Media planning example praveen

4,662 views

Published on

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
4,662
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
178
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Media planning example praveen

  1. 1. SOMANY TILES PRINT ADVERTISEMENT
  2. 2. Presented By: Group Members: Praveen Nera - 06 Venkatesh Pasan - 08 Jafar Shaikh - 14 Siddhi Kumar - 16
  3. 4. SOMANY TILES
  4. 13. DAILIES EDITION READER-SHIP AD RATE [RATEx800] CPM INSERTION TOTAL COST JUSTIFICATION TIMES OF INDIA [ENG] ALL OVER INDIA 7442 3870400 0.65 3 11611200 It has the largest circulation among all english language newspaper in the world, trustworthy, high reach. THE HINDU [ENG] ALL OVER INDIA 2095 1840000 1.09 3 5520000 Most trusted newspaper in India. HINDUSTAN TIMES [ENG] ALL OVER INDIA 3692 3200000 1.08 3 9600000 It has a wide reach in northern India MID-DAY [ENG] MUMBAI 358 720000 2.51 3 2160000 Advertisement & entertainment tabloid popular in mumbai. TOT. 12 28891200
  5. 14. MAGAZINE FREQUANCY SIZE READER-SHIP AD RATE CPM INSERTION TOTAL COST JUSTIFICATION INDIA TODAY [ENG] WEEKLY FULL PAGE 1650 900000 545.45 6 5400000 leading newsmagazine in the country. NEW WOMEN [ENG] MONTHLY FULL PAGE 85 156250 1838.23 3 375000 popular amongst women, specific TA. BUSINESS INDIA [ENG] FORTNIGHTLY BACK SIDE COVER 189 404000 2137.57 6 2424000 No. 1 Business magazine. OUTLOOK MONEY [ENG] FORTNIGHTLY INSIDE FRONT COVER 114 280000 2456.14 6 1680000 It gives complete information about the investment market. OUTLOOK PROFIT [ENG] FORTNIGHTLY FULL PAGE 34 150000 4411.76 6 1200000 It is a package of market information & stock market, popular amongst businessmen and stock holders. and also our TA TOT. 27 11079000
  6. 16. Days 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday Times of India - - - Monday - - The Hindu - Friday - - - Mid-Day Saturday - Hindustan Times - - Days 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday Times of India - - - Monday - - The Hindu - Friday - - - Mid-Day Saturday - Hindustan Times - - Days 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday Times of India - - - Monday - - The Hindu - Friday - - - Mid-Day Saturday - Hindustan Times - -
  7. 17. Day 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday New Women[1 st ] India Today - India Today Monday Business India[1 st ] - Business India[16 th ] - Tuesday Outlook Money - Outlook Money - Friday Outlook Profit - Outlook Profit - Day 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday New Women[1 st ] India Today - India Today Monday Business India[1 st ] - Business India[16 th ] - Tuesday Outlook Money - Outlook Money - Friday Outlook Profit - Outlook Profit - Day 1 st Week 2 nd Week 3 rd Week 4 th Week Sunday New Women[1 st ] India Today - India Today Monday Business India[1 st ] - Business India[16 th ] - Tuesday Outlook Money - Outlook Money - Friday Outlook Profit - Outlook Profit -

×