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Us Airways Crash 1549 Online Analysis

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  • + Brendan Brendan Hodgson 10 months ago
    @usairwaysgirl

    Thanks for the comment. My intent was not to suggest that what happened was anything other than ’invertent’ and unintentional. My point was more to show that such confusion can take place, particularly if there isn’t total transparency and clarity. As we saw, some folks assumed you were an authorized spokesperson for US Airways, given the name, even though your profile indicated otherwise. Clearly people didn’t even take the time to read that.

    Hope that helps to clarify the context of the slide.
  • + Brendan Brendan Hodgson 10 months ago
    @guest656ecb

    You could very well be right, although everything I’ve read to date suggests that the first photo was taken from an office building before the ferries had even gotten close (I’d have to dig up the links), a point that seems to be supported by the fact that there isn’t a ferry in sight. All in all, both happened within minutes which simply reinforces the growing influence of citizen journalism during a crisis.

    cheers,

    Brendan
  • + guest731bb guest731bb 10 months ago
    I was totally not intentionally 'brand jacking'... In early January I had started Tweeting about US Airways policies and procedures as a way to help people with their travel, because US Airways did not have a Twitter presence.

    http://twitter.com/usairwaysgirl/status/1096692208

    I loved working for US Airways (and Twitter) so it just seemed like a fun little side project.

    Never in a million years would I have thought I’d be in such a position only 10 days later.

    I only tried to post what seemed accurate, and gave attribution to the original posters - serving as an aggregator of the information, if you will.

    My Tweets are US Airways specific because I have only worked for one airline.

    I’ll betcha can guess which one...

    Thanks for including me in the online analysis!

    @usairwaysgirl
  • + guest656ecb guest656ecb 10 months ago
    I think Tweetpic had the first photo & mention online (at 3:36 pm), not Flicker (at 3:49 pm)...

    Tweetpic photo was taken and uploaded by Janis Krums with his iPhone while on one of the ferries that was headed to rescue people on the plane.

    Twitter post via tweetpic with link to photo:
    http://twitter.com/jkrums/status/1121915133
    (indicates 2:36 pm because he’s originally from a different time zone, iirc).

    Subsequent related blog entry by Janis:
    http://www.janiskrums.com/jk_livin/2009/01/after-the-shot.html

    - Steve [Electronic News Network]
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Us Airways Crash 1549 Online Analysis - Presentation Transcript

  1. Online Crisis Audit: Analysis of the online response to crash of US Airways Flight 1549 January 15, 2009 Monitoring commenced at 4 pm ET (All datelines are ET) Brendan Hodgson, VP Digital, H&K Canada brendan.hodgson@hillandknowlton.ca
  2. US Airways Flight 1549 3:49 PM ET *– first image appear on Flickr (within approx. 10 min of incident) * All times are approximate
  3. US Airways Flight 1549 Circa 4:00 PM ET – traditional media reports begin feeding online
  4. US Airways Flight 1549 4:05 PM ET – US Airways site
  5. US Airways Flight 1549 4:07 pm – Online media coverage reaches 30+ articles/feeds in within minutes of crash
  6. US Airways Flight 1549 4:12 pm – Within 30+ minutes, video pulled from online media coverage is posted to YouTube
  7. US Airways Flight 1549 4:16 pm ET – Twitter moves into overdrive with hundreds of tweets on the crash
  8. US Airways Flight 1549 4:21 pm ET – Multiple photostreams appear on Flickr
  9. US Airways Flight 1549 4:22 pm ET – Up to 90+ articles online within 40+ min
  10. US Airways Flight 1549 4:23 pm ET – US Airways site 45+ minutes after incident
  11. US Airways Flight 1549 4:24 pm ET – Continued addition of photos to Flickr – 17+ added within the hour
  12. US Airways Flight 1549 4:25 pm ET – Already mass coverage internet-wide, (‘000s of mentions across blogs, media, forums etc.)
  13. US Airways Flight 1549 4:25 pm ET - Twit pic / iPhone – first mention of citizen photos through twitter
  14. US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: taken by a Ferry commuter, posted to Twitter via Twitpic within initial minutes of incident
  15. US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: the original twitter post as provided by Silicon Valley Insider
  16. US Airways Flight 1549 4:30 pm ET - US Airways Site (intermittent service outages)
  17. US Airways Flight 1549 4:30 pm ET – Site ads are removed from main corporate site
  18. US Airways Flight 1549 4:33 pm ET – more images – Citizen and media- generated - begin aggregating across key sites
  19. US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site
  20. US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site
  21. US Airways Flight 1549 4:40 pm ET – News articles hit 400+
  22. US Airways Flight 1549 4:42 pm ET – Already more than 20+ videos on Youtube – primarily news coverage (no original video coverage)
  23. US Airways Flight 1549 4:45 pm ET – FAA site / no mention of incident
  24. US Airways Flight 1549 4:45 pm ET - already 180+ comments on national/major media article (USA Today)
  25. US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media
  26. US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media
  27. US Airways Flight 1549 ONGOING – Live video streaming of passenger rescues / commentary / 3rd party experts etc.
  28. US Airways Flight 1549 4:50 pm ET – Story leads on home page of virtually every major media website
  29. US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site
  30. US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site
  31. US Airways Flight 1549 Approx 5:00 pm ET – Dark Site launched
  32. US Airways Flight 1549 5:00 pm ET – updates continue to feed through major blogs / blog publications
  33. US Airways Flight 1549 5:01 pm ET – personal impact statements – how they or people they know have been directly affected
  34. US Airways Flight 1549 4:55 pm ET - articles appear on the online impact of the story – less than 1.5 hours after incident
  35. US Airways Flight 1549 5:01 pm ET – 3rd party sites feed critical data related to incident (e.g. FlightAware’s tracking of the plane)
  36. US Airways Flight 1549 5:09 pm ET – live streamed video press statement from CEO
  37. US Airways Flight 1549 5:25 pm ET - 350+ comments within nearly 2 hours of incident
  38. US Airways Flight 1549 5:45 pm ET – approx. thousands of blog mentions within 2+ hours
  39. US Airways Flight 1549 5:55 pm ET - diversity of observations from Twitter – re. media calling for eye witnesses, spread of images, ambulance chasing lawyers, media analysis etc.
  40. US Airways Flight 1549 6 pm ET - third statement posted by US Airways
  41. US Airways Flight 1549 6 pm ET - third statement posted by US Airways
  42. US Airways Flight 1549 6:05 pm ET – images continue to propagate across the web
  43. US Airways Flight 1549 6:10 pm ET – ex-US Airways employee Twittering on accident – mis- identified as spokesperson / inadvertent brand-jacking(?)
  44. US Airways Flight 1549 Approx 6:31 pm ET – Message posted to NYC.gov site
  45. US Airways Flight 1549 6:35 pm ET – Pilot’s web site (found and disseminated via Twitter)
  46. US Airways Flight 1549 Approx 6:30 pm ET – “Ambulance chasers” move online (3 hours after incident)
  47. US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online
  48. US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online
  49. US Airways Flight 1549 Approx 7:00 pm ET – more photos emerge from citizen journalists
  50. US Airways Flight 1549 By Approx 8:00 pm ET – additional images
  51. US Airways Flight 1549 As of 8:30 pm ET- US Airways ET- FB group comes to life with messages
  52. US Airways Flight 1549 AM– Day 2 AM Data pulled from Flightaware to create a map tracking the movements of the aircraft
  53. US Airways Flight 1549 Day 2 – More than 39 Facebook groups celebrating the pilot

+ Brendan HodgsonBrendan Hodgson, 10 months ago

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