Curiouser and Curiouser: Exposing the Collections Through Social Media presented at the Mid Atlantic Association of Museums 2013 Conference. Hosted by Maureen Lane and Brittany Baksa, The Phillips Museum of Art
Capstone slidedeck for my capstone project part 2.pdf
Curiouser and Curiouser: Exposing the Collections Through Social Media
1. Curiouser and Curiouser
Exposing Collections Through Social Media
Alice Finding Tiny Door Behind The Curtain
Tenniel Illustrations for Alice in Wonderland
1865
Sir John Tenniel
The Project Gutenberg, www.gutenberg.net
2. Agenda
INTRO: Where do we go from here? Maureen Lane & Brittany Baksa,
Franklin & Marshall College
FACEBOOK: Rachel Kassman, Development and Marketing Manager, The
Jewish Museum of Maryland
BLOGS: Erin Blasco, Education Specialist, the Smithsonian’s National
Museum of American History
TUMBLR: Heidi Herr, Outreach Coordinator for Department of Special
Collections, Librarian for Philosophy and English, The Johns Hopkins
University
TWITTER: Zerah Jakub, Manager of Education Outreach and Leadership
Programs at George Washington's Mount Vernon
Q&A:
3. Join the conversation on twitter
#MAAMsm
(not case-sensitive)
Giant Alice Watching Rabbit Run Away
Tenniel Illustrations for Alice in Wonderland
1865
Sir John Tenniel
The Project Gutenberg, www.gutenberg.net
43. Exposing collections through a blog
What I’m going to talk about:
● Why expose collections
● Just a little NMAH blog background
● Advice you can actually use from our most
awesome posts
44. Why expose our collections?
● Indicators in public survey data and metrics
● Collections make us unique in a crowded market
(History Channel, PBS, NatGeo)
● As digital storytellers, we know objects are great
jumping off points for digital narrative on the blog
@erinblasco
blascoe@si.edu
45. Background on the blog
● Share the authentic voices of
museum staff, community,
volunteers, interns, leadership
● Learn in public, think out loud,
bring readers behind the scenes
● Spark conversation and relevant
connections to what people are
talking about now
@erinblasco
blascoe@si.edu
46. Background on the blog
September 2012 - September 2013
Google Analytics overview
@erinblasco
blascoe@si.edu
47. Epic win worth learning from #1
● Reader curiosity
● List format
● Post can deliver on
the title’s promise
● Cool angle on
familiar topic
● Illustrated with
collection objects
48. Epic win worth learning from #2
● Frequently Googled
question
● Good timing before
the holiday
● Starts where the
reader is;
approachable
@erinblasco
blascoe@si.edu
49. Epic win worth stealing from #3
● Posted along with big
news of acquisition
● First person was ok
here
● Familiar topic, new
angle
● Duh, muppets
@erinblasco
blascoe@si.edu
51. A few changes that have worked well
● Intro and teaser text above each post
● Send ego massage e-mails loaded with stats
@erinblasco
blascoe@si.edu
53. Make the editorial calendar an
invitation to party
@erinblasco
blascoe@si.edu
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71. Twitter
Zerah Jakub
Manager of Education Outreach and Leadership Programs
The Fred W. Smith National Library for the Study of
George Washington at Mount Vernon
@Zerahlynne
@GWBooks
72. A little bit of history……
Twitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013
