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Online Crisis Audit: Analysis of the online response to crash of US Airways Flight 1549 Janua...
US Airways Flight 1549 3:49 PM ET *– first image appear on Flickr (within approx. 10 min of incident) * All times are ap...
US Airways Flight 1549 Circa 4:00 PM ET – traditional media reports begin feeding online
US Airways Flight 1549 4:05 PM ET – US Airways site
US Airways Flight 1549 4:07 pm – Online media coverage reaches 30+ articles/feeds in within minutes of crash
US Airways Flight 1549 4:12 pm – Within 30+ minutes, video pulled from online media coverage is posted to YouTube
US Airways Flight 1549 4:16 pm ET – Twitter moves into overdrive with hundreds of tweets on the crash
US Airways Flight 1549 4:21 pm ET – Multiple photostreams appear on Flickr
US Airways Flight 1549 4:22 pm ET – Up to 90+ articles online within 40+ min
US Airways Flight 1549 4:23 pm ET – US Airways site 45+ minutes after incident
US Airways Flight 1549 4:24 pm ET – Continued addition of photos to Flickr – 17+ added within the hour
US Airways Flight 1549 4:25 pm ET – Already mass coverage internet-wide, (‘000s of mentions across blogs, media, ...
US Airways Flight 1549 4:25 pm ET - Twit pic / iPhone – first mention of citizen photos through twitter
US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: taken by a Ferry commuter, posted to Twitte...
US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: the original twitter post as provided by S...
US Airways Flight 1549 4:30 pm ET - US Airways Site (intermittent service outages)
US Airways Flight 1549 4:30 pm ET – Site ads are removed from main corporate site
US Airways Flight 1549 4:33 pm ET – more images – Citizen and media- generated - begin aggregating across key sit...
US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site
US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site
US Airways Flight 1549 4:40 pm ET – News articles hit 400+
US Airways Flight 1549 4:42 pm ET – Already more than 20+ videos on Youtube – primarily news coverage (no original...
US Airways Flight 1549 4:45 pm ET – FAA site / no mention of incident
US Airways Flight 1549 4:45 pm ET - already 180+ comments on national/major media article (USA Today)
US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media
US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media
US Airways Flight 1549 ONGOING – Live video streaming of passenger rescues / commentary / 3rd party experts etc.
US Airways Flight 1549 4:50 pm ET – Story leads on home page of virtually every major media website
US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site
US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site
US Airways Flight 1549 Approx 5:00 pm ET – Dark Site launched
US Airways Flight 1549 5:00 pm ET – updates continue to feed through major blogs / blog publications
US Airways Flight 1549 5:01 pm ET – personal impact statements – how they or people they know have been directly a...
US Airways Flight 1549 4:55 pm ET - articles appear on the online impact of the story – less than 1.5 hours after ...
US Airways Flight 1549 5:01 pm ET – 3rd party sites feed critical data related to incident (e.g. FlightAware’s tra...
US Airways Flight 1549 5:09 pm ET – live streamed video press statement from CEO
US Airways Flight 1549 5:25 pm ET - 350+ comments within nearly 2 hours of incident
US Airways Flight 1549 5:45 pm ET – approx. thousands of blog mentions within 2+ hours
US Airways Flight 1549 5:55 pm ET - diversity of observations from Twitter – re. media calling for eye witnesses, s...
US Airways Flight 1549 6 pm ET - third statement posted by US Airways
US Airways Flight 1549 6 pm ET - third statement posted by US Airways
US Airways Flight 1549 6:05 pm ET – images continue to propagate across the web
US Airways Flight 1549 6:10 pm ET – ex-US Airways employee Twittering on accident – mis- identified as spokesperso...
US Airways Flight 1549 Approx 6:31 pm ET – Message posted to NYC.gov site
US Airways Flight 1549 6:35 pm ET – Pilot’s web site (found and disseminated via Twitter)
US Airways Flight 1549 Approx 6:30 pm ET – “Ambulance chasers” move online (3 hours after incident)
US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online
US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online
US Airways Flight 1549 Approx 7:00 pm ET – more photos emerge from citizen journalists
US Airways Flight 1549 By Approx 8:00 pm ET – additional images
US Airways Flight 1549 As of 8:30 pm ET- US Airways ET- FB group comes to life with messages
US Airways Flight 1549 AM– Day 2 AM Data pulled from Flightaware to create a map tracking the movements of...
US Airways Flight 1549 Day 2 – More than 39 Facebook groups celebrating the pilot
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Us Airways 1549 & Digital Crisis Management

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This is a 'rough' timeline of select social media and online media activity surrounding the crash of US Airways flight 1549 on January 15, 2009. The timestamps, although somewhat accurate, are not absolute nor are they intended to reflect either positively or negatively on the actions of the authors/posters. Apologies for any major omissions. I should add that this is also restricted to the initial activity up to approx 9 AM on the morning of Jan 16, 2009. Video images caught of the crash itself (caught on security cameras) and other items are not included.

Published in: News & Politics
License: CC Attribution License
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Us Airways 1549 & Digital Crisis Management

  1. Online Crisis Audit: Analysis of the online response to crash of US Airways Flight 1549 January 15, 2009 Monitoring commenced at 4 pm ET (All datelines are ET) Brendan Hodgson, VP Digital, H&K Canada brendan.hodgson@hillandknowlton.ca
  2. US Airways Flight 1549 3:49 PM ET *– first image appear on Flickr (within approx. 10 min of incident) * All times are approximate
  3. US Airways Flight 1549 Circa 4:00 PM ET – traditional media reports begin feeding online
  4. US Airways Flight 1549 4:05 PM ET – US Airways site
  5. US Airways Flight 1549 4:07 pm – Online media coverage reaches 30+ articles/feeds in within minutes of crash
  6. US Airways Flight 1549 4:12 pm – Within 30+ minutes, video pulled from online media coverage is posted to YouTube
  7. US Airways Flight 1549 4:16 pm ET – Twitter moves into overdrive with hundreds of tweets on the crash
  8. US Airways Flight 1549 4:21 pm ET – Multiple photostreams appear on Flickr
  9. US Airways Flight 1549 4:22 pm ET – Up to 90+ articles online within 40+ min
  10. US Airways Flight 1549 4:23 pm ET – US Airways site 45+ minutes after incident
  11. US Airways Flight 1549 4:24 pm ET – Continued addition of photos to Flickr – 17+ added within the hour
  12. US Airways Flight 1549 4:25 pm ET – Already mass coverage internet-wide, (‘000s of mentions across blogs, media, forums etc.)
  13. US Airways Flight 1549 4:25 pm ET - Twit pic / iPhone – first mention of citizen photos through twitter
  14. US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: taken by a Ferry commuter, posted to Twitter via Twitpic within initial minutes of incident
  15. US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: the original twitter post as provided by Silicon Valley Insider
  16. US Airways Flight 1549 4:30 pm ET - US Airways Site (intermittent service outages)
  17. US Airways Flight 1549 4:30 pm ET – Site ads are removed from main corporate site
  18. US Airways Flight 1549 4:33 pm ET – more images – Citizen and media- generated - begin aggregating across key sites
  19. US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site
  20. US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site
  21. US Airways Flight 1549 4:40 pm ET – News articles hit 400+
  22. US Airways Flight 1549 4:42 pm ET – Already more than 20+ videos on Youtube – primarily news coverage (no original video coverage)
  23. US Airways Flight 1549 4:45 pm ET – FAA site / no mention of incident
  24. US Airways Flight 1549 4:45 pm ET - already 180+ comments on national/major media article (USA Today)
  25. US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media
  26. US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media
  27. US Airways Flight 1549 ONGOING – Live video streaming of passenger rescues / commentary / 3rd party experts etc.
  28. US Airways Flight 1549 4:50 pm ET – Story leads on home page of virtually every major media website
  29. US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site
  30. US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site
  31. US Airways Flight 1549 Approx 5:00 pm ET – Dark Site launched
  32. US Airways Flight 1549 5:00 pm ET – updates continue to feed through major blogs / blog publications
  33. US Airways Flight 1549 5:01 pm ET – personal impact statements – how they or people they know have been directly affected
  34. US Airways Flight 1549 4:55 pm ET - articles appear on the online impact of the story – less than 1.5 hours after incident
  35. US Airways Flight 1549 5:01 pm ET – 3rd party sites feed critical data related to incident (e.g. FlightAware’s tracking of the plane)
  36. US Airways Flight 1549 5:09 pm ET – live streamed video press statement from CEO
  37. US Airways Flight 1549 5:25 pm ET - 350+ comments within nearly 2 hours of incident
  38. US Airways Flight 1549 5:45 pm ET – approx. thousands of blog mentions within 2+ hours
  39. US Airways Flight 1549 5:55 pm ET - diversity of observations from Twitter – re. media calling for eye witnesses, spread of images, ambulance chasing lawyers, media analysis etc.
  40. US Airways Flight 1549 6 pm ET - third statement posted by US Airways
  41. US Airways Flight 1549 6 pm ET - third statement posted by US Airways
  42. US Airways Flight 1549 6:05 pm ET – images continue to propagate across the web
  43. US Airways Flight 1549 6:10 pm ET – ex-US Airways employee Twittering on accident – mis- identified as spokesperson / inadvertent brand-jacking(?)
  44. US Airways Flight 1549 Approx 6:31 pm ET – Message posted to NYC.gov site
  45. US Airways Flight 1549 6:35 pm ET – Pilot’s web site (found and disseminated via Twitter)
  46. US Airways Flight 1549 Approx 6:30 pm ET – “Ambulance chasers” move online (3 hours after incident)
  47. US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online
  48. US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online
  49. US Airways Flight 1549 Approx 7:00 pm ET – more photos emerge from citizen journalists
  50. US Airways Flight 1549 By Approx 8:00 pm ET – additional images
  51. US Airways Flight 1549 As of 8:30 pm ET- US Airways ET- FB group comes to life with messages
  52. US Airways Flight 1549 AM– Day 2 AM Data pulled from Flightaware to create a map tracking the movements of the aircraft
  53. US Airways Flight 1549 Day 2 – More than 39 Facebook groups celebrating the pilot

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