The document provides information about a logo for Oaktree International School, including: - The logo depicts cartoon people of various races and activities in a circular formation around the school's name. - It uses two color spectrums and simple shapes to represent the school's diverse student body and focus on creativity. - While intended to attract students by portraying a bright learning environment, the logo may oversimplify the school's reality and student experience.

1. By Begimai Sataeva
JMC 111
visual communication
Professor Jyldyz Kuvatova

2. Content

General photo
Movie Poster
Logo
Reality Show Screenshot
Caricature
Graffiti
Info graphic
Web Page Design

3. General Photo

5. There is variety of colors in this picture; mostly colors are
warm. On the background grey misty sky, mountains covered with
different shades of green color, plain is light brown. Men are dressed in
white long dresses. There are two meanings: white it is usual clothes
color of desert and hot lands inhabitants, because it reflects light of sun;
another meaning is that man plays more important role in Arabian
community, that’s why men often dressed in white. Black jackets indicate
that men are not rich, because Arabian people try to wear only national
clothes. Girls dressed in black shawls, one girl dressed in pink, another in
green. Usually girls dressed in black, bright colors of clothes say that
there is special event in their lives. Black color says that women are the
shadows of the men.
Shapes of photo make mountains. There are several levels of
mountains. Triangle stones complete triangle forms of mountains, which
lies on the side of plain. Arms of girls are crossed, they hold hands in a
triangle forms. It means that they want to close emotions and her selves.
The depth and the role of depth plays important role in
composition of tis photo. There are three levels of depth in this picture.
First level is foreground couple; next level is background couple, after
there are several levels of mountains. Viewers can only guess what can
be situated after mountains. The photo has strong depth in physical
perception as well as in mental perception.
• Movement. Viewer’s eyes are move from right to left. Foreground
couple is closer to viewer; background couple stays left toward the first
couple. Then an eye goes to the mountains. Mostly movement of this
picture makes literate composition.

6. 4. Type and purpose of image.
5. Stereotypes.
6. Historical perspective.
Photo made by
Stephanie Sinclair. The The photo confirms
photo is documentary. stereotypes that
The photographer made countries like Yemen are
series of documentary backward country. It is Since ancient times in
photo about girl’s early reflected in every detail Muslim countries
marriage to show sharp of this photo. practice early
social problems of marriages. It is hard
First of all it is early
developing countries. In to indicate timeline of
marriages. They have
fact it is pedophilia, but this photo. People
such principles: the
it is usual case. dressed in traditional
younger wife, the better
way as hundred years
status of family,
before. Quality of the
permissiveness and cult
photo, technical
of men, denigration of
perspective,
women. The can marry
documentary type of
whenever and
the photo and jackets
whomever they want.
say that photo is
Secondly, close contemporary
traditional clothing enough.
symbolizes closed
society, closed thinking.
Associations are with
obedience and
forbiddance.
Thirdly, nature of the
photo indicates
economical situation,
people of the Third
World. There is no
modern buildings and
houses, no
infrastructure.
Mountains, mosque and
some poor houses
surround people.

7. When I first saw
Photographer
this photo I didn’t
repelled from
know that it is
utilitarianism
wedding of adult
beliefs. For the first
men and little girls.
sight it is general
Firstly it seemed like
photo of people in
elder brother and
countryside. It is
sister or uncle and
doesn’t harm
nephew. Anyway
anyone. But when
Photo was when I saw this
viewer understands
captured on photo I disliked it;
that there is
professional digital there is bearded
marriages photo
mirror photo guy, looks like
acquires ethical
camera; there is no terrorist. During
issues. The photo
doubt that it is deeper analyzing
can injure culture of
wide-angle lens. and reading context
Arabian people,
Light is natural. I understood that
because it could be
The photographer there are marriages
old tradition, which
was well equipped, between man and
they don’t want to
every detail is clear. girl. After analysis I
change, secondly
It seems that have aversion to
the photo can injure
photographer took this photo, because
females, because
picture from a it is pedophilia.
we can see that
distance and used Immediately
males have more
zoom. imaged little sisters
rights, they can do
in these girl’s
whatever they
places. Men’s
want, for example
appearance is
marriage with 6
repulsive. Their
years old girl. The
sights seemed
photo can also
empty and stupid.
injure little girls or
Their lives don’t
parents of that girl
prevent optimistic
who suffered from
future.
such kind
marriages.

8. 10. Theoretical Perspective.
Gestalt principle of perception
divided shot into 2 parts. First of all
eye focus on one couple, then on
another couple. Mind takes
separate images and then transfer
it into one picture. There is also
constructivism theory, viewer scans
image placement, size, type and
etc., without feelings. After goes
last theory – cognitive. We accept
information obtained by the
senses. Particular I feel aversion
11. Cultural Perspective.
Cultural signs of Muslim country are
obvious. Clothes of people, mosque,
mountains, lack of infrastructure ,
mountains. Strange couple of men
and children. All of these indexical
signs say that country as well as a
culture are not developed yet.
Situation is deplorable.
12. Critical Perspective. Without the
context and right composition it is
not understandable that couples in
marriage. If they would stay in line,
the image would lost the deep
meaning. Even when composition is
perfect it seems to me that they look
like relatives. I can’t accept such
terrible reality.

9. Reflection Essay
The photo is a part of the whole project: “Too young to Wed: The secret
World of Child Brides” Photographer is Stephanie Sinclair took the first
prize in prestigious World Press Contest. She did great job, she showed such
terrible traditions. Of course it is shocked, but European and American people
were no so amazed. I think after tragedy on 11 September they can expect
everything from the East, I mean terrorism, terrible traditions, strange for the
West people religion. The composition and quality of the photo is very high.
She made right accents. Stephanie Sinclair travelled eight years to
Afghanistan, Yemen, India, Nepal. The photo make people think about
consequences on such tradition and marriage under eighteen. I think she
wanted to attract world attention and attention of international
organizations to protect another girls.

10. MOVIE POSTER

11. 1. Elements
There are Sin City 2. Composition
inscription, below the
The poster title is situated in the right
inscription names of
corner of the poster. Then the sight
authors, group of 5,
goes for people. Shot is made from the
different kinds of
bottom up. Group of 5 people takes
weapon, small white
major space on the poster. In the front
image with walking
of group is brutal man, it’s indicate
alone man, contrast
that he is the leader, main hero of the
with the whole
film. On the left side, immediately
poster, night rain
after the main character another man,
weather.
than after him woman. On the right
side are woman and man. Three men
have guns, guns have different
directions. There is another separate
small grey picture in the bottom of the
poster. On the small picture is shown
dark silhouette of the large body man
in a cloak. The poster shows that there
is night and rain.

12. 3.Visual Cues
. Poster is made in dark Shapes. People stand in
colors. There are also some form of pyramid. The
contrast shadows. Bright red main characters tilted to
inscription shows us genre of the right. The inscription
the film. Red color means blood written from the bottom
and violence. White scripts up. Separate white
around the title are names of picture tilted to right side
authors. Scripts are unobtrusive, too. It means that
everybody can read it, if desired. characters want to find
All people dressed in black. right justice way. Rain
Light falls on them, it means
lines look artificially .
that there are some positive
moments. Effect of rain is looks Whole poster covered
artificial Separate white picture graphical rain lines.
below the people make contrast.
. Depth effect appears Movement. First of all
because of people, which stay in attention catches bright red
pyramid way. Also effect appears inscription. Then eyes moves to
because people were captured group of 5 people. Each of
from below. There is more depth character has own role. The
in separate small picture. Man poses and eyes say about it. In
walks alone along the street, the end viewer can notice small
there are high buildings from the white picture, that can
both sides. The man goes direct
symbolize separate story in this
toward the camera.
film.

13. 4. Type and The poster was made to attract people
to watch the movie. Creators tried to show
Purpose of the atmosphere and genre of “Sin City”
image movie. Poster was made for commercial
purposes.
The main characters are brutal men,
women are naked. Men are dominants
in the community, women just satisfying
5. Stereotypes their natural requirements. Men
represents violence, women represent
debauchery. Women look like goods in
this picture.
Art crime film was shown in 2005. The
movie made in noir style. It was actual
6. Historical in 1940 – 1950 years. Noir style
represents atmosphere of pessimism,
Perspective. disappointment and cynicism. Such
kind of atmosphere was during WWII
and Cold War.

14. 7. Technical Perspective.
The poster is mixed. There are photos of real people and graphical
processing elements. People in the poster were photographed at
professional studio. Everybody was photographed separately. There is
no light on main hero’s face, it makes him emotionless. Artificial light
falls directly on other faces. Viewer can see every detail of every face.
Small picture is graphical one. Inscription inserted as a separate layer
8. Personal Reaction. When I first saw
the movie poster I felt cold. The 9. Ethical Perspective. The
picture is very cold dark colors and poster depicts crime and
overaction rain convey the violence. Poster injure women,
atmosphere of the film. The genre and because they shown half
development of story in the film is dressed, almost naked. It
understandable without the seems like crime men use
background context. The poster is women in order to
typical one for the crime thrillers. entertainment.

15. z
There are too
12. Critical Perspective.
11. Cultural Perspective.
Step 10. Theoretical perspective.
many people in
one movie poster.
It doesn’t
overload the
Gestalt principle The movie poster
poster, because
explained why depicts situation
faces are very
people stay in in the film. All
recognizable. If
row, they cultural signs
there would stay
interconnected. confirm it: guns,
unknown actors it
Semiotics theory red inscription,
would be very
applied for the symbolizing
hard to accept
inscription, blood, night, rain.
the poster. Most
inscription is The poster full of
visual cues
iconic, because cliché, there are
provides
we shouldn’t thousands art
graphically. Rain
reason and give criminal poster
and dark make
interpretation. looks like this
the atmosphere.
Iconic sign gives one.
But there is
us direct
nothing unique
explanation of
and genial things.
the inscription .
The poster looks
like thousand
posters abou
crime

16. • Reflection Essay.
The original composition of the poster made very thoughtfully. People
stands in line, everybody plays his own roles. Viewers can see famous faces,
it makes reputation of the film higher. It seems like we can understand the
story of the film through the poster: violence, crime, love. However there
are some mysteries. before watching the film viewers are not able to
identify that movie is black and white with some color elements. It is hard
to understand technical performance, because poster contained some
animation part and obvious graphical elements. The poster is typical for
such kind of movie. Creators delivered the main message, they showed the
genre and atmosphere of the movie. It was the main commercial task.
Designers didn’t failed and movie had success and popularity.

17. Logo

18. Cartoon people. There is no exact
Everybody makes focus. Everybody
his/her own activity.
makes his/her own
In anti-clockwise
direction: athlete, activity, but there is
standing on the head, clear circle form,
biology scientist, which makes some
reading or speaking order of the logo.
girl, Logo divided into 2
girl with color spectrums: one
mathematical half is warm light
calculations, writing shadowed, another
girl, dancing boy with half is dark
book (probably he shadowed.
enjoys of studying),
cooking girl,
gardener. There is
inscription from the
left side, simple and
understandable.

19. Color.
The logo is different colored,
but it is not annoying. There 2
main spectrums: yellow and
green. Bright colors symbolized
bright creative life. On the
other hand it can sow different
races of students. But there
are no white colored cartoon
people.
Shape. Depth. Logo painted
General shape of the on a white
logo Is circle. There are 3. background. There
people in the circle. Visual is distance between
people’s silhouette
Circle symbolizes the Cues makes sense of
Earth. Simple formed
silhouettes indicate it volume, but volume
selves. People shown in doesn’t look fully.
very simple lines.
Movement. Eyes moves
in anti-clockwise
direction, eyes moves
from warm light colors
to dark brown, green
colors.

20. 4. Type and
Purpose of Logo
The logo was developed to reflect main
activities of the school, show what
students learn. Right colors and human
silhouettes make logo friendly. Definitely
creators want to attract creative
students.
5. Stereotypes
Logo of this school shows too beautiful
creative life , which is very far from reality.
The logo shows only nice sides of school, also
it seems like tuition is very high, because art
and science require certain funds.
6. Historical Perspective
Oaktree International school was found in
2011 September. Together with opening
Oaktree International school presented
their logo. Logo plays important role for
the school.

21. 7. Technical Perspective
Logo is not so complex.
Simple colored
silhouettes can be
painted in simple
graphical programs. Idea
itself is complex.
8. Personal Reaction
I like the logo. Bright colored
human figures makes logo
friendly. Circle symbolizes the
Earth, white background.
Everything is pretty simple and
nice.
9. Ethical Perspective.
It rare case when logo can
harm or injure someone. In the
logo people are colored. Viewer
can indicate different race. But
there is no white figure.
Considering that school is
Indian, logo can easily injure
Indian minorit race – white
people.

22. 10. Theoretical
principles. Creators
used Gestalt principle of
perception. Figures put
in chaotic way, but circle
line is closed. There is
also constructivism
theory, eye try to scan
what colored figured do.
11. Cultural Perspective . Logo represent
culture of school itself. Different colored
figures symbolizes diversity races among
faculty and stuffs, and no discrimination.
12. Critical Perspective. The design of
logo is friendly, except that fact that there
is no white colored figure. On the other
hand logo looks like childish, but it okay.
School logo include little age pupils.

23. Essay
When I first saw the logo I had some ideas about it. Different
colored figure and circles depict nice atmosphere. It is
understandable without background text that logo belong to
university or school. Smooth lines of figures make the logo some
kind of soft and fond. The target audience of this school will
understand the logo. The name of the school painted in simple
understandable way. I confused about name of school “Oak”. In
perception oak in education deal doesn’t have good meaning.
Probably in educational deal in India oak symbolize good things
and associations.

24. American Idol. Reality Show
Screenshot

25. 3. Visual Cues
Color. Dancing women are
2. Composition Photo is cut, it is
black skinned. They dressed
in bright contrast revealing
understandable clothes to make accent on
1.Elements
because of man’ their selves. Major figure is
There are hand is cut and white man, he dressed less
there is another reveal. There are lack t-shirt,
two black black trousers and bright
skinned female silhouette.
light blue blouse. They looks
People standing in a
girls and harmonically on the violet
row. In the center background.
one white lack skinned woman,
man on Forms. People places
but she is not main sideways. Their hands are
the stage. figure of the photo. open to photographer.
Stage From the left side of Viewers can see clear lines of
clothes, black skinned practically all parts human
microphon woman, another body.
e, lights, one. They looks Depth. Depth appeared
colored similarly. Most of because of women, they
attention attracted contrasted with stage
backgroun background. Because of light
man. He obviously
d , there excels among these violet background it look like
are no women. All of them stage is very big. Women
doubts standing sideways with
have similar poses, outstretched arms complete
that it is hands up. Light falls volume in this picture.
vocal on people faces.
Movement. Eyes moves
performan People stay in a row, from left to right, because of
ce. it n=makes direction of the hands.
connection between
them, they do
common deal.

26. 4. Type and Purpose of Image. The photo shows one of the
usual moments of reality show “American Idol”: singing and
dancing. The photo was captured to show participants and
contrast between singing man and dancing girls.
5. Stereotypes. On the one hand photo breaks stereotype that
only muscular guys can sing on the stage. On the other hand
the photo confirm stereotype about the women, only beautiful
girls can dance on the stage. Only half dressed naked girls
attract attention.
6. Historical Perspective. The shot from reality show
“American Idol”. Show appeared in 2002 year, the screenshot
made from recent issuance.

27. 7. Technical Perspective
8. Personal reaction
9. Ethical perspective
The photo can
Quality of the I dislike this photo. injure black skinned
screenshot is not Probably there are women and race in
professional. First stereotypes in my general. Since
of all we can’t see head, but I prefer to ancient times black
whole stage shot, see elegant dressed skinned served
there is only one and muscular white people. The
part of the whole artists on the scene. photo repeat
picture. In general historical situation
screenshot convey in modern
the situation in the interpretation. It
shot. We see seems like white
people, the details man makes women
of their appearance work for him
are clear.
When I first saw
People stand in The screenshot this photo I
12. Critical Perspective
one row – gestalt represent wasn’t amazed. I
11. Cultural Perspective.
principle of modern popular see such kind of
10. Theoretical Perspective
perception. There culture. Girls are photos
is cognitive theory- almost naked, everywhere:
picture is man has no style. internet, TV sows.
emotional, so Style of the Advertising.
viewer uses whole popular However upon
obtained culture and deep thought I
information by the culture itself are found that some
sense. poor people may be
offended, and
some people may
be inspired.

28. Essay
The screenshot of the reality show tell for itself. The show is typical
competition between talented young people. There are a lot of such kind of shows
over the world. American Idol reality show was shown since September 2002. It
broadcasts about ten years and still doesn't loose popularity. The screenshot
depicts content of the show: singing and dancing. I think half dressed people is
normal for American target audience. The participants don’t look creatively, they
don’t break stereotypes and don’t demonstrate new wave or style. If I would turn
on some contemporary video on popular song I would watch the same pictures.

29. Caricature

30. 2. Composition 1. ELEMENTS
Editorial cartoon, faces distorted. There are two
world political figures. The president of Russia
Federation Vladimir Putin and The Prime Minister
Dmitry Medvedev. Medvedev dressed in official lack
tie style, Putin dressed more modestly.
There is Medvedev in the foreground and Putin
behind him. It was made to show contrast and their
roles in society. Viewer can see big size contrast
between them. In comparing with Medvedev Putin is
huge, accent made on Putin’s head. Half of Putin’s
face hidden behind Medvedev’s head. Putin looks
emotionless, Medvedev looks joyful.
3. Visual Cues
Color Editorial cartoon made in dark colors. Medvedev
dressed in dark blue suit. In real life he always dressed in
that way. Color of the eyes the same with suit. The color of
eyes doesn’t say anything important, just color
composition. The color of Putin’s eyes is very meaningful.
Grey color is cold, it means emotionless. Putin dressed in
lack, it is not official suit, in black mantle. Such kind of
mantles wear only priests and judges, they are important
members of society.
Shape. Cartoon has symbolic specific forms. Medvedev is
extended and narrow, accent made on his head. Putin is
massive, solid. His figure and head stretched. His head in
form of lamp, comparing with light. It means that he is
clever
Depth. Volume figures make depth, Putin on the
background and Medvedev foreground. Putin looks into
the distance, it also make sense of depth.
Movement. The first object is Medvedev, then eyes moves
to Putin, because of sizes.

31. • Editorial cartoon is author’s vision of political
situation in Russia. He also notes facts and show to
viewers who is real leader.
4. Type and
Purpose
• There is only one real leader and he will always lead
the country, regardless who is official president.
5. Stereotypes
• Editorial cartoon shows real facts. The caricature
painted in grotesque art style. Real fact, contrast
combination of reality and fantastic things.
6. Historical
Perspective.

32. 7. Technical Perspective.
This image is hand made. It is usual gouache paints. Image was done
on a general white canvas.
9. Ethical
Perspective 10. Theoretical
8.Personal Perspective.
As a citizen of Russia
Perspective. Federation author
I like this editorial can’t ridicule his There is constructivism
cartoon, because there is country in such rood theory. We immediately
satire, humor. Author way. It can be harmed scan the cartoon.
literally used shapes and to the reputation of Placement, size play main
sizes to show real the whole country. role in perception and
situation on Russian Photo is widespread understanding the
politics. His interpretation caricature.
in internet, so foreign
is simple understandable.
countries could do
mistakable
conclusion.
12. Critical
11. Cultural
Perspective.
Perspective. This Such kind of
cartoon shows editorial cartoons
political situation in becoming cliché.
Russia. There is deep Every parody actor
meaning. Narrow and caricature
Medvedev in physical painter has already
and mental way and kidding about this
massive Putin in the situation. However
same ways. The work caricature done
is represent and literally, everything
inform society about understandable,
political situation. but not originally.

33. Essay
When I saw this caricature I wasn’t surprised. The technical
performance is good, obviously the author has a talent. Content of
caricature is not new. However cartoons have great effect on audience
. Such serious people and facts depicted in humor way. Irony appears in
showing true political situations. Laugh is very strong weapon, people
remember it. What is funny the editorial cartoon show such big contrast
between two politicians.. I like the performance of the picture. It can have
different effects . This picture injure and satire toward to Russian
government and policy.

34. Graffiti

35. 1. Elements. One dimensional graffiti picture painted on the wall. There are
policeman and little girl. Policeman dressed in police form, he has gun, handcuffs, and
baton. We can see only back of the girl, her teddy bear and backpack lies near.
. 3. Visual Cues.
Color. Mostly graffiti painted in lack and white colors.
White background and black and white policeman.
2. Composition. In the Little girl and her stuffs colored to emphasis that she is
foreground stay railings. child.
Graffiti picture in the Form. Very clear lines. Figures painted in life-size.
background. Policeman Depth. Sense of depth made because of policeman
stand sideways, girls stand sideways and girl stand from the left side. The
stands back to the shadow falls from the girl on wall, it is also makes
viewers volume.
Movement. The first sight goes to the railing. Then
we see policeman, after sight goes to the girl and her
things.
Step 4. Type and 6. Historical
purpose of image. 5. Stereotypes. The
Perspective. The
Image was painted to cartoon breaks author of social graffiti
prevent little children stereotype about is unknown. His identity
and their parents from policemen and is not set. He paints
pedophilia from the municipal services. scandal graffiti, which
adult people. Author Probably people who reflects sharp problems
deliver a message that we would like trust of the society, like
people shouldn’t trust not so good as we pedophilia. The date and
policeman and context of the graffiti is
think.
government in general. not set.

36. 8. Personal reaction. I don’t
7. Technical Perspective. like this photo. The author
The author of graffiti use used Categorical Imperative
special spray paint. Paints and Utilitarianism. Graffiti
were different colored. Skills shows act of crime. People
of the author make this should know about it,
graffiti nice. Graffiti itself regardless their art
doesn't look like act of preferences. Graffiti make
vandalism viewer think and reason
about pedophilia.
9. Ethical Perspective 10. Theoretical perspective.
First of all there are
The graffiti can harm directly to constructivism theory. We scan
policemen. Most of them normal elements and actions of graffiti.
adequate citizens, who fight Then cognitive theory comes , we
against crimes. There is no use obtained information and
balance. The author is very out- turn on our feeling. I feel
and-out. He used Categorical aversion, because I see actions of
Imperative and Utilitarianism
policeman.
principles.
11. Cultural Perspective. The 12. Critical Perspective. The
graffiti shows that society divided message of graffiti is really
into the weak and strong parts. shocked. It is rare case when
The strong part of society can
policeman do crimes, especially in
easily manipulate and use weak
powerless people. There is no the West, where police service has
help, only one way to live – high trust level. I have never
obeying. thought about policeman
pedophilia, but it is exist and
author achieves his goal fully.

37. Essay
• The graffiti absolutely shocked me. I have never thought about
pedophilia from the policemen and municipal services. I think the
author wanted to show permissiveness from state office –bearers.
Policeman is representation of government. It would better to paint
fat officials instead policeman. Because most harm comes after their
decisions. Policy, especially in the West has high reputation . The
author used Categorical Imperative and Utilitarianism. The photo is
cruelly to all: policemen, children and viewers, but it shocking and
influential. The author delivered his message.

38. I
N
F
O
G
R
A
P
H
I
c

40. 1 Elements. Cartoon picture in full height, apple fruit, animation expression
of different information: tales, boxes, digits, timeline. There a lot of logos of
different engineering and computer companies and application products:
Apple, IBM, Macintosh, PIXAR, Imac, ITunes, Ibook. Also there different images
of Steve Jobs on different situations and his family. In the bottom of picture we
can see another info graphics directly about Apple Company. Under the info
graphics about Apple author put sources, which he used during creation the
info graphic.
3. Visual Cues.
Color. There are four
2 Composition. Composition in the info graphic meaningful colors.
plays important role. Steve Jos on the left side, Career information
information located everywhere, from the both colored in blue,
sides toward Steve, under and above Steve. Lines personal information
framed his face and circled apple. It says that like family, feelings
accent made on his head and brain and the colored in yellow,
“Apple” Company. financial deals colored
in brown. Logos of his
products colored in
white.
Form. Lines are Depth. Lines which
closed. Some lines Movement. Lines
circled and framed
framed S. Jos’ face and directed viewer eyes.
Steve Jobs provide
circled Apple fruit, it Lines goes up down.
depth. It seems like
emphases his brilliant There is clear timeline
picture is deep and
rain and brilliant IT of life.
volume.
product.

41. 4. Type and Purpose
5. Stereotypes 6. Historical
of image. Graffiti
Perspective.
was painted when
when viewer sees to
Steve Jobs died. It
info graphic it seems
was done in honor of
that it is very hard to On fifth October
Steve Jobs, because
understand a lot of 2011 all mass
he was really genial
information. Also media published
in computers and
info graphic that Steve Jobs,
business spheres.
associates with creator of iphones,
Also it was brief
complex math imacs, ipods, ipads
overview and
computing. died because of
conclusion of his life.
cancer.. Info
Author also tried to
graphic was made
analyze and
in three days.
emphasize major
events in his life.
7. Technical 8. Personal 9. Ethical
perspective. reaction. When I Perspective.
think about Steve
All works done Jobs I remember Info graphic can
with computer only good things. injure Steve
graphic and Probably opinion Jobs and his
animation. In about him was family, because
technical aspect made by TV and his face is
info graphic is advertising. I like distorted.
easy one. info graphic, Generally there
because it has are no unethical
educational parts. parts.
Info graphic depicts
story about
successful man of
XXI century.

42. 11. Cultural 12. Critical
10. Theoretical Perspective. Perspective.
Perspective. It is known that The info graphic
There is Semiotics Apple production is done very good. For
Theory, iconic signs. one the most popular the first sight it
There are directed products of XXI seems unclear,
clear information in century. America is chaotic order, every
clear ordered boxes. advanced not only in detail has right
Constructivism IT sphere, but almost place. Life timeline
Theory also used. in every sphere of of the genius won’t
Eye automatically human life. Info too simple. To
accept placement, graphic represent the understand his
type, and size of info culture of the whole quotes and actions
graphic. world, people need viewer has to have
advanced at least college
technologies for education.
developing.

43. Essay
• For the first sight info graphic is complex and don’t understandable.
However when viewer looks deeper info graphic become easier to
accept. Different lines say about different important events in his life.
Timeline of such genial businessman and IT specialist can’t be little
and simple. Anyway info graphic is very long. The author emphasis
main things in his life: brain and Apple. It seems like family doen’t
play big role in his life. Steve Jobs doesn’t look like genius. He looks
like evil character because of his extra big nose and strange face
expression. His hand is open and this element smooth his whole
representation.

44. Web site
title page

45. NAVIGATION PAGE

46. 1.Elements. The title page of web site include Logo, inscription, and
background image. After the title page immediately goes navigation
page. There are navigation system, Logo, background photo: 2 fashion
girls. When we choose some option. It appears and background
becomes not clear, special effect.
3. Visual Cues.
2. Composition. Composition of the title Color The title page
page is strict and simple. There is only logo and is black and white. The
inscription in the focus. Big background photo and second page has black
the Logo in the center. List of option at the top of frame and bright
image. Links for social networks at the bottom. background fashion
When user choose some option, requested page photo. Chosen option
goes in the focus. Composition doesn’t change is white, option
radically. catches attention and
make contrast.
Shape. The logo
and chosen option Depth. The depth of Movement. There
title page provided by is no lines, which can
are rectangular, directed viewer’s eye
background image of
black frame is circle. in the title page.
the same logo but in
There are no Attention catches
big scale. When user
extraordinary background fashion
choose option depth
shapes. Everything photo. Also eye moves
provided by unclear
is geometrically background photo. from left to right in
strict navigation system.

47. 4. Type and purpose of the image. The purpose of the image is
commercial. Web site page was create to attract more people and to show
Dilbar Fashion production.
5. Stereotypes. Web page style is very thoughtful. Only chosen rich beautiful
people can wear such kind of clothes.
6. Historical Perspective. The web site was created on September 2012.
Another photos in web site were captured in 2011 year, every photo was
chosen carefully and have been processed.
9. Ethical Perspective. A lot
7. Technical Perspective. The quality of of old Kyrgyz people
photos is very high. It is obvious that photos wouldn’t accept and
were captured in the studio, photographers understand this web page.
were well-equippoed. Web page was done in The web site devoted to
Kyrgyz national clothes but
special computer programs for creating web
in modern variants, old
sites. people would be injured.
8. Personal Reaction. I like the web site Fashion designers always
page very much. Design is very harmonic. I blamed that they use only
was amazed and proud of Kyrgyz web site extra skinny girls, but on the
design, especially when good design is rare photos normal body people,
not fat, not skinny
case
11. Cultural perspective. 12. Critical
10. Theoretical
Culture plays important perspective. I totally
Perspective. I guess
there is selectivity role when web site was like the web site
created. Web pages design. I have no
perception of the web depicts national Kyrgyz
pages. We notice only critics and notice
clothes, but in modern
that elements, which interpretations. Also about design. I
we prefer to see. There there are exist cult of proud of it. I have
is also semiotics fashion and style, and never thought that
theory, national signs internet shopping which Kyrgyz designers can
which requires became more and more create such kind of
interpretation. popular.
web pages.

48. Essay
• I totally amazed by design of the photo. Internet plays huge role in
XXI century, so the designer of Kyrgyz clothes make it available to
other foreign people. I think every woman would like to wear such
kind of clothes, design of web page plays important role in making
reputation Dilbar Fashion House. Design of web page not too
complicated as well as design of clothes.

49. •
• THANK YOU!!!