Ad-Direction from Akesios genuinely simplifies and enhances PPC for local businesses. Many small businesses do not have the time or the skills to manage Google AdWords let alone other traffic sources. It is not cost effective for agencies to provide a managed service for these local businesses and so the majority of SMEs are not getting the most from their PPC budget. Our platform, Ad-Direction, automates the campaign management for local businesses with micro budgets, and through self-learning algorithms optimizes the campaigns to deliver what the customer really wants, and that is getting their phone to ring.

1. The Next Genera,on Ad Pla2orm For Local Businesses
Ben Barney
CEO Confiden,al ‐ Not for distribu,on

2. Ad‐Direc,on: “Under the hood”
Customers Website Proxy ‐ exact replica
Proxy Solu,on http://www.bardenay.com http://bardenay6.tru-m.com
Proxy is generated on the fly
so updates to websites are
always reflected in proxy
Customers URL displayed
on ads
The entire website is copied
Capturing Emails
Email links are changed from
normal email links to forms Dynamic Number Inser,on
Content of the email is sent to the Different tracking number is
Advertiser and retained for your displayed on each ad
review too impression, to track exactly
which keyword delivered phone
call/email
Confiden,al ‐ Not for distribu,on

3. Ad‐Direc,on: “Under the hood”
Lead Conversion Op,misa,on
Optimisation for device type, time of day, day of
week and traffic source
Click Quality Analysis
Each click from every source is scored from 1-1000
based on propensity to convert
Invalid clicks reported back to partner
Non-converting “quality” clicks are not penalised as
heavily
Confiden,al ‐ Not for distribu,on

4. Customer Perspec,ve
Value Proposi,on Merchant Repor,ng Centre
Search Engine Marketing for CALLS Reseller Logo
“Get more from your advertising”
1. Sign Up Online
2. Choose Your Monthly Budget:
3. Login and View Your Leads
No co nt ract s
om yo u
No wor k ne eded fr
£50 pe r mon th*
St art from on ly
What we do:
- Generate expert ad copy and keywords just for you
- Provide local call tracking numbers
- Track emails
Your Website Our Copy- exact replica
- Only count leads http://www.bardenay.com http://bardenay6.tru-m.com
we generate
ONLY £25
flat fee per month
*Plus monthly budget
m an d
ist ica te d pla tf or
“..a mo re so ph ru nn ing
mo st (if no t all )
ca pa bil ity th an
Market Leading Technology: en t”
in th e loc al se gm
Operating since 2005, Akesios specialises in providing leads to local businesses.
Technology is being used in 12 international markets, and manages over 70,000 campaigns on a
monthly basis.
Market leading algorithms constantly analyse which keywords are generating leads and
automatically optimises the campaigns for time of day, day of week, by search engine and by device
type e.g. desktop versus mobile, to maximise the volume of quality leads for a given budget.
Powered by
Confiden,al ‐ Not for distribu,on

5. The Next Genera,on Ad Pla2orm For Local Businesses
Ben Barney
Founder & CEO
ben@akesios.com
01252 279 101
Confiden,al ‐ Not for distribu,on