Commerce platform hybrid architecture
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This document discusses Onestop, an outsourced e-commerce company that provides full-service e-commerce solutions including shipping, warehousing, photography, customer service, online marketing, and software platforms to over 35 clients. Onestop has transitioned to using Orchard as their application platform to replace their legacy .NET forms platform. They discuss challenges of deployment, performance, caching, and running a multi-node, multi-data center architecture on Orchard.
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Commerce platform hybrid architecture
- 1. Commerce Bertrand Le Roy Benevolent Dictor, Co-Founder [nwazet Brett Morrison Co-Founder, Chief Innovation Officer Onestop Internet
- 2. Orchard Harvest Conference – Amsterdam 2013 Cart Checkout & Payment How hard can this be? Get going! Off you go! A harder problem than your manager thinks
- 3. Orchard Harvest Conference – Amsterdam 2013 Products: content items Description, Title Reviews: comments & votes Photos: galleries Static pages Search Related Items a CMS should help
- 4. Orchard Harvest Conference – Amsterdam 2013 Cart Checkout, Payment, Refunds Taxes Shipping Order Processing Inventory Rule-based Discounts and Promotions Bundles Reviews Related Products Faceted Search etc. no such thing as simple commerce
- 5. Orchard Harvest Conference – Amsterdam 2013 payment gateways are all crap
- 6. Orchard Harvest Conference – Amsterdam 2013 except for Stripe
- 7. Orchard Harvest Conference – Amsterdam 2013 integrated solutions are worse The vital info according to Amazon
- 8. Orchard Harvest Conference – Amsterdam 2013 shipping gateways are all crap
- 9. Orchard Harvest Conference – Amsterdam 2013 except for postmaster.io Free under 30 shipments / month $9.95 for 30-100 shipments a month $29.95 for 100-500 shipments a month $49.95 for 500-1000 shipments a month
- 10. Orchard Harvest Conference – Amsterdam 2013 and easypost 5¢ per shipment https://www.geteasypost.com/
- 11. Orchard Harvest Conference – Amsterdam 2013 e-commerce sample available modules
- 12. Orchard Harvest Conference – Amsterdam 2013 Buy from Amazon available modules
- 13. Orchard Harvest Conference – Amsterdam 2013 Amazon Checkout available modules
- 14. Orchard Harvest Conference – Amsterdam 2013 available modules Documentation PayPal-enabled theme
- 15. Orchard Harvest Conference – Amsterdam 2013 [nwazet commerce Fork it on BitBucket available modules
- 16. Orchard Harvest Conference – Amsterdam 2013 DEMO [nwazet
- 17. Onestop - Outsourced E-Commerce
- 18. Orchard Harvest Conference – Amsterdam 2013 • Started in 2003 – 2 guys literally in a garage • First year, $2M revenue • 10 years later, 200 employees, 4 offices worldwide, 100,000 sq ft Headquarters in Southern California • 35+ Clients • Full Service e-commerce: Shipping, Warehousing, Photography, Customer Service, On-Line Marketing, Software Platform Onestop History
- 19. Orchard Harvest Conference – Amsterdam 2013 Onestop Clients
- 20. Onestop e-commerce goals • On-Board Customers Faster • Provide a self-service portal (dashboard) for commonly updated elements • Build an extensible and maintainable codebase • Provide a consistent user experience cross- browser and cross-device (tablet/mobile) • Fault-tolerant multi-node, multi-data center deployment
- 21. Orchard Harvest Conference – Amsterdam 2013 Replace .NET Forms Platform with modern architecture Looking for a CMS Framework based on MVC Needed an extensible application platform, not just a CMS Love C# Decided on Orchard
- 22. Onestop DEMO – johnvarvatos.com
- 23. Orchard Harvest Conference – Amsterdam 2013 • Fork of 1.6 from Codeplex, we patch our repo only for critical bug & security updates • We fork all modules we use • Custom recipe for provisioning • Move to 1.7 shortly in our internal 1.x branch • Usually prop at night, draining load balancers • Combination of BitBucket, Bamboo, MSDeploy transforms, Virtual directories for ~/Media, Robocopy • * Opportunity for Orchard Community to make some improvements in this area. Deployment - Live, production, always on clients
- 24. Onestop 2 Techniques for Phased Approach Not possible to rewrite entire codebase on new technologies quick enough Off-Line Metaphor: Tearing down a house vs. remodeling – BOTH are a lot of work 2-LEVEL HYBRID APPROACH 1. API Connection to legacy (JSON, highly cached) 2. Virtual Directories
- 25. Onestop CMS Hybrid Architecture
- 26. Onestop - Connecting to legacy platform
- 27. Onestop - Virtual Directories
- 28. Onestop - Why Hybrid? BECAUSE THIS SCREEN IS COMPLICATED!
- 29. Onestop - Rewrite Rules Rewrite rules let us cleverly and seamlessly load the Onestop Classic platform /checkout Rewrites to: /spyo/store/os/checkout.aspx
- 30. Orchard Harvest Conference – Amsterdam 2013 • Sub 100ms page load times when loaded from the “edge” • Challenging to build pages that are dynamic and fully output-cacheable Performance Levels
- 31. Orchard Harvest Conference – Amsterdam 2013 • Caching – many, many layers of cache “Cache” is the 3rd most used word used in our offices after “Coffee” and “Frenchman”. – Output Cache – Contrib.Cache, Contrib.Cache.Memcached – Data Cache – Orchard.Caching, Orchard.Caching.Memcached – NHibernate over Memcached – CDN (Akamai) – Cache Headers • Log4net cross nodes • Instance variables within App Pool • UGC – Media Folder, DFS • * Opportunity for Orchard Community to make some improvements in this area. Multi-Node Challenges
- 32. Orchard Harvest Conference – Amsterdam 2013 Caching & Classic Topology CMS Application CMS Database Store Database Internet Firewall 12 Web Server NodesCDN Classic 4 API Server Nodes 4 Cache Server Nodes .NET Runtime Cache Is Item in Cache? Yes Load Balancer CMS Routing And Rendering Engine Modules No Get it 50ms – 500ms NHibernate .NET Runtime Cache API Request / Response Insert into Cache
- 33. Orchard Harvest Conference – Amsterdam 2013 • Database 2-way Replication across physical data centers– Needs a re-work • Memcached nodes per data center Multi-Data Center Challenges
- 34. Orchard Harvest Conference – Amsterdam 2013 • 24+ Custom Modules • 55+ Custom Features • Team of 6 Dedicated Engineers & Growing • Betting our company future for the next generation of clients on Orchard as an application platform • 4 Sites live now, 8 by end of 2013 • 25+ Sites live by end of 2014 Embracing Orchard
- 35. Orchard Harvest Conference – Amsterdam 2013 • Ylan posted a job description. Go find him! • Work by the beach (picture taken in February :)! We’re hiring
- 36. Orchard Harvest Conference – Amsterdam 2013 • Very interested in discussing some of Onestop’s challenges with others in the community with similar requirements • Questions??? Q & A
Editor's Notes
- The API are overly complicated, taking all possible cases and exposing them. There was a business opportunity for a really integrated platform that internalizes the complexities and offers a no-fuss checkout button, which has been taken on by Stripe and a few others.
- Stripe is simple, developer-friendly, and doesn’t do too much or too little.
- This is just the first screen, the "vital Info". There are 5 other tabs, including a "More Details". Vital info includes "minimum throw distance". I have no idea what that is, but it's vital. By choosing one of those, you are committing to making all of your sales with that partner. It may be a good idea in some cases. Openbeam for example lets them do all their procurement.
- This is only the domestic API for USPS.
- Unfortunately, all that is for/from the US.