2. Evidence that Hurst Publishers (aka C. Hurst & Co) is
independent. Not to be confused with Hearst
Publications.
I wasn’t able to find any subsidiaries they own or any
examples of cross-media ownership.
7. Since Hurst is an independent company,
they don’t have any subsidiaries or
separate departments so they cannot use
synergy.
8. I couldn’t find any examples of synergy within the
Penguin Group as their only promotions for the
company are logos on the back of books. Also, they
are purely a publishing group so they cannot fully do
horizontal integration.
11. Similarities and Differences
• Joint ventures greatly benefit both independent companies and
conglomerates as the companies participating can share the
profit but also share the losses if the project doesn’t go well
• It is difficult for publishing companies to use synergy as a lot of
them just produce books and magazines
• However, Penguin - unlike Hurst - can use some synergy by
putting their logo on books that are published by their
subsidiaries, e.g. Puffin and Ladybird Books
• Hurst Publishers participate in more joint ventures as Penguin
Books are a subsidiary of Pearson and are well funded, whereas
Hurst don’t have a conglomerate to rely on for funding
