Best Practices in Hiring & Recruiting Interns & College Grads

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The market for qualified and performing interns and recent college graduates is a competitive one. If you are starting or relaunching your college recruitment and recruiting program, we will show you best practices in engaging, reaching and recruiting interns and college grads.


Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR HRCI cert credits free and on demand.

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  • 91% of companies believe students should have 1-2 internships before graduation Millenial Branding Study 2012
  • Tips: Use an easy to use online application process. Use content rich social media to show “day in the life” and to stay in touch with candidates. Use a webinar to showcase your program benefits. Clearly articulate benefits such as meaningful project work and training/development opportunities.
  • Ideas to Consider : Invite interns to company meetings and events. Invite executives to speak to intern group or have a 1:1 meeting with a specific intern. Conduct a “business communications” class. Invite the college Career Services contact to your place of business for a tour and overview of program. Use social media and mobile for increased engagement of interns.
  • Ernst and Young: Had partners perform exit interviews and live recorded
  • Best Practices in Hiring & Recruiting Interns & College Grads

    1. 1. 7 Intern & College Recruiting ` Best Practices Presented by #hrsolutions #hrsolutions
    2. 2. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. #hrsolutions #hrsolutions
    3. 3. Our Panelists Jessica Miller-Merrell @blogging4jobs Sandra Long @myinterncoach Nathan Parcells @nathanparcells #hrsolutions #hrsolutions
    4. 4. Jessica, @blogging4jobs Jessica Miller-Merrell, @blogging4jobs #hrsolutions #hrsolutions
    5. 5. Young Prof Labor Market #hrsolutions #hrsolutions
    6. 6. Just the Facts Fun Fact: 60% of paid interns got job offers in 2012 #hrsolutions #hrsolutions
    7. 7. Our Top 7 Recruiting Trends 1. 2. 3. 4. 5. 6. 7. Know Your Audience Communication The Recruiting Mix Diversity Win Technology Mobile Video #hrsolutions #hrsolutions
    8. 8. 1. Know Your Audience • Get Real: real work, real training, real opportunities • Know who you want and how to find them • Ask and learn Fun Fact: 73% of Ball State’s college students use cell phones while 83% of them dislike mobile advertising. #hrsolutions #hrsolutions
    9. 9. 2. Communication During Recruiting • How: a.) Partner with College Career Services; b.) Employee and community based communications and c.) social media • When: Typically at least a few months in advance of start date. Will vary. • What to communicate: Position description, responsibilities and objectives; company overview; Qualifications; Logistics (dates, hours, location, housing); Compensation and benefits of program #hrsolutions #hrsolutions
    10. 10. 2. Communication After Recruiting • Before First Day Logistics: parking, directions, attire, drug test, security • First Day Tour, Company overview, introductions, work process overview & expectations around work and communication methods. Lunch. • During Supervision, feedback, coaching, mentoring from hiring managers. Also try to have a manager with overall program responsibility. • End of Program Presentation of projects. Evaluations. Exit survey. #hrsolutions #hrsolutions
    11. 11. 3. Recruiting Mix • Employment Branding • Relationship Recruiting • Targeted Communications • Candidate Courting #hrsolutions #hrsolutions
    12. 12. 3. Recruiting Mix • Air War vs Ground War • Winning strategy combines tight knit campus relations, with strategic online branding efforts. • • Uni Relations, Job Boards, Social, and more! Leveraging Your Former Interns/Brand Ambassadors #hrsolutions #hrsolutions
    13. 13. 4. Diversity Win • Key Categories: Race, Gender, LGBT, and Veterans. Conferences: Anita Borg, Out 4 Undergrad, etc. • Industry Challenges Start Early: African-American and Latino students make up 15% of AP physics takers (according to the LFPI) #hrsolutions #hrsolutions
    14. 14. 4. Diversity Win • FB Pages offer fan search by language & location • FB Graph search by interests, keywords • FB Ads targeted groups #hrsolutions #hrsolutions
    15. 15. 4. Diversity Win • Lessons From Career Fairs -Students are incredibly interested in companies that “Let them bring their whole self to work.” -University programs help rebuild diversity/ culture from the grown-up Fun Fact: Paid interns job responsibilities are 42% professional & 25% clerical. NACE 2012 Study #hrsolutions #hrsolutions
    16. 16. 5. Technology • • • • • • Social Media Laptops Geolocation Multi-screen Usage Career Sites Talent Communities Fun Fact: 91% of companies believe students should have 1-2 internships before graduation Millenial Branding Study 2012 #hrsolutions #hrsolutions
    17. 17. 5. Technology •And even Foursquare & other location based games & tools #hrsolutions #hrsolutions
    18. 18. 5. Technology Social Media: Students are becoming more social and companies are taking advantage to reach new candidates. -Under Armour Ultimate Intern. Apply on their Facebook page with a 140 characters -Nestle Purina Facebook Sweepstakes: Dedicated effort to build FB audience. Re-designed Careers Pages: Square Launches new college hiring page with video, rotating slideshow and more. Mobile: 53% of students have smart phones, 92% use during school #hrsolutions #hrsolutions
    19. 19. 6. Mobile • Includes Cell Phones, Mobile & Tablets • Text vs. Push Notifications • Rise of Mobile Search Fun Fact: The US sends over 187.7 billion text messages each month. #hrsolutions #hrsolutions
    20. 20. 6. Mobile #hrsolutions #hrsolutions
    21. 21. 6. Mobile • 26% of job seekers use mobile for careerrelated purposes • 13% of employers have mobile ready career sites #hrsolutions #hrsolutions
    22. 22. 6. Mobile #hrsolutions #hrsolutions
    23. 23. 7. Video • Job Postings with Video have 34% more applications • Average YouTube Visitor spends 15 min. watching every day #hrsolutions #hrsolutions
    24. 24. 7. Video #hrsolutions #hrsolutions
    25. 25. Questions? #hrsolutions #hrsolutions
    26. 26. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. #hrsolutions #hrsolutions
    27. 27. Learn more about . . . • Sandra Long at www.linkedin.com/in/longsandra • Nathan Parcells www.linkedin.com/pub/nathanparcells/14/203/210 • Jessica Miller-Merrell at www.linkedin.com/in/jmillermerrell *2012 Graduates & Intern Study: b4j.co/interns2grads, 2013 Mobile Study by Potential Park: b4j.co/mobile-2013, Heineken – The Candidate Video b4j.co/the-candidate #hrsolutions #hrsolutions

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