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BericaFaye portfolio BericaFaye portfolio Document Transcript

  • [Insert Date]Faye Berica Robinson Event & Marketing Professional
  • Table Of ContentsTable of Contents…………….…………………………………………………………………….2Introduction………………………………………………………………………………………...3Resume’…………………………………………………………………………………………….4-5Examples of Work Experience………………………………………………………………..6 Sole Plus Case Study………………………………………………………………………...7-8 Freedom School Partners experience………………………………………………....…9 AMarketing/PR…………………………………………………………………………………....1o Sole Plus’ “SOLEcial Activism” and Art|Sole|Life Tour……………………...…11-12 Donec Vitae Sem Dusk till Dawn “Art+Sole+Life, Cupcakes and Champagne…… ………………13 The Clog: News and Culture Flowing Daily…………………………………….……14Recommendations and References…..…………………………………………………….15 Recommendation from Hillary Ryan Dye……………………………………………16 A. Proin tristique. Recommendation from Brian Keith Miller………………………………………...…17 B List of References………………………………………………………………………..….….18 B. Curabitur. C. Praesent ante. C 2
  • Greetings,My name is Berica Robinson and I currently reside in Charlotte, North Carolina, where I’m pursuing my dreamof planning and coordinating events. My passion is:‘Making visions realized’ become ‘visions actualized’I was introduced to event planning in high school, where I planned, implemented, and raised over $1000 for theMarch of Dimes. My love for event planning was heightened when I enrolled in an event management course atClemson University. After taking that course I became very active and held various positions in campusorganizations. During my tenure at Clemson University I was the Special Events Director for CLEMSONLiVE(the student-led organization that brings entertainment to campus), Social and Fundraising Chair for DeltaSigma Theta Sorority, Inc., Treasurer of the Women’s Leadership Committee, and an active member of manyother organizations.Since relocating to Charlotte, I’ve been afforded many opportunities to not only plan and implement events, butalso to market the events. As the Graduate Assistant for the Office of Women’s Programs at the University ofNorth Carolina at Charlotte I assisted in creating, planning and implementing programs and events on campus Athat raised awareness to women’s issues ranging from women empowerment to domestic violence. My tasksalso included planning conferences, round-table events, ‘Lunch & Learns’, informational programs andinteracting with students, vendors, and panelists. I also utilized marketing techniques such as mass emails, Donec Vitae Semmedia releases, e-newsletters, while also capitalizing on my social media skills by using Facebook and twitter.Last summer I was afforded the opportunity to serve as the Development Intern with Freedom School Partners,Inc. located in Charlotte, North Carolina. In this position I was responsible for event planning, marketing,communications, PR, creating and cultivating relationships through various facets of communication, socialmedia management, and database management. I played an integral role in implementing Freedom SchoolPartners’ annual Carolinas Jubilee fundraiser. My biggest accomplishment in this role was initiating, cultivatingand managing Freedom School Partners partnership with Sole Plus. This partnership resulted in over 200 localchildren receiving new Converse® for Christmas. A. Proin tristique.My ultimate goal is to become an Event Manger for an organization that has a people centric culture, and isdedicated to leaving a positive impact on its local community. B B. Curabitur. C 3
  • PROFESSIONAL RESUME F aye B erica R obinson 8547 Frog Hopper Lane ~ Charlotte, NC 28213 ~ 803-556-0334 ~ fayebrobinson@gmail.com Core Competencies Event Coordination Budget Management Volunteer management Social Media management Marketing Relationship Cultivation Related ExperienceSole Plus, Inc, Freelance Event Planner 09/2011-12/2011Charlotte, North Carolina • Successfully initiated, planned and executed Sole Pluss Art|Sole|Life Tour Charlotte, held at McColl Center for Visual Art, with over 300 community patrons. • Developed and planned event layouts, schedules, and run of show. • Leveraged community connections to stay below budget. • Initiated and cultivated event partnerships and sponsorships. • Increased credibility and client awareness by developing marketing presentations/proposals, public relations campaigns, articles and press releases. • Worked closely with the Executive Director to identify new partnership and sponsorship opportunities and routinely participated in the solicitation process. • Managed project and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines. • Created and executed marketing/PR campaign, including press releases, blog articles, social media messages and mass emails.Freedom School Partners, Development and Special Event Intern 06/2011-09/2011Freedom School Partners, Inc, Charlotte, North Carolina • Supported Director of Development in daily operations. • Assisted in the planning and execution of annual luncheon, raising over $75,000 and enhancing community recognition. • Worked closely with Nascar Hall of Fame personnel to coordinate and arrange seating charts, event décor and layout for annual luncheon. • Tracked, managed and stayed under budget for event décor. • Designed and executed branding plan to rename and re-brand Freedom School Partners monthly e- newsletter, resulting in increased organization exposure. • Worked closely with all departments to develop plans that aligned with the organizations strategic business plans and branding. • Managed and monitored various databases, such as Raisers Edge, Vertical Response, and Microsoft Excel. • Defined industry segments and identified partnership opportunities on the state and national level. • Researched, analyzed and compiled trend reports, conducted presentations, and effectively made knowledgeable recommendations to superiors. • Trained and managed volunteers and peers for events and programs. • Successfully initiated and implemented new partnerships with community based organizations. • Initiated “SOLEcial Activism” workshops in partnership with Sole Plus, which resulted in free Christmas gifts for over 200 underprivileged youth.Office of Women’s Programs, Graduate Assistant 01/2010- 06/2011University of North Carolina-Charlotte, Charlotte, North Carolina • Supported the Assistant Director of Womens Programs day-to-day operations. • Increased annual events and programs by 75%. • Served as Volunteer Coordinator for all programming and events. • Assisted in making travel arrangements, setting up conference calls, and other administrative duties. • Assisted in creating and managing all marketing and public relations efforts. 4
  • PROFESSIONAL RESUME (CONTINUED) F aye B erica R obinson 8547 Frog Hopper Lane ~ Charlotte, NC 28213 ~ 803-556-0334 ~ fayebrobinson@gmail.com • Responsible for all aspects of event technology, including audiovisual, portable sound equipment, and laptop technology, among other • Effectively raised $10,000 in sponsorship dollars for the Office of Womens Programs, through research and effective networking and community involvement activities. • Collected over 400 cell phones and accessories for Verizon Wirelesss HopeLine Foundation. • Developed rewards programs to encourage campus engagement and volunteerism. • Pinpointed potential problems, and worked proactively to eliminate issues before events. • Served as point of contact for all programs and events. • Tracked events and used results to make informed decisions on future events and programs • Managed team of three, responsible for on-going event coordination and marketing. • Assigned tasks to associates, staffed projects, tracked progress and updated all necessary parties.CLEMSONLiVE, Special Events Director 12/2007-12/2008Clemson University, Clemson, South Carolina • 2008 Director of the Year. • Developed, balanced and managed an annual budget of $28,000. • Oversaw logistics of events with travel and hotel arrangement of artists, hospitality, and itineraries. Leadership ExperienceThe Park Ministries, Young Adults Volunteer 08/2011-PresentUniversity Park Baptist Church, Charlotte, North Carolina • Created Event and PR plan for Café Soul Event. • Developed and distributed marketing materials for events. • Assists in guest registration, events set up and break down.Delta Sigma Theta Sorority, Inc. (Omicron Phi Chapter) PPD Chair 05/2007- 02/2009Clemson University, Clemson, South Carolina • Created and implemented social and charitable programs and events for the chapter such as semi-formals, senior dinners, anniversaries, date auctions • Worked closely with Graphic Designs Director over the creation and distribution of promotional tools for the publicWomen’s Leadership Committee, Treasurer 10/2007- 05/2008Clemson University, Clemson, South Carolina • Planned and executed Clemson University’s inaugural Women’s Leadership Conference with over 120 participants. • Developed and managed and analyzed $20,000 budget. • Computed, recorded, and proofread data, records and reports. EducationMasters of Public Administration, University of North Carolina at Charlotte 01/2010-05/2011Concentration: Nonprofit ManagementNo degree obtainedCharlotte, North CarolinaBachelor of Science in Parks, Recreation and Tourism Management, Clemson University 05/2009Concentration: Sports ManagementClemson, South CarolinaMinor: Business Administration Computer SkillsProficient in Microsoft Office programs, Microsoft Outlook, Constant Contact, Word Press, Vertical Response, and Raiser’sEdge. 5
  • Work Experience 6
  • Case Study: Sole Plus’s “SOLEcial Activism” and Art|Sole|Life TourWhen Sole Plus (nonprofitdedicated to inspiring youththrough art, located in Atlanta,GA) decided to collaborate withFreedom School Partners ( aCharlotte nonprofit dedicated toserving at risk youth and familiesliving in poverty) to implementits “SOLEcial Activism”workshop, their goal was toimpact the lives of Charlottechildren, while also creating alasting impression on theCharlotte community.Through media grass rootsefforts, in-kind donations andsponsorships, we were able tomake both events extremelysuccessful.The Results: • Partnering with McColl Center for Visual Arts afforded Sole Plus and Freedom School Partners to work with 30 local artists to aid over 70 children in designing their own Converse® shoes. • Gifted over 200 pairs of shoes to children. • Collaborations with Converse®, Cheap Joes and McColl Center for Visual Arts • Grass root marketing efforts resulted in over 350 community patrons attending Art|Sole|Life, popular Charlotte blog features, online magazine features, etc. • Sole Plus and Freedom School Partners’ were introduced to new demographics, media outlets, and patrons. 7
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  • Freedom School Partners’ Annual Carolina’s JubileeFreedom School Partners is dedicated to serving at-risk students and families living in poverty in Charlotte,N.C. Our mission is to engage, educate and empower children to succeed in school and in life through quality,year-round educational enrichment programs. We work with community partners offering afterschool andsummer Children Defense Funds Freedom Schools® programs to improve academic achievement, reducedropout rates, and inspire the love of reading.As the Development Intern for Freedom School Partners, Inc., I was responsible for event planning,marketing, communications, PR, creating and cultivating relationships through various faucets ofcommunication, social media management, and database management. I played an integral role inimplementing Freedom School Partners’ annual Carolinas Jubilee fundraiser. My duties included assistingin planning and coordinating an event with over 2,000 patrons; including, but not limited to, guestregistration and management, seating arrangements for community leaders, volunteer management, eventdécor and signage, and event correspondence. 9
  • Marketing/ PR 10
  • Contact: Berica Robinson 803-556-0334 fayebrobinson@gmail.com For Immediate Release Sole Plus’ “SOLEcial Activism” and Art|Sole|Life Tour leaves its footprint on CharlotteCHARLOTTE, N.C. (December 12, 2011)-- Atlanta based nonprofit Sole Plus, hosted over 350 people at McColl Centerfor Visual Arts, Friday December 9th, 2011. A wide variety of the community came out to support the event and learnmore about Sole Plus’s initiatives and collaboration with Freedom School Partners. Sole Plus, Inc, conducted its weeklong, “SOLEcial Activism” workshop at Seigle Point Afterschool Center, incollaboration with Freedom School Partners, from December 7-9th, 2011.This weeklong art workshop introduced 100 afterschool students to the importance of using art as an emotional outlet.The students, with assistance from 30 Charlotte artists, created and designed their own custom made sneakers donated byConverse, often referred to as “Chucks”.Sole Plus, in collaboration with McColl Center for Visual Arts, celebrated the successful workshop by hosting over 350community patrons at its Art|Sole|Life exhibition on Friday, December 9, 2011. The event showcased the works of thelocal artists who volunteered with SOLEcial Activism. Brian Miller (Founder and Executive Director of Sole Plus)presented Mary Nell McPherson (Executive Director of Freedom School Partners, Inc.) with a custom made pair ofFreedom School Partners Chuck Taylors.“The support we’ve received from the Charlotte community has been overwhelming and greatly appreciated, andArt|Sole|Life will definitely be back!” stated Brian Keith Miller, founder of Sole Plus.Sole Plus’s Art|Sole|Life’s next tour stop will be held in Soho, NY. For more information please visit www.soleplus.orgAbout Sole Plus:The Sole Plus initiative began in September of 2009, and has allowed hundreds of young people to use their artistic talentsto connect with those in need. Sole Plus is a 501 - c3, non-profit organization that was founded on the quote by PabloPicasso, “Art washes away from the [sole] the dust of everyday life.” The SOLES of our shoes collect dust and dirt fromplaces traveled in the same way that our SOULS collect dust through life’s trials. The Sole Plus design workshopsmetaphorically wash the dust and dirt from the SOULS of our young artists by providing them with an avenue ofexpression. Sole Plus literally washes away the dust and dirt from the SOLES of our shoe recipients by providing aneeded pair of shoes to replace old ones. For more information about Sole Plus visit www.soleplus.org.About Freedom School Partners:Freedom School Partners is dedicated to serving at-risk students and families living in poverty in Charlotte, N.C. Ourmission is to engage, educate and empower children to succeed in school and in life through quality, year-roundeducational enrichment programs. We work with community partners offering afterschool and summer Children DefenseFunds Freedom Schools® programs to improve academic achievement, reduce dropout rates, and inspire the love ofreading.For more information visit www.freedomschoolpartners.org. 11
  • About McColl Center for Visual Art:McColl Center for Visual Art is an artists’ residency program and gallery dedicated to promoting contemporary art andsupporting artists regionally, nationally, and internationally. The Center’s goal is to present art and artists in a way that engagesand enriches the public while revealing the creative process through open studios, outreaches, community projects, andeducational programs. The gallery is free and open to the public, Thursday and Friday, 2-7 PM and Saturday from 11AM to6PM. McColl Center for Visual Art is supported, in part, with a Basic Operating Grant from the Arts and Science Council aswell as the North Carolina Arts Council with funding from the state of North Carolina and the National Endowment for theArts, which believes that a great nation deserves great art and the generosity of corporate and individual donors. Foradditional information on McColl Center for Visual Art, visit mccollcenter.org. ### 12
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  • Recommendations & References 15
  • April 11, 2012Re: Recommendation for Faye Berica RobinsonTo Whom It May Concern:This letter is my personal recommendation for Faye Berica Robinson. I have been serving as Ms. Robinsonsimmediate supervisor for the past several months. I found her to be consistently pleasant, tackling all assignmentswith dedication and a smile.Besides being a joy to work with, Ms. Robinson is a take-charge person who is able to present creative ideas andcommunicate the benefits. She has successfully executed several multifaceted marketing plans for our organizationthat have resulted in increased revenue. During her short tenure, Ms. Robinson was able to develop strong workingrelationships while maintaining a professional demeanor amidst many hectic circumstances.Though she was an asset to our fundraising efforts, Ms. Robinson was also extraordinarily helpful in other areas ofthe company. In addition to effective event planning and coordination, Ms. Robinson produced reports, manageddatabase systems and social media systems, all while developing processes and procedures so new systems could bemanaged effectively.I highly recommend Ms. Robinson for employment. She is a team player and would make a great asset to anyorganization.Sincerely,Hillary Ryan DyeDirector of DevelopmentFreedom School Partners 16
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  • R eferences Faye Berica Robinson 8547 Frog Hopper Lane Charlotte, NC 28213 803-556-0334 fayebrobinson@gmail.com Mrs. Hillary Ryan Dye- Former Supervisor Director of Development Freedom School Partners, Inc. PO BOX 37363 Charlotte, NC 28237 704-371-4922 Hillary@freedomschoolpartners.org Mrs. Beth N. Fischer, J.D., CFRE- Former Professor Director of Principal Gifts University of North Carolina at Charlotte 9201 University Blvd. Charlotte, NC 28223 704-687-7677 beth.fischer@uncc.edu Ms. Lorraine Acker- Former SupervisorAssistant Director of Minority Student Support and Women’s Programs University of North Carolina at Charlotte 9201 University Blvd. Charlotte, NC 28223 704-687-2541 ldacker@uncc.edu Mr. Brian Keith Miller- Former Client Founder and Executive Director Sole Plus, Inc. 585 McWilliams Road Ste. 1604 Atlanta, GA 30315 678-271-7061 bkm@soleplus.org 18