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Curiouser and Curiouser
Exposing Collections Through Social Media

Alice Finding Tiny Door Behind The Curtain
Tenniel Illu...
Agenda
INTRO: Where do we go from here? Maureen Lane & Brittany Baksa,
Franklin & Marshall College
FACEBOOK: Rachel Kassma...
Join the conversation on twitter
#MAAMsm
(not case-sensitive)

Giant Alice Watching Rabbit Run Away
Tenniel Illustrations ...
Social Media Toolkit

http://bit.ly/19UGHzg
FACEBOOK

Rachel Kassman
Development and Marketing Manager
The Jewish Museum of Maryland
www.facebook.com/jewishmuseummd
❑
❑
❑
❑
TOTAL IMAGES: 55,345
…
…
…
❑
○
○
❑
○
❑
❑
❑
○
○
Blogging
Erin Blasco, Education Specialist, the Smithsonian’s National Museum of
American History
Exposing collections through a blog
What I’m going to talk about:
● Why expose collections
● Just a little NMAH blog backg...
Why expose our collections?
● Indicators in public survey data and metrics
● Collections make us unique in a crowded marke...
Background on the blog
● Share the authentic voices of
museum staff, community,
volunteers, interns, leadership
● Learn in...
Background on the blog

September 2012 - September 2013
Google Analytics overview

@erinblasco
blascoe@si.edu
Epic win worth learning from #1
● Reader curiosity
● List format
● Post can deliver on
the title’s promise
● Cool angle on...
Epic win worth learning from #2
● Frequently Googled
question
● Good timing before
the holiday
● Starts where the
reader i...
Epic win worth stealing from #3
● Posted along with big
news of acquisition
● First person was ok
here
● Familiar topic, n...
@erinblasco
blascoe@si.edu
A few changes that have worked well
● Intro and teaser text above each post
● Send ego massage e-mails loaded with stats

...
Making invisible online readers more
visible

@erinblasco
blascoe@si.edu
Make the editorial calendar an
invitation to party

@erinblasco
blascoe@si.edu
Twitter
Zerah Jakub
Manager of Education Outreach and Leadership Programs
The Fred W. Smith National Library for the Study...
A little bit of history……

Twitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013
#MuseumSuperBowl
“Hosted” by @GettyMuseum
in 2012 & 2013

OPPORTUNITIES

#MuseumOlympics
“Hosted” by @SFMOMA in 2012
CHALLENGES

●

Editorial Calendar…..What Editorial Calendar?

●

To Schedule or Not To Schedule?
Scheduled Tweet
with Ow.ly link to
Collections image
Clicking the Ow.ly
link brings you to a
secondary site to
view the image
A non-scheduled
Tweet with an
uploaded image
allows your
audience to view the
image as part of the
Tweet

Look at that bli...
CHALLENGES

●

Editorial Calendar…..What Editorial Calendar?

●

To Schedule or Not To Schedule?

●

It takes time, but Fi...
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
Curiouser and Curiouser: Exposing the Collections Through Social Media
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Curiouser and Curiouser: Exposing the Collections Through Social Media presented at the Mid Atlantic Association of Museums 2013 Conference. Hosted by Maureen Lane and Brittany Baksa, The Phillips Museum of Art

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Transcript of "Curiouser and Curiouser: Exposing the Collections Through Social Media"

  1. 1. Curiouser and Curiouser Exposing Collections Through Social Media Alice Finding Tiny Door Behind The Curtain Tenniel Illustrations for Alice in Wonderland 1865 Sir John Tenniel The Project Gutenberg, www.gutenberg.net
  2. 2. Agenda INTRO: Where do we go from here? Maureen Lane & Brittany Baksa, Franklin & Marshall College FACEBOOK: Rachel Kassman, Development and Marketing Manager, The Jewish Museum of Maryland BLOGS: Erin Blasco, Education Specialist, the Smithsonian’s National Museum of American History TUMBLR: Heidi Herr, Outreach Coordinator for Department of Special Collections, Librarian for Philosophy and English, The Johns Hopkins University TWITTER: Zerah Jakub, Manager of Education Outreach and Leadership Programs at George Washington's Mount Vernon Q&A:
  3. 3. Join the conversation on twitter #MAAMsm (not case-sensitive) Giant Alice Watching Rabbit Run Away Tenniel Illustrations for Alice in Wonderland 1865 Sir John Tenniel The Project Gutenberg, www.gutenberg.net
  4. 4. Social Media Toolkit http://bit.ly/19UGHzg
  5. 5. FACEBOOK Rachel Kassman Development and Marketing Manager The Jewish Museum of Maryland www.facebook.com/jewishmuseummd
  6. 6. ❑ ❑ ❑ ❑ TOTAL IMAGES: 55,345
  7. 7.
  8. 8. … …
  9. 9. ❑ ○ ○ ❑ ○ ❑ ❑ ❑ ○ ○
  10. 10. Blogging Erin Blasco, Education Specialist, the Smithsonian’s National Museum of American History
  11. 11. Exposing collections through a blog What I’m going to talk about: ● Why expose collections ● Just a little NMAH blog background ● Advice you can actually use from our most awesome posts
  12. 12. Why expose our collections? ● Indicators in public survey data and metrics ● Collections make us unique in a crowded market (History Channel, PBS, NatGeo) ● As digital storytellers, we know objects are great jumping off points for digital narrative on the blog @erinblasco blascoe@si.edu
  13. 13. Background on the blog ● Share the authentic voices of museum staff, community, volunteers, interns, leadership ● Learn in public, think out loud, bring readers behind the scenes ● Spark conversation and relevant connections to what people are talking about now @erinblasco blascoe@si.edu
  14. 14. Background on the blog September 2012 - September 2013 Google Analytics overview @erinblasco blascoe@si.edu
  15. 15. Epic win worth learning from #1 ● Reader curiosity ● List format ● Post can deliver on the title’s promise ● Cool angle on familiar topic ● Illustrated with collection objects
  16. 16. Epic win worth learning from #2 ● Frequently Googled question ● Good timing before the holiday ● Starts where the reader is; approachable @erinblasco blascoe@si.edu
  17. 17. Epic win worth stealing from #3 ● Posted along with big news of acquisition ● First person was ok here ● Familiar topic, new angle ● Duh, muppets @erinblasco blascoe@si.edu
  18. 18. @erinblasco blascoe@si.edu
  19. 19. A few changes that have worked well ● Intro and teaser text above each post ● Send ego massage e-mails loaded with stats @erinblasco blascoe@si.edu
  20. 20. Making invisible online readers more visible @erinblasco blascoe@si.edu
  21. 21. Make the editorial calendar an invitation to party @erinblasco blascoe@si.edu
  22. 22. Twitter Zerah Jakub Manager of Education Outreach and Leadership Programs The Fred W. Smith National Library for the Study of George Washington at Mount Vernon @Zerahlynne @GWBooks
  23. 23. A little bit of history…… Twitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013
  24. 24. #MuseumSuperBowl “Hosted” by @GettyMuseum in 2012 & 2013 OPPORTUNITIES #MuseumOlympics “Hosted” by @SFMOMA in 2012
  25. 25. CHALLENGES ● Editorial Calendar…..What Editorial Calendar? ● To Schedule or Not To Schedule?
  26. 26. Scheduled Tweet with Ow.ly link to Collections image
  27. 27. Clicking the Ow.ly link brings you to a secondary site to view the image
  28. 28. A non-scheduled Tweet with an uploaded image allows your audience to view the image as part of the Tweet Look at that bling!
  29. 29. CHALLENGES ● Editorial Calendar…..What Editorial Calendar? ● To Schedule or Not To Schedule? ● It takes time, but Find Excuses To Share
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