1. Becky McCray
#ncsym13

2. Barry Becky
Moltz McCray

4. Remember when …
(CC) James & Vilija

6. For small towns, this is not news

7. Wrong assumptions contributed to the Dust Bowl
(PD) Dorothea Lange

8. We learned to question assumptions

9. It’s just like a small town

10. (CC) TaberAndrew
I. The Economy changed

11. One small town got caught
(CC) JimmyWayne

12. @BeckyMcCray
Rule
1:
Plan for
Zero

13. Take a long term perspective
Survive 5 years of Plan ahead for
ups and downs fuel costs

14. @BeckyMcCray
Rule
2: Spend
Brainpower
Before
Dollars

15. Spend your creativity first
Use creative
Be frugal
financing

16. @BeckyMcCray
Rule
3: Multiply
Your Lines
of Income

17. Diversify to reduce risk
(PD) USDA-NRCS
Plant multiple Build multiple
crops brands

18. #SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4.
5.
6.
7.

19. (CC) Citrix Online
II. Technology changed

20. Containerized shipping smashed
geographic advantage

21. @BeckyMcCray
Rule
4: Work
Anywhere,
Anywhen

22. Rethink geography
Use technology
Try rural sourcing
to defeat distance

23. @BeckyMcCray
Rule
5: Learn
customer-
driven
communication

24. Communication with customers is 2-way
Use a variety of Because
methods customers do, too

25. #SmallTownRules
1.
2.
3.
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6.
7.

26. III. Society is changing

27. The local movement is big

28. @BeckyMcCray
Rule
6: Be Proud
of Being
Small

29. Stay small while building big
Keep small work Hive off separate
groups business units

30. @BeckyMcCray
Rule
7: Be
Local

31. Build local engagement
Hold on to your Strengthen your
local culture local community

32. #SmallTownRules
1.
2.
3.
4.
5.
6. Be Proud of Being Small
7. Be Local

33. #SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6. Be Proud of Being Small
7. Be Local

34. Does rural have a future?

35. Locally-owned small businesses are our future

36. www.BeckyMcCray.com/connect