Partner Training: Business Plan Development


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A short training presentation on business plan development for BizCentral & CharityNet USA partners.

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Partner Training: Business Plan Development

  1. 1. Partner Service & Sales Training<br />Business Plan Development<br />
  2. 2. Introduction to Business Plans<br />Introduction to Business Plans<br />Business Plan Components<br />Benefits of a Business Plan<br />BizCentral USA’s Business Plan Writing and Process<br />
  3. 3. Business Plan Basics<br />For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. <br />Taking time to create an extensive business plan provides a company with insight into your business. <br />This document can serve as a powerful financing proposal. <br />While all business plans follow the same structure, each business will have a unique plan with a different set of information.<br />
  4. 4. Why Write a Business Plan?<br /><ul><li>5 Major Reasons to Write a Business Plan:</li></ul>It forces the person preparing the plan to look at the business in an objective and critical manner.<br />It helps to focus ideas and serves as a feasibility study of the business's chances for success and growth.<br />The finished report serves as an operational tool to define the company's present status and future possibilities.<br />It can help you manage the business and prepare you for success.<br />It defines your purpose, your competition, your management and personnel. The process of constructing a business plan can be a strong reality check. <br />
  5. 5. Fast Facts:<br /><ul><li>90% of new businesses fail in the first two years. Failure is often attributed to a lack of planning.
  6. 6. A comprehensive, well constructed business plan can prevent a business from a downward spiral.
  7. 7. A thorough business plan will have the information to serve as a financial proposal and should be accepted by most lenders.
  8. 8. By taking an objective look at your business you can identify areas of weakness and strength. </li></li></ul><li>Who Should Write the Business Plan?<br />While it is understandable that the owner not write the business plan, he or she should be an active participant in the development of the plan. <br />It doesn't matter if a company is using a business plan to seek financial resources, evaluate future growth, define a mission or provide guidance for running the business- A business plan should be a professionally presented compilation that reflects the business in its entirety.<br />
  9. 9. Who Should Write the Business Plan?<br />Top reasons business owners hire an outside consultant to write their business plan:<br />Consultants can assist a business in the process of formulating the business plan <br />Consultants can assist with the proposed financial data, the purpose of your business, mission statement, key employees, and management plans<br />
  10. 10. Business Plan Components<br />Introduction to Business Plans<br />Business Plan Components<br />Benefits of a Business Plan<br />BizCentral USA’s Business Plan Writing and Process<br />
  11. 11. Business Plan Components<br />Executive Summary<br />Company Summary<br />Products or Services<br />Market Analysis<br />Strategy and Implementation Summary<br />Management Summary<br />Financial Plan<br />
  12. 12. Business Plan Components<br />Executive Summary: <br />A persuasive summary that will entice a reader to take the plan seriously and read on. Includes information on the company’s history, objectives, services, market, strategies, management, and funding.<br />Company Summary:<br />Company summaries should discuss in detail the business’s ownership and legal status.<br />Also includes information on the company’s start-up. <br />
  13. 13. Business Plan Components<br />Products or Services:<br />It is important to discuss the competitive advantage a business’ product or service has over the competition . <br />They should answer why there is a need for the product or service. What makes your product or service unique? <br />Can you price the product or service competitively and still maintain a healthy profit margin? <br />Marketing Analysis<br />Provides an analysis of who your customers are, their purchasing habits, their buying cycle, etc.<br />Investors look for management teams with a thorough knowledge of their target market. <br />
  14. 14. Business Plan Components<br />Strategy and Implementation: <br />What resources and processes are necessary to get the product to market? This section should describe the manufacturing, R&D, purchasing, staffing, equipment and facilities required for your business. <br />Management Summary:<br />Investors must feel confident that the management team knows its market, product and has the ability to implement the plan. <br />Therefore, a plan must communicate management's capabilities in obtaining the objectives outlined in the plan. <br />
  15. 15. Business Plan Components<br />Financial Plan:<br />At the heart of any business operation is the accounting system. <br />One of the first steps to having a profitable business is to establish a bookkeeping system which provides data in the following four areas: <br />Balance Sheet<br />Break-Even Analysis<br />Profit and Loss Statement<br />Cash Flow<br />If the goal of your business plan is to obtain financing, a company must generate a financial forecast for 3-5 years.<br />
  16. 16. Supporting Documents<br />Include any documents that lend support to statements made in the body of your company's business plan. <br />Resumes <br />Credit information  <br />Quotes or Estimates  <br />Letters of Intent from prospective customers<br />Letters of Support from credible people who know you<br />Leases or Buy/Sell Agreements<br />Legal Documents relevant to the business<br />
  17. 17. Benefits of a Business Plan<br />Introduction to Business Plans<br />Business Plan Components<br />Benefits of a Business Plan<br />BizCentral USA’s Business Plan Writing and Process<br />
  18. 18. Business Plan Benefits<br />Puts a business idea to the test; it fine-tunes it up-front. <br />Turns a good idea into a viable business or a working enterprise. <br />Helps you come up with creative ways to make your business work. <br />Shows you what you are up against with competition. <br />Creates a detailed action plan to keep a competitive advantage. <br />Specifies what you need to start the business… saves time and money. <br />No nonsense list of equipment needs. <br />
  19. 19. Business Plan Benefits<br />Provides a timetable when you need to finish the items on your to-do list. <br />Helps you get the funding you need. <br />Tells the world who you are. <br />
  20. 20. Business Plan Writing & Process<br />Introduction to Business Plans<br />Business Plan Components<br />Benefits of a Business Plan<br />BizCentral USA’s Business Plan Writing and Process<br />
  21. 21. Business Plan Process<br />After a client signs up for the service, they must sign the order confirmation & terms.<br />Client receives a link to the business plan steps page & questionnaire.<br />The steps page includes tools, resources and samples that will help the client provide the service consultant with useful information for their plan.<br />Client submits the questionnaire and within 48 hrs an interview is set up with the service consultant. <br />
  22. 22. Business Plan Process<br />5. During the phone interview, the service consultant will discuss business service or product offerings, target market, projected sales, and sales/marketing strategies with the client.<br />After the interview, the service consultant will thoroughly research target market, industry, demographic and other business data in order to provide additional plan content.<br />Work usually is completed within 10-15 business days and a copy of the plan will be provided to the client via email.<br />
  23. 23. Frequently Asked Questions (FAQS)<br />What is our experience with business plans?<br />Because we are a low price leader, we process these in volume so we know how to do it right. Also, we know what our client’s banks and investors are looking for in a business plan.<br />Do you guarantee you work?<br />Our clients receive a draft copy of the plan and we work with them on it until it meets their approval.<br />Do you have references?<br />Yes, we can send clients a list of other satisfied clients who they may call. Also, they can view sample plans on our website.<br />What if I get denied a bank loan?<br />No one can guarantee investors or loans, however if a client needed to add additional information or content, we will work with them.<br />
  24. 24. Summary<br />Once the business plan is completed, it should become an operational tool to measure the success of the business.<br /> This plan should be updated as milestones are reached. <br />A business should not shelve the plan once they receive the necessary capital. It should be a valuable tool for the growth and development of the business!<br />