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How To Motivate Your Sales Team
1.
How To Motivate
Your Sales Team By Brian Perfect Managing Director Salesperson Centric © Salesperson Centric Limited, 2013
2.
Foundations The good news
is that sales team managers start in a really strong position since the selling profession is of necessity populated with confident, selfmotivated and success oriented people. So the key question to ask is what could be de-motivating your sales team? Have you created an environment that positively drives and truly supports salespeople in every aspect of making sales? In essence, Salespeople will be motivated if they believe they can be successful and that they will be recognised and rewarded for success. © Salesperson Centric Limited, 2013
3.
Do your salespeople
get the big picture? The foundation of belief for salespeople is a clear understanding of what they need to do Salespeople need to answer the three key questions: – What are we selling? – Who needs to buy it? – What value does it deliver? Hold a workshop with your sales team to answer the three key questions to create ownership and strengthen motivation Coach your salespeople to create admin light sales plans Incentivise them with simple compensation plans © Salesperson Centric Limited, 2013
4.
Do your salespeople
have what they need? The salesperson sits at the centre of a complex ecosystem of people, processes and tools that all need to work effectively at every stage of the sales process for success to be achieved If salespeople do not have what they need you get frustration, stress, conflict with colleagues, missed deadlines, and in extremis lost sales To avoid this: • • • Be clear about the salespersons role and responsibilities throughout the sales process Develop your own best practice checklists for what your salespeople need Be pro-active in identifying gaps in the support for salespeople (e.g. in sales methods, solution training, access to key technical people) and address them © Salesperson Centric Limited, 2013
5.
Manage effectively day-to-day Salespeople
find themselves doing a difficult and complex job within a competitive team of individuals, often working alone, which means their key support relationship is with their manager Selling is by nature a roller-coaster of a job The last major piece in the motivation puzzle is you, the sales team manager, and the relationship you build with each salesperson: • • • Adopt a coaching style Ensure you allow enough one-to-one time with each salesperson Understand what is important to each salesperson personally © Salesperson Centric Limited, 2013
6.
Further Reading • This
presentation is based on the article, “Mastering Motivation”, published in the Institute of Sales & Marketing Management Magazine “Winning Edge”: http://www.salespersoncentric.com/how-to-motivate-a-sales-team.html • The ideas in this presentation and the article are taken from the book: Salesperson Centric Management: Maximising the Performance of Complex Solution Sales Teams – available on Amazon, see: http://www.salespersoncentric.com/book.html • The author, Brian Perfect, is a specialist sales team management consultant, coach, trainer and advisor. You can call him on 01252 279988 or visit http://www.salespersoncentric.com © Salesperson Centric Limited, 2013
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