This article addresses the unique challenges businesses face in Arizona during the summer heat, and offers solutions for event planning and management for businesses.

1. Event Planning and Event Management During Summer In
Arizona
Now that Memorial Day 2014 has come and gone, we are heading into the summer sales season,
meaning new strategies and considerations shift to the forefront of business strategy. There are
several different ways to market during the summer to generate the right leads for your business.
Inflatable advertising is a great way to generate new leads in the summer, as employee safety
becomes a greater concern for Phoenix business owners. Additionally, hosting events can help
entice new or existing customers to your location.
Here are some effective summer marketing tactics to use:
Inflatable Advertising
To generate a buzz in your community, consider inflatable advertising. Inflatable outdoor
advertising will attract the people that are passing by your location, without having to rotate
employees into outdoor promotional roles during the hot summer months. Inflatables can be utilized
to promote an event, sale, grand opening of a new location, or simply garnering more visual
exposure for an existing location.
Attend or Sponsor Local Events
A great way to reach an audience, especially in a desert area like Phoenix with a unique climate, is
to plan to attend and promote your business at local events. Sponsorships of events in the Phoenix
area can help to give your company an advantage as you are targeting the people who will support
your business.
Plan A Summer Event
If you want to generate more foot traffic to your store, auto dealership or restaurant, host a party! In
April, Big AZ Promotions helped Sardella’s with their customer appreciation party. Big AZ
promotions provided a bounce house, slide and cash machine. All these party rental items helped
make the event memorable, and allowed Sardella’s to thank their customers and the community for
their on-going support.
Events like this are a great way to bring people right to your business. Like Sardella’s, you can rent
bounce houses, dunk tanks and other fun entertainment items to turn your parking lot into a fun
entertainment venue. Your customers will be able to come enjoy the fun activities as well as visit
your business.
In Arizona, getting your business noticed in the summer requires creativity. By coming up with
unique ads and events that will peak your customer’s interest, and following these up with inflatable
promotional materials or party rentals you can attract plenty of foot traffic and generate interest in
your company or products.
For more information,visit http://www.bigazpromotions.com/