Why is mobile big news?
Since the emergence of the fi rst WAP phone in 1999, pundits both inside and outside the industry have been predicting the advent of the ‘year of the mobile’. While there have undoubtedly been market-changing advances in mobile technology over the intervening years which have caused a great deal of discussion in professional and specialist circles, it’s only in the last
two years or so that mobile developments have started to reach, inspire and change the behaviour of the public at large.
A number of factors have contributed to this shift in attitude. A fusion of design, functionality, accessibility and aff ordability has eff ectively brought about a ‘tipping point’, where mobile phones have not only become almost universally adopted as communication devices, they are also essential lifestyle accessories and a gateway to retail, leisure, business and educational