The market for qualified and performing interns and recent college graduates is a competitive one. If you are starting or relaunching your college recruitment and recruiting program, we will show you best practices in engaging, reaching and recruiting interns and college grads. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR HRCI cert credits free and on demand.

1. 7 Intern & College
Recruiting
`
Best Practices
Presented by
#hrsolutions
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2. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
#hrsolutions
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3. Our Panelists
Jessica Miller-Merrell
@blogging4jobs
Sandra Long
@myinterncoach
Nathan Parcells
@nathanparcells
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4. Jessica, @blogging4jobs
Jessica Miller-Merrell, @blogging4jobs
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5. Young Prof Labor Market
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6. Just the Facts
Fun Fact: 60% of paid interns got job offers in 2012
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7. Our Top 7 Recruiting Trends
1.
2.
3.
4.
5.
6.
7.
Know Your Audience
Communication
The Recruiting Mix
Diversity Win
Technology
Mobile
Video
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8. 1. Know Your Audience
• Get Real: real work, real training,
real opportunities
• Know who you want and how to
find them
• Ask and learn
Fun Fact: 73% of Ball State’s college students use cell phones
while 83% of them dislike mobile advertising.
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9. 2. Communication
During Recruiting
• How: a.) Partner with College Career Services;
b.) Employee and community based
communications and c.) social media
• When: Typically at least a few months in
advance of start date. Will vary.
• What to communicate: Position description,
responsibilities and objectives; company
overview; Qualifications; Logistics (dates, hours,
location, housing); Compensation and benefits
of program
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#hrsolutions

10. 2. Communication
After Recruiting
• Before First Day Logistics: parking, directions,
attire, drug test, security
• First Day Tour, Company overview, introductions,
work process overview & expectations around
work and communication methods. Lunch.
• During Supervision, feedback, coaching,
mentoring from hiring managers. Also try to have
a manager with overall program responsibility.
• End of Program Presentation of projects.
Evaluations. Exit survey.
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11. 3. Recruiting Mix
• Employment Branding
• Relationship Recruiting
• Targeted
Communications
• Candidate Courting
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12. 3. Recruiting Mix
•
Air War vs Ground War
• Winning strategy combines
tight knit campus relations,
with strategic online
branding efforts.
•
•
Uni Relations, Job Boards,
Social, and more!
Leveraging Your Former
Interns/Brand Ambassadors
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#hrsolutions

13. 4. Diversity Win
•
Key Categories: Race, Gender,
LGBT, and Veterans.
Conferences: Anita Borg, Out
4 Undergrad, etc.
•
Industry Challenges Start Early:
African-American and Latino
students make up 15% of AP
physics takers (according to the
LFPI)
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#hrsolutions

14. 4. Diversity Win
• FB Pages offer fan
search by language
& location
• FB Graph search by
interests, keywords
• FB Ads targeted
groups
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#hrsolutions

15. 4. Diversity Win
• Lessons From Career Fairs
-Students are incredibly interested in companies
that “Let them bring their whole self to work.”
-University programs help rebuild diversity/
culture from the grown-up
Fun Fact: Paid interns job responsibilities are 42% professional & 25% clerical.
NACE 2012 Study
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#hrsolutions

16. 5. Technology
•
•
•
•
•
•
Social Media
Laptops
Geolocation
Multi-screen Usage
Career Sites
Talent Communities
Fun Fact: 91% of companies believe students should have 1-2 internships
before graduation Millenial Branding Study 2012
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17. 5. Technology
•And even Foursquare & other
location based games & tools
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18. 5. Technology
Social Media: Students are becoming more
social and companies are taking advantage
to reach new candidates.
-Under Armour Ultimate Intern. Apply on their
Facebook page with a 140 characters
-Nestle Purina Facebook Sweepstakes:
Dedicated effort to build FB audience.
Re-designed Careers Pages: Square Launches
new college hiring page with video, rotating
slideshow and more.
Mobile: 53% of students have smart phones, 92%
use during school
#hrsolutions
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19. 6. Mobile
• Includes Cell Phones,
Mobile & Tablets
• Text vs. Push
Notifications
• Rise of Mobile Search
Fun Fact: The US sends over 187.7 billion text messages each month.
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20. 6. Mobile
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21. 6. Mobile
• 26% of job seekers use
mobile for careerrelated purposes
• 13% of employers
have mobile ready
career sites
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22. 6. Mobile
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23. 7. Video
• Job Postings with Video have 34%
more applications
• Average YouTube Visitor spends 15
min. watching every day
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24. 7. Video
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25. Questions?
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26. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
#hrsolutions
#hrsolutions

27. Learn more about . . .
• Sandra Long at www.linkedin.com/in/longsandra
• Nathan Parcells www.linkedin.com/pub/nathanparcells/14/203/210
• Jessica Miller-Merrell at
www.linkedin.com/in/jmillermerrell
*2012 Graduates & Intern Study: b4j.co/interns2grads, 2013 Mobile Study by Potential
Park: b4j.co/mobile-2013, Heineken – The Candidate Video b4j.co/the-candidate
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