The 4A's, an association representing advertising agencies in the US, renovated their 23,000 square foot space located at 1065 Avenue of the Americas in New York City. Their previous space was dark and fragmented, so the new design aimed to be very open and collaborative. The renovated space features an open-plan layout with bold colors and updated materials combined with antique accents, creating an eclectic atmosphere. It includes a beautiful terrace for hosting events. Over a third of the floor serves as gathering space, and there are multiple conference rooms to provide flexibility for employees to engage in the space.

1. 4A's
Fast facts for 4A's Case Study
Project Size: 23,000 Square Feet
Product Line: Herman Miller, Vitra,
Restoration Hardware and Emeco
Architect:TPG Architecture
BENH6ROFFICE INTERIORS
INTEGRITY• LOYALTY• QUALITY• RESPECT• RESPONSIBILITY
The Challenge
Dark, fragmented working environment
4A's, American Association of Advertising Agencies, is the
national trade association which represents advertising
agencies in the U.S. Their new space at 1065 Avenue of the
Americas was designed to be very open and collaborative,
and to align with their member agency spaces. This design
was a drastic change from the dark, fragmented
configuration of their previous space.
The Solution
Collaborative, open-plan space with bold accents
The new space, in a Midtown tower, is a bright and inviting
open-plan layout with orange, red and green accents that
scream modernism and efficiency. Bold and updated
materials were combined with carefully selected antiques
to create an eclectic atmosphere. Also included in the plan
is a beautiful terrace where 4A's hosts industry events. The
open reception area is a welcoming entry point, beyond
which, a third of the floor serves as gathering space. With
mutiple conference and meeting rooms, and an open-plan
office space, 4A's employees have the flexibility to engage
in their space. Even the CEO utilizes a workstation!
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