4. JUSTIFICATION OF BAD PRINT AD…. The ad talks about going vegetarian. But there is no message of going vegetarian in it. Only SonuSood standing with his bear chest doesn’t convey the message.
5. TARGET AUDIENCE DEMOGRAPHICS : 1) GENDER – FEMALE AND MALE. 2) AGE – 18 + 3) EDUCATION – GRADUATES, POST GRADUATES. 4) OCCUPATION – HOUSEWIVES, EXECUTIVES, COLLEGE – GOING STUDENTS. 5) INCOME - Rs. 4 lacs +
6. PSYCHOGRAPICS : 1) LIFESTYLE. ATTENTION, INTEREST AND OPINION