In a world where everything is data-driven, why should public relations be left behind? That's why we developed www.wizikey.com, the ultimate DIY tool for PR management. This case study looks at how the PR efforts of top news apps startups stack up for the year 2014.

1. [PR Analysis] Insights for News Apps
TheQuint.com vs. Scoopwhoop vs. Newshunt vs. News In Shorts
1 Jan 2014 – 1 March 2015
Data-Driven PR

2. 2
“Making” News?
The market for news apps is heating up. So we
asked an interesting question: How much news
are the news apps making themselves?!
For this analysis, we selected four of the most
loved news apps:
• Raghav Bahl-backed TheQuint.com
• BSB-funded Scoopwhoop
• Sequoia-funded Newshunt
• Tiger Global-funded News In Shorts

3. 3
Data Source
The data for this analysis comes from
www.wizikey.com. wizikey is a DIY platform we’ve
developed for brands and PR professionals to track
media happenings and maximize their visibility.
The duration for the analysis is 1 Jan 2014 to 1 March 2015.

4. 4
Insight 1: Total News Items
When it comes to total mentions in news, Newshunt eats the nearest rivals
Scoopwhoop and News In Shorts for breakfast.
45
135
43
3
0 20 40 60 80 100 120 140 160
News in Shorts
Newshunt
Scoopwhoop
TheQuint.com
Total News
Total News

5. 5
But we know better than to trust data at first sight, right? So we asked
wizikey to look deeper. And what came out was surprising.

6. 6
The picture changes dramatically once we start looking at
mentions in news headlines. Here Newshunt is the last one,
while News In Shorts dominates.
44%
14%
26%
33%
0%
10%
20%
30%
40%
50%
News in
Shorts
Newshunt Scoopwhoop TheQuint.com
Headlines (Percentage of total news)
Headline

7. 7
But here’s what matters even more: mention in mainline
publications like TOI. Here, TheQuint.com has done very well.
36%
21%
37%
67%
64%
79%
63%
33%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
News in Shorts
Newshunt
Scoopwhoop
TheQuint.com
Mainline Vs Online
Mainline Online

8. 8
Insight 2: Top Publications
wizikey also reveals which publications are carrying the most news stories about news
apps.
35
27
16 16
10
0
5
10
15
20
25
30
35
40
YourStory Medianama Next Big What Light House
Insights
Economic Times
Top Publications
News

9. 9
Insight 3: Top Journalists
And here’s which journalists new entrants to the News Apps market can approach as
part of their PR strategy.
13
8 8
5
4 4
0
2
4
6
8
10
12
14
Sujata Sangwan -
iamwire
Sainul k
Abudheen -
techcircle
Vikas SN -
Medianama
Nikhil Pahwa -
Medianama
Prasant Naidu -
Light House
Insights
Harshit Mallya -
YourStory
Top Journalists

10. 10
Insight 4: News in Top Publications
For the top two publications in online and offline segment, Newshunt holds the most
weight.
5
4
3
0
6
27
5
0
0
5
10
15
20
25
30
News in Shorts Newshunt Scoopwhoop TheQuint.com
News in Top Publication
Economic Times Yourstory

11. 11
That was the PR analysis for the News Apps
segment by www.wizikey.com. If you too want
access to such insights and transform your brand,
wizikey is what the doctor ordered!

12. www.BoringBrands.com