Retail Touchpoints Study: Gamification
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Leading Retailers Use Gamification To ...
Leading Retailers Use Gamification To
Boost Customer Engagement And Loyalty
By Alicia Fiorletta, Associate Editor
Games are powered by six core elements: desire,
incentive, challenge, achievement/reward,
feedback and mastery. Human nature has wired us with an innate urgency to become the best at a specific activity, and more importantly, be rewarded for our expertise and dedication..........
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