South Lake Chamber Orientation April 2012

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Chamber membership builds your business and our community!

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South Lake Chamber Orientation April 2012

  1. 1. Welcome Chamber Members! Chamber Orientation & Refresher Luncheon l April 11, 2012l Make your business THRIVE Help your community PROSPER
  2. 2. THANK YOU to our SPONSOR & PROVIDERS! Main Sponsor: Food provided by: Our venue: www.southlakechamber-fl.com
  3. 3. What is a Chamber of Commerce ? A self-funded membership organization of businesses and othercommunity oriented entities and individuals  overall goal is to further the business interests of the community  Board of Directors sets policy  Board hires a President plus appropriate staff to run the operations History  First chambers of commerce were founded in 1599 in Europe  First chamber in the US was established in 1768 in New York City www.southlakechamber-fl.com
  4. 4. Chamber – an integral part of the Community Connect local schools Connect Connect local local civic gov’t groups Connect Connect area local visitors business Connect local residents www.southlakechamber-fl.com
  5. 5.  Our Mission - “To create and maintain an environment where business and community will prosper” Values Statement - the Chamber is committed to: v Membership v Relationships v Integrity v Respect v Results Vision - To be recognized in South Lake County as the hub of pro business and community influence characterized by:  An engaged and informed membership  A focus on producing beneficial results that strengthen the community- building process  The nurturing of a diverse and vibrant regional economy www.southlakechamber-fl.com
  6. 6. South Lake Chamber of Commerce: A Membership Organization MEMBERS = THE CHAMBER YOU are the ChamberThe South Lake Chamber has 700+ members  YOU are a voting Member  YOU have a voice in the organization  YOU are an integral part of the organization  YOUR input & participation makes the organization successful  Membership dues – why the organization exists  Dues fund all the operations of the organization  Dues are an investment in your business & in your community www.southlakechamber-fl.com
  7. 7. Chamber MembershipBuilds your Business Builds our Community• Promotes your business • Promotes the Community• Networks your business • Recognize outstanding citizens• Keeps you informed • Community events/outreach• Connects you w/other • Connects you with residents/visitorsbusiness owners • Connects you with government www.southlakechamber-fl.com
  8. 8. Direct Benefits of Membership Listing on South Lake Chamber Website (10,000 hits/month) Listing in the South Lake Community Profile & Business Guide Business referrals provided by Chamber office(phone calls, walk-ins) Business card/brochure display in Chamber lobby Opportunity for display ads in newsletter, e-newsletter, website Numerous promotional sponsorship opportunities $100 Advertising credit with the South Lake Press newspaper Ability to network your business at the numerous Chamberevents www.southlakechamber-fl.com
  9. 9. Chamber Organizational Objectives#1: Business Building - Assist members to build their businesses#2: Create/Maintain a strong local economy#3: Promote and Connect the South Lake Community#4: Advocate for business – be a VOICE in the South Lake Community www.southlakechamber-fl.com
  10. 10. Objective 1– Business Building Creating environments to BUILD your BUSINESS1. Networking environment --- all Chamber Events ! • Building relationships = Building YOUR business “A wise man knows everything. A rich man knows everybody” • Create Connections with residents & fellow business owners • Encourage Collaboration – working together/strategic partnering2. Knowledge environment: • Increasing your business smarts • Best practices – learning opportunities (Lunch and Learns) • Increasing your awareness of the business landscape  What knowledge is important to your customers???3. Community environment: • Opportunities to reach out and build your „relationship‟ with the public eg. Teacher‟s Appreciation Breakfast www.southlakechamber-fl.com
  11. 11. Objective – Business Building…EVENTS “PRESENCE is always POWER” Monthly Chamber Breakfasts Monthly Business-After-Hours (member sponsored social) Monthly “First Friday Chamber Connection” Chairman‟s Gala, “Taste of South Lake”, Golf Outing, “Hob Nob” Participating in the various Chamber Committees Affiliated 3 business networking groups that meet regularlyFirst Friday Chamber Connections Monthly Business-After-Hours Monthly Chamber Breakfasts www.southlakechamber-fl.com
  12. 12. Objective 2– Creating a strong local economy Coordinate the business community to WORK TOGETHER! “A rising tide floats all boats…” Synergy: “the whole is greater than the sum of the individual parts” Promotion of chamber members within the community Ribbon cuttings / local press / local business expos / events www.southlakechamber-fl.com
  13. 13. Objective– Creating a strong local economy Connecting local businesses with local residents Local businesses also employ local residents! “It Pays to Shop South Lake” initiative creating awareness among residents of importance of where you spend your money (where do you buy your gas?) Word of mouth/banners/television/etc. www.southlakechamber-fl.com
  14. 14. Objective 3– Promoting & Connecting the Community Many community events coordinated, promoted, and broadcasted through the Chamber v Light up Clermont / Groveland 4th of July/ Pig-on-the-Pond/ Cinco de Mayo Celebration/ Montverde Day Festival /Taste of South Lake 2011 Chambers act as the focal point – tying together the community: v Businesses v Educational Institutions (UCF, LSCC) v Local Government Figures v Civic Organizations v Charitable Organizations v Individual Residents www.southlakechamber-fl.com
  15. 15. Objective 4 – act as a unified VOICE for business (Public Policy) Chambers serve as the unified voice of the business community v South Lake Chamber of Commerce (700+ members) v Other Lake County Chambers: Leesburg, Tavares, Mt. Dora, Lady Lake, Eustis, East Lake, Umatilla v Lake County Chamber Alliance – 8 chambers (3500 members) What other organization is looking out for YOU and YOUR INTERESTS as a business owner????  South Lake Chamber is the “squeaky wheel” for South Lake area – making local government aware of the specific needs of our area Examples: v widening of Rt. 27…$41M out of $45M earmarked to South Lake area v Vote NO on Amendment 4 v Political boundaries redistricting v South Lake Business Incubator initiative www.southlakechamber-fl.com
  16. 16. The Chamber Board of Directors www.southlakechamber-fl.com
  17. 17. The Chamber Board of Directors
  18. 18. Chamber Committees Ambassador Committee – “friend raisers” for members & community Chair: Chris Schramm, AVP Hancock Bank Member Services Committee – provide the members what they want/need Co-Chairs: Larry King, ZMAX Radio Linda Smith, New Beginnings Education Committee – connect with our South Lake Schools Chair: Robin Revis-Pike, Montverde Academy Community Relations Committee – connect with the South Lake community Chair: Lucy Hage, Goin’ Postal Public Policy Committee – provides representation for the membership on government issues impacting business Chair: Robert Thompson, TW Squared Economic Development Committee – provides guidance & direction to Chamber, County, local gov‟t officials, CFL regarding issues vital to expanding the local economy Chair: Curt Binney, Sines, Blakeslee, Madyda, CPAs www.southlakechamber-fl.com
  19. 19. Chamber Committees Sports & Tourism Committee – formed to better coordinate, promote, and capitalize on the many sports & fitness activities that happen in South Lake for the betterment of the entire community Chair: Gary Tolley, ADvantageous Media Partners Young Professionals Group – to cultivate young professionals in South Lake to become leaders in business and community Chair: Patrick Carey, Oasis Outsourcing www.southlakechamber-fl.com
  20. 20. Chamber Membership ExpectationsThe Chamber IS:  a centralized organization representing business interests Eg…if the SLCC closed it‟s doors tomorrow, another „Chamber‟ would form within…2 months or less?  an ideal organization where you can further your business via networking, creating strategic alliances, sharing ideas, and collaborating  a very important ingredient in your recipe towards business successThe Chamber IS NOT:  a “Silver Bullet” – customers are not created out of thin air, and your phone does not magically start to ring! Business basics, effort, luck, smarts are all still needed to succeed! www.southlakechamber-fl.com
  21. 21. Membership reflecting on YOUR BUSINESS: Chamber Membership: Establishes credibility for your business Demonstrates to your customers commitment to your business Demonstrates to the public your commitment to the community Shows your business‟ willingness to be a part of a larger picture – you are a team player who contributes to the whole Affords you many opportunities to involve yourself in and promote your business to the community www.southlakechamber-fl.com
  22. 22. The Big Picture Summary * Fighting for Business NOW in South Lake * - Improving local business practices - Promoting local businesses to the residents/visitors - Connecting the entire business community * Fighting for the FUTURE of Business in South Lake * - Gathering the Leaders in the Business Community - Developing a UNIFIED VOICE for the Business Community - Public Policy/Economic Development - Young Professionals * Fighting for ALL of the South Lake Community * - Community Outreach & Connection - Community Relations (GEM of the Hills/Citizen of the Year) - Education Committee (Teachers Appreciation Breakfast) - Quality of Life for South Lake
  23. 23. Transformational vs. Transactional Transactional member v What‟s my ROI for membership? v What‟s in it for ME? Transformational member v How can I help to build up the entire South Lake Community? v How can I be a part of the solution? What type of member will YOU be? www.southlakechamber-fl.com
  24. 24. The Chamber Staff Ray San Fratello President South Lake Chamber of Commerce 352-394-4191 rays@southlakechamber-fl.comRay Villegas Christie BobbittDirector of Membership Communications CoordinatorSouth Lake Chamber of Commerce South Lake Chamber of Commercerayv@southlakechamber-fl.com christieb@southlakechamber-fl.comLucy Hage Janice HullBookkeeper (contracted) Front Desk/ReceptionistSouth Lake Chamber of Commerce South Lake Chamber of Commerceoffice@southlakechamber-fl.com receptionist@southlakechamber-fl.com www.southlakechamber-fl.com
  25. 25. 2012 Community Trustees www.southlakechamber-fl.com
  26. 26. Date RangeYour Company Info Referral Type abbreviations
  27. 27. Experts recommendChamber Membership! www.southlakechamber-fl.com

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