Becky McCray #ncsym13
Barry   BeckyMoltz   McCray
Remember when …                  (CC) James & Vilija
For small towns, this is not news
Wrong assumptions contributed to the Dust Bowl                           (PD) Dorothea Lange
We learned to question assumptions
It’s just like a small town
(CC) TaberAndrewI. The Economy changed
One small town got caught                            (CC) JimmyWayne
@BeckyMcCrayRule 1:       Plan for       Zero
Take a long term perspective Survive 5 years of      Plan ahead for  ups and downs            fuel costs
@BeckyMcCrayRule 2:    Spend       Brainpower       Before       Dollars
Spend your creativity first                              Use creative      Be frugal                               financing
@BeckyMcCrayRule 3:    Multiply       Your Lines       of Income
Diversify to reduce risk(PD) USDA-NRCS        Plant multiple     Build multiple            crops             brands
#SmallTownRules1. Plan for Zero2. Spend Brainpower Before Dollars3. Multiply Lines of Income4.5.6.7.
(CC) Citrix OnlineII. Technology changed
Containerized shipping smashedgeographic advantage
@BeckyMcCrayRule 4:    Work       Anywhere,       Anywhen
Rethink geography  Use technology                      Try rural sourcing to defeat distance
@BeckyMcCrayRule 5:    Learn       customer-       driven       communication
Communication with customers is 2-way Use a variety of       Because    methods         customers do, too
#SmallTownRules1.2.3.4. Work Anywhere, Anywhen5. Learn Customer Driven Communication6.7.
III. Society is changing
The local movement is big
@BeckyMcCrayRule 6: Be Proud     of Being     Small
Stay small while building big  Keep small work       Hive off separate      groups             business units
@BeckyMcCrayRule 7:  Be     Local
Build local engagement    Hold on to your      Strengthen your     local culture       local community
#SmallTownRules1.2.3.4.5.6. Be Proud of Being Small7. Be Local
#SmallTownRules1. Plan for Zero2. Spend Brainpower Before Dollars3. Multiply Lines of Income4. Work Anywhere, Anywhen5. Le...
Does rural have a future?
Locally-owned small businesses are our future
www.BeckyMcCray.com/connect
Small Town Rules
Small Town Rules
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Small Town Rules

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Small Town Rules

  1. 1. Becky McCray #ncsym13
  2. 2. Barry BeckyMoltz McCray
  3. 3. Remember when … (CC) James & Vilija
  4. 4. For small towns, this is not news
  5. 5. Wrong assumptions contributed to the Dust Bowl (PD) Dorothea Lange
  6. 6. We learned to question assumptions
  7. 7. It’s just like a small town
  8. 8. (CC) TaberAndrewI. The Economy changed
  9. 9. One small town got caught (CC) JimmyWayne
  10. 10. @BeckyMcCrayRule 1: Plan for Zero
  11. 11. Take a long term perspective Survive 5 years of Plan ahead for ups and downs fuel costs
  12. 12. @BeckyMcCrayRule 2: Spend Brainpower Before Dollars
  13. 13. Spend your creativity first Use creative Be frugal financing
  14. 14. @BeckyMcCrayRule 3: Multiply Your Lines of Income
  15. 15. Diversify to reduce risk(PD) USDA-NRCS Plant multiple Build multiple crops brands
  16. 16. #SmallTownRules1. Plan for Zero2. Spend Brainpower Before Dollars3. Multiply Lines of Income4.5.6.7.
  17. 17. (CC) Citrix OnlineII. Technology changed
  18. 18. Containerized shipping smashedgeographic advantage
  19. 19. @BeckyMcCrayRule 4: Work Anywhere, Anywhen
  20. 20. Rethink geography Use technology Try rural sourcing to defeat distance
  21. 21. @BeckyMcCrayRule 5: Learn customer- driven communication
  22. 22. Communication with customers is 2-way Use a variety of Because methods customers do, too
  23. 23. #SmallTownRules1.2.3.4. Work Anywhere, Anywhen5. Learn Customer Driven Communication6.7.
  24. 24. III. Society is changing
  25. 25. The local movement is big
  26. 26. @BeckyMcCrayRule 6: Be Proud of Being Small
  27. 27. Stay small while building big Keep small work Hive off separate groups business units
  28. 28. @BeckyMcCrayRule 7: Be Local
  29. 29. Build local engagement Hold on to your Strengthen your local culture local community
  30. 30. #SmallTownRules1.2.3.4.5.6. Be Proud of Being Small7. Be Local
  31. 31. #SmallTownRules1. Plan for Zero2. Spend Brainpower Before Dollars3. Multiply Lines of Income4. Work Anywhere, Anywhen5. Learn Customer Driven Communication6. Be Proud of Being Small7. Be Local
  32. 32. Does rural have a future?
  33. 33. Locally-owned small businesses are our future
  34. 34. www.BeckyMcCray.com/connect

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