a simple majority vote to raise taxes on
one group while reducing those on another group (the so-called “revenue neutral”
In the past decade,legislators have proposed billions of dollars in hidden taxes that
affect everyday items like cars, food, cell phones, insurance, fuel and energy.
The initiative permits valid fees—those that legitimately cover the cost of or
benefit from the service being provided, such as fishing or hunting licenses—to be
passed with a majority vote of the Legislature or approved by local officials.
Article coutesy of CalChamber, for more information contact www.calchamber.com
More information on the initiative is available at www.nomorehiddentaxes.com.
The campaign also will be opposing Proposition 25, the majority vote budget measure.
2010 Lawn Mower Exchange Program
Coachella Valley Residents will be able to register to turn in their old, working, gas
lawn mower and purchase a cordless, rechargeable, electric lawn mower at a greatly
reduced price.Four models will be available for you to choose from when you register
: CEO Corner
Chamber Utilization 101!
Good day all! The proverbial “dog days of summer” are upon us
and for many, there is a chance to reflect on the previous season and
begin strategizing on the months ahead. I am writing as a follow up
to several conversations I have had with local business owners and
community leaders on how the Chamber can benefit businesses and
While recent surveys suggest that the Chamber is still a very popular
catalyst for networking and developing business leads, the legislative
aspect is becoming equally important to businesses. I have written in the past about
the Chamber’s involvement in the Selection Process for the vacant Riverside County
Supervisor position earlier in the year and the Chambers recent support for several
key initiatives that support local businesses and the community.
To that end, did you know the Chamber can assist and act as a conduit when
working with the City and we can be a strategic first stop when initiating business
in La Quinta? The Chamber has been very involved in supporting businesses from
permitting to writing letters of support for our members.
Regarding some upcoming events - the“SpendingTime ONYour Business” series
kicks off August 5, 2010 leading with ACCOUNTING and is designed by Entrepre-
neurs for Entrepreneurs giving you insight into key success areas in your business.
Free for Chamber members and $25 for non-members these discussions are great
In September there will be the second installment of the “Spending Time ON
Your Business” series - ECONOMY on September 2, 2010 and the Legislative Sum-
mit will be on September 15, 2010 at the La Quinta Resort. Check out all the GEM
ads or visit us on line at lqchamber.com.
David Archer, CEO
As the new chairman for the La Quinta Chamber of Commerce, I
am humbled by the many chairmen before me over the past 60 years
of this organization. That’s right; this Chamber of Commerce has
assisted business here in this area for 60 years. Our Chamber will
continue to be a great asset to the many successful business’s as well
as the many struggling through these trying times.
Along with the numerous events we will have this year,including the
Car Show,theTaste of La Quinta and the Mayor’s Cup Golf Challenge;
we have added a few new items. With the elections coming up this fall we have
added a Legislative Summit to get an update on actions in Washington, Sacramento,
as well as Riverside County. Also with the local elections of our La Quinta City
Officials,we will have a Candidates Forum to allow you to listen to those running for
the local offices and ask them your questions. We have also added a new item for
our business Members titled SpendingTime ONYour Business. This event will invite
local businesses to listen to professionals in areas such as Accounting, Marketing,
Insurance,Legal and the local Economy. It will give time to business owners allowing
them to work on the business versus the day-to-day challenges of working in our
Our Chamber appreciates the opportunity to work for our Members and support
this great community. We will continue the long history of this Chamber and our
goal that everything we do is a benefit to our Members as well as our Community.
Lee Osborne, Chairman
79-440 Corporate Center Drive, Ste. 100
La Quinta, CA 92253
(760) 777-9805 phone (760) 777-9482 fax
email@example.com - www.psocpa.com
We at JB Sports are excited to have opened here in beautiful
La Quinta. We are at 78-115 Calle Estado, suite #102, just
around the corner from Old Town’s Main Street.
The desert has been our home for over 20 years, Barbara
and I have raised our two sons here,and we are very involved
in the community as well as with our local schools.
At JB Sports you will find everything for the “Sports
Collector” in your family. We carry a large assortment
of Sports cards ( Baseball, Football, Basketball, Hockey, and racing). We also carry
gaming cards (Magic,Yugioh, and Pokemon), along with non-sports cards. You can
come in and purchase autographed baseballs, jerseys, bats, along with artwork of
your favorite athlete for your walls. If you are looking for a great gift you can come
in and purchase car flags, jewelry boxes, glassware, just to name a few items. At JB
Sports we are here to help you anyway we can, wethers it’s to find that old Mickey
Mantle card our mother threw out, or an autograph of Kobe Bryant.
If you are only looking for supplies or want to reorganize your existing collection,
or need a display case, we carry a large variety of both.
We have been in the sports collectible business for over 25 years and have an
existing store in Cathedral City. JB Sports along with JB Varsity jackets has been
providing custom varsity jackets throughout the valley for over ten years.
Visit us at our new store in beautiful La Quinta.We are here to help you and we
look forward to meeting each and everyone of you. You,our customers,are the most
important part of our business.
Contact Jeff at 760-771-2600 or 760-641-5054. Summer hours are Tuesday
through Friday noon to 6 pm and Saturday 11:00 am to 5:00 pm.
Jack Lacy and his daughter, Denise Gardner, know that smart
people and businesses today buy remanufactured cartridges.
LASR-INK supplies cartridges at 25 to 50% less than what you
pay in the big box stores,are completely guaranteed to perform
the same, and whenever possible, made in the USA.
Lacy started the company in 1997 in a small office in Cathedral City, and soon
found it to be a popular concept. By 1998 he needed some help and had Gardner
move her family to the CoachellaValley to take part in his vision. Over the years they
found the need to expand and opened two more locations, Palm Desert and Yucca
Valley. In 2007 the Cathedral City store relocated to a larger facility in Palm Springs.
“People soon realize they get more with the refills. Saving money is the number
one concern of product users. The advantage of recycled cartridges is enhanced by
the fact that new cartridges have less ink and toner in them,” says Lacy.
Increasingly cost conscious consumers are seeking out companies like LASR-
INK to save money. Another advantage offered by their company is the high quality
customer service with serious attention to detail.
LASR-INK offers free delivery to it’s business accounts and welcomes
walk-ins. Come visit at 73910 Hwy. 111, or call at 568-6616.
Bob’s Soccer Shop
At Bob’s Soccer Shop, we are a family owned business that has
been serving our community for over 6 years.We are proud to
announce we will be opening our second location in La Quinta.
Currently, we have been supplying local schools with sport uni-
forms, balls, bags, ect. We can provide you with equipment for
many sports such as Soccer, Football, Baseball, Softball,Volleyball
and Basketball. We are also able to create custom posters, banners, magnets, busi-
ness cards, and full color stickers. In addition, we have the capability to embroider
and customize your jerseys. Our goal at Bob’s Soccer Shop is to present you with
the best customer service imaginable.We look forward to working with you in the
73-360 Highway 111 Suite 4, Palm Desert, Ca 92260. (760)776-8717
47-120 Dune Palms B2, La Quinta, Ca 92253 (760) 771-5400
s, designs and arrangements indicated or represented by this drawing are owned and property of Rioﬁne Neon Sign Company Inc. They were created, evolved,
nly for use on and in connection with this speciﬁc project. None of such ideas, designs or arrangements shall be used by or disclosed to any person, ﬁrm or
y purpose whatsoever without written permission. If they are shared even without approval on this drawing they will be billed a designing fee (min. $500.00).
________________________! ! ! ! _____________________________
oved with Changes Date! ! ! Final Approval Date
Making Business Connection: Members Spotlight
Making Business Connections: Members in the news
The PENTA Building Group Distributes $5000To Local
SchoolsTo Support Arts Programs.
The PENTA Building Group, one of the country’s leading private commercial general
contractors, and the Building Industry Association-Desert Chapter (BIA) have lent
their support to three CoachellaValley school districts’ Art programs suffering from
state budget cuts.
PENTA and the BIA-Desert Chapter joined forces to create “A Time for Art”
project benefiting the Palm Springs, Desert Sands, and the Coachella Valley Unified
School Districts. The $5,000 proceeds from “A Time for Art” were recently
distributed to the three districts to support their Arts programs.
“ATime forArt” was a unique community fundraiser. Twenty local artists donated
their time and talent to create one of a kind collectable pieces made from vintage
refurbished parking meters.These unique metal “sculptures” were auctioned off in
a silent auction in the style of an art gallery opening at the Gardens on El Paseo in
Jacqueline Danos, of The PENTA Building Group’s Palm Desert office, came up
with the idea after learning about the City of Denver’s successful program to raise
funds and awareness for its homeless programs with refurbished parking meters
as inspiration.“As an organization, we are proud and happy to help out the school
districts.We thought it was a unique way to support both local artists and the school
art programs. We are proud that we are able to give back $5,000 to the three local
districts who are thrilled to receive the additional funds,” notes Danos.”
In many schools, statewide arts programs no longer exist. “We are very excited
that PENTA, the BIA, and local artists are supporting our efforts to maintain Arts
programs in the schools,” says Lousia Castrodale,Visual and PerformingArts Specialist
at the Palm Springs Unified School District.“Their efforts are very welcome and very
necessary,” she adds.
44250 Monterey Ave., Palm Desert. (760)776-6111.
Member Update: What’s up this Month
Carmen A Boutique Salon OffersTips on Desert Hair Care
Finding the right stylist for a new resident (full or part-time) can be a challenge with
so many choices. The advice I recommend is getting a referral from a friend,someone
whose hairstyle you like or a co-worker.
When you are going to a new salon and stylist for the first time, I think it’s always
a good idea to bring a picture along of the style you have in mind. It really helps me,
as the stylist, to get a better idea of what my client really wants and together we can
decide if the style suits my client as far as will the style look good on them, do they
have the right type of hair and will they be able to maintain the style at home.
Caring for our hair here in the desert takes a bit of effort. There are a lot of different
ways our hair can become dry and damaged. Environmentally from the sun and wind,
chemically from hair color,perms,straighteners and swimming pools and mechanically
from blow dryers,flat irons and curling irons. It is very important to put back into the
hair what the elements have taken out. I always recommend professional salon hair
care products to my clients.They have been formulated with quality ingredients and
are guaranteed by me the stylist. I wouldn’t use extra virgin olive oil to condition my
hair any sooner than I would use shampoo to cook with, if you know what I mean. I
also think it’s smart to wear a hat that covers your hair, not just a visor, when you’re
outside. It protects your hair color from fading and your scalp from burning.
I want to share with you a bit of information about one of the hottest in salon hair
treatments available to you. It’s a smoothing system for unruly, curly or frizzy hair. It
leaves your hair feeling smooth silky and shiny for up to 12 weeks. I know because I
had a treatment done to my own hair and it’s fantastic. I love it when a product really
does what it says it’s going to do. Its call the Brazilian Blow Out’ it will change your
Carmen A Boutique Salon, 78045 Calle Cadiz Suite 4, La Quinta Ca 92253
(On the patio of the Homestead Restaurant)
Call Carmen at 760-771-1350 or firstname.lastname@example.org
Office Depot: Teacher Appreciation week is: 8-15 thru 8-21.
Sat 8-21, 9-11AM is a FREE breakfast, giveaways and more!
Call (760) 564-6623
ATEK Computers: Computer lessons only $50.00 hr. In the privacy of your
home. Lessons are based on your individual needs. We can help with anything
from the basics to the more complex. Call 760.413.0369
OldTown Artisian: “Girls Night Out” every other Thursday, starts Aug. 8-12
Cross-Generations classes every Thursday from 1-2:30 pm. Call 760.777.1444
Member Update: Hot item of the Month
Rubio’s is offering a FREE Grilled
Gourmet Taco Plate when you buy
a Grilled Gourmet Taco Plate and
2 drinks at the regular price. **La Quinta store only. Expires 8/29/10
Coupon Code: NSEB333
78-447 Hwy 111 Suite A La Quinta, CA. 92253 (760) 564-0116
THERE’S AN ANGEL VIEW RESALE LOCATION NEAR YOU
J.R. NAVARRO & ASSOCIATES INC.
The best sellers that you’ve
When you donate those books and other items
you don’t use anymore to Angel View, you’ll
do much more than just clean out your library.
We’ll re-sell them and use the proceeds to provide
quality 24-hour residential and therapeutic care
to physically and mentally challenged young
people throughout our local desert communities.
So bring your gently used items – books, furniture,
clothing, shoes, toys, electronics – to any of our
Angel View resale store locations. For pickup of
larger items, call 760-322-2440, or visit us on the
web at angelview.org. Because we can all use an
angel in our lives once in a while.
Open 9 am to 6 pm
Monday thru Saturday,
10 am to 5 pm Sunday.
77898 Country Club
68823 Highway 111
DESERT HOT SPRINGS
66389 Pierson Blvd.
305 West Florida Ave.
45430 Fargo Street
3468 Highway 111
462 N.Indian Canyon
57594 29 Palms Hwy
79400 Highway 111
can now provide help to some
severely disabled kids.
TO PROMOTE AND ENHANCE BUSINESS GROWTH, CIVIC WELL-BEING AND A SOUND QUALITY OF LIFE.
CREATING A STRONG LOCAL ECONOMY • PROMOTING THE COMMUNITY • PROVIDING NETWORKING OPPORTUNITIES •
REPRESENTING THE INTERESTS OF BUSINESSES WITH GOVERNMENT • POLITICAL ACTION.
Please note: Reservations are required for all Mayor’s Luncheons, Power Lunches & The Breakfast Networks. COSTS: Mayor’s Luncheons - $25
for members $30 for non-members with reservations 3 days prior to the event; $30 for members/$35 for non-members thereafter; $40 for walk-ins.
MIXERS - $10
for members. $15 for non-members. POWER LUNCHEONS - Members only - $20 with reservations 3 days prior to the event and $25 thereafter. THE
BREAKFAST NETWORK - Members only - $20 with reservations 3 days prior to the event and $25 thereafter. An additional fee of $5 will be charged if
an invoice is required. We accept Cash, VISA & M/C, checks ONLY.
The La Quinta Gem is the official publication of the La Quinta Chamber of Commerce. Circulation: 23,000. Distributed free to all residents, Chamber
members and businesses in La Quinta. Additional distribution by subscription available for $25 per year. To advertise, subscribe, or submit articles, please
contact the Chamber at (760) 564-3199. PLEASE NOTE: The opinions and views expressed in all editorial material are those of the writer or person
interviewed and are not necessarily those of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in The GEM. The
La Quinta Chamber of Commerce endorses no person, political candidate or opinion unless specifically stated.
Director of Fun/Sales
Director of Design & Communication
Director of Finance
Chamber Professional Staff
La Quinta Chamber of Commerce
Board of Directors / Executive Committee
thankyou to Our Sponsors
Lee Osborne, CPA, PSO Accountancy Corporation, Chairman
Thomas J. McDermott, Law Offices of Thomas J. McDermott, Past Chair
Leland Berliner, AllValley BBQ,Treasurer
Kathleen McEntee, Kathleen McEntee & Associates, Ltd., Secretary
David Howard, Cherokee Homes, Chair Elect
Bruce Frankin, B & K Associates, 1st.Vice Chair
Frank Blum, Coldwell Banker
Mitch Blumberg, DesertArc
Steve Sanchez, Desert Radio Group
David Kirken, La Quinta Resort & Club
TonitaValencia, Automated Telecom
Randy Collins, Souplantation
Paul Hackman, Desert Regional Medical Center
MikeVeto, Burrtec Waste & Recycling Services
Mark Moran, Mark S. Moran & Assoc.
Krisann J. Bacon, Time Warner Media Sales
Linda Wright, The Shoppe in Old Town
Noel Fischer, Grins2Go
Jake’s Pizza Coupon
78-995 Highway 111 La Quinta
$3.50 off any Large
$2.50 off any Medium
$1.50 off any Small
Good for dine-in or
take-out pizzas only
We Are Now Delivering
We make everything we can fresh —
Our dough, authentic Italian sausage, ground beef.
We use the best mozzarella, shipped in from Wisconsin.
We are known for our delicious thin crust pizza. ( lower in carbs ).
Phone:760-777-7288 78-995 Hwy 111 Space 9, La Quinta
southwest corner of Adams and 111 across from Office Depot in the Verizon,/Mac Gallery plaza
• Special Events,
•Super Special Wednesdays!
single topping only.
sm $6, md $8, lg $10
78-995 Hwy 111 #9, LQ
Happy Hour 7 days 4-7 PM $4. glass of Wine, Pitchers of Beer Imported $8 Domestic $7
Present ad for Specials
!!Cinnamon Roll Tuesdays!
get 1 Free
(for equal or lesser
dailey marketing group is a full-service marketing and communications
agency that specializes in brilliant ideas—both strategic and creative—
brought to you by the best talent out there.
• Short Notice Cleaning
• Bonded & Insured
• Screened Trained Teams
• Window & Wall Washing
• House Cleaning
760-200-233377-880 Country Club Dr. #52 Email: email@example.com
All major credit cardsL00122
With purchase of one beverage.
Monday - Friday 11 a.m. - 4 p.m. Exp 8/13/10
Valid for up to 2 people at $5.99 each with beverage purchases. Valid with coupon
only. Not valid with any other discount/offer. Valid only at the La Quinta location.
Save 30% - 50% OFF retail prices
Call for FREE in-home estimate
411 Olive Avenue, Beaumont, Ca 92223 www.wholesaleshutter.com
A+ rating with the Better Business Bureau
as low as
Wood Shutters • Poly Shutters • Blinds •Roman, Bamboo, Woven Shades
The Homestead and Chapellis
would like to say
thanks to all of our patrons for a great season!
We are taking this month off to freshen things up
and prepare for an even better year.
Stay cool and thanks
78030 Calle Cadiz
La Quinta, California