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Institutional Research

Thriller is a genre with lots of different films
stemming from it. It is 5th on the top-grossing genres
1995-2012 on the website http://the-numbers.com




As this table shows Comedy is the top grossing genre.
They have released 1,751 movies; however there
market gross of $25,580,901 is significantly lower
than the thriller genre that is 5th in the top-grossing
genres making 561 movies they have a average gross
of $27,621,631. As the comedy genre has created
1,751 films this would suggest that they just create
films all the time, which could not be of good quality.
Where as the thriller films could have been made to a
better quality suggesting the higher average gross.




                                                         1
As this table shows thrillers where not a popular
          genre during 1995-1996 and 2003. However there
          was a steady rise of tickets sold from then on. In 2010
          -2012 ticket sales where considerably rising in 2012
          the tickets sold where at the highest they have ever
          been since 1995 nearly reaching 200,000,000. This
          suggests Thrillers are increasingly getting more
          popular. Also the market share was at its highest in
          2012.


          2010

          In 2010 Inception was the highest rank of thriller,
          their theatrical distributor was Warner Bros and had
          a rating of PG-13. This does limit the audience, as A
          PG-13 rating is a sterner warning by the Rating Board
          to parents to determine whether their children under
          age 13 should view the motion picture, as some
          material might not be suited for them.




The theatrical Performance for
Inception
                                                                2
The theatrical distributor Sony was present in 2010
with 7 films making an appearance.
The total tickets sold over the year were
119,627,318, which wasan increase from the year
before 128,663,125.


2011


                                                      3
The film Super 8 was the highest rank in 2011,
distributed by Paramount pictures. Again rated PG-
13. This rating seems to have a trend- many of the
most successful films are rated PG-13. Again Sony is
present in 2011 distributing 7 films. The total tickets
sold during 2011 was 117,378,139.




                                                          4
Theatrical performance of
Super 8



          2012

          In 2012 the ticket sales were the highest they have
          ever been as shown previously in the main table. The
          Hunger Games were the highest ranked film in 2012.
          This could be due the fact that the Hunger Games are
          also well known novels, giving the brand a wide
          audience. This could suggest why it is top ranked. The
          second ranked was Taken 2. This could be ranked
          highly as it is a sequeland has a large revenue stream.




                                                                5
There is no key theatrical distributor during 2012,
however they vary from Sony to Universal to 20th
Century fox. The total number of tickets sold was
191,097,437.




                                                      6

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Institutional research

  • 1. Institutional Research Thriller is a genre with lots of different films stemming from it. It is 5th on the top-grossing genres 1995-2012 on the website http://the-numbers.com As this table shows Comedy is the top grossing genre. They have released 1,751 movies; however there market gross of $25,580,901 is significantly lower than the thriller genre that is 5th in the top-grossing genres making 561 movies they have a average gross of $27,621,631. As the comedy genre has created 1,751 films this would suggest that they just create films all the time, which could not be of good quality. Where as the thriller films could have been made to a better quality suggesting the higher average gross. 1
  • 2. As this table shows thrillers where not a popular genre during 1995-1996 and 2003. However there was a steady rise of tickets sold from then on. In 2010 -2012 ticket sales where considerably rising in 2012 the tickets sold where at the highest they have ever been since 1995 nearly reaching 200,000,000. This suggests Thrillers are increasingly getting more popular. Also the market share was at its highest in 2012. 2010 In 2010 Inception was the highest rank of thriller, their theatrical distributor was Warner Bros and had a rating of PG-13. This does limit the audience, as A PG-13 rating is a sterner warning by the Rating Board to parents to determine whether their children under age 13 should view the motion picture, as some material might not be suited for them. The theatrical Performance for Inception 2
  • 3. The theatrical distributor Sony was present in 2010 with 7 films making an appearance. The total tickets sold over the year were 119,627,318, which wasan increase from the year before 128,663,125. 2011 3
  • 4. The film Super 8 was the highest rank in 2011, distributed by Paramount pictures. Again rated PG- 13. This rating seems to have a trend- many of the most successful films are rated PG-13. Again Sony is present in 2011 distributing 7 films. The total tickets sold during 2011 was 117,378,139. 4
  • 5. Theatrical performance of Super 8 2012 In 2012 the ticket sales were the highest they have ever been as shown previously in the main table. The Hunger Games were the highest ranked film in 2012. This could be due the fact that the Hunger Games are also well known novels, giving the brand a wide audience. This could suggest why it is top ranked. The second ranked was Taken 2. This could be ranked highly as it is a sequeland has a large revenue stream. 5
  • 6. There is no key theatrical distributor during 2012, however they vary from Sony to Universal to 20th Century fox. The total number of tickets sold was 191,097,437. 6