Effectively market to Baby Boomers, Generation X, Millennials, and Generation Z by tailoring your approach to each generation.

1. Generational Marketing
How to appeal to four generations of consumers

2. Baby Boomers (1946–1964)
Between the ages
of 58 and 76
Retired or soon-
to-be-retired
Quality over
quantity
Fixed income
Effective marketing techniques: radio and print ads, telemarketing, direct mail

3. Generation X (1965–1980)
Between the ages
of 42 and 57
Raising families Height of career Hybrid market
Effective marketing techniques: email campaigns, direct mail with coupons

4. Millennials (1981–1996)
Between the ages
of 26 and 41
Eschews traditional
marketing
“Unluckiest
generation”
Financial instability
Effective marketing techniques: reviews, loyalty and reward programs, radio (podcast) ads

5. Generation Z (1997–2010)
Between the ages
of 12 and 25
Avoids “salesy”
promotion
Values shared
experiences
Online every day
Effective marketing techniques: digital ads and ”viral trends"