▂▂▂▂▂▂▂▂▂▂▂▂ SURPRISED BY DESIGN ▃▃▃▃▃▃▃▃▃▃▃▃ Evgeny Maslov Industrial Designer  Munich. Germany. WORKSHOP I BALTIC DESIGN SCHOOL I MINSK 14 June,2014 15 June,2014 ▇ About Evgeny Maslov Industrial Designer 2005 invited by Christopher Bangle starts his career at BMW DesignworksUSA. 2004 Maslov Design Studio, Moscow 2001 Lead Designer at Product design department at ArtLebedev 1998 Senior Designer at Cardi, Moscow ▂▂▂▂▂▂▂▂▂▂▂▂ Surprised by Design Role-based project technology ▃▃▃▃▃▃▃▃▃▃▃▃ 14.6.2014 Open Session  Closed Session  -Работа в плавающих группах Клиент-Дизайнер-Пользователь. Создание задачи и определение рамок проекта. -Создание Портрета и Целей: клиента и (или) дизайн команды. Принципы удивления. -исследование и начало проекта. дизайн расследование потенциальных направлений.   15.6.2014 7  -Ведение проекта в группах. -Аналитика  -Презентация. ▃▃▃▃▃▃▃▃▃▃▃ ▇ Related Links Evgueni Maslov. Designer. BMW Designworks USA  https://www.press.bmwgroup.com/global/photoDetail.html?title=evgueni-maslov-designer-bmw-designworks-usa-02-2014&docNo=P90144104 The third generation. BMW launches new bike collection. https://www.press.bmwgroup.com/global/pressDetail.html?title=the-third-generation-bmw-launches-new-bike-collection&outputChannelId=6&id=T0169148EN&left_menu_item=node__5125 Passion in Porcelain  http://vimeo.com/70658072 Creative Milan 2013 http://vimeo.com/85970314 All movies courtesy by BMW Group DesignworksUSA In Russian  http://art1.ru/design/maksimum-nevozmozhnosti/ http://kak.ru/columns/designquality/a2896/ ▇ About BMW Group DesignworksUSA   BMW Group DesignworksUSA is a global design consultancy and subsidiary of the BMW Group. The company, which was acquired by the BMW Group in 1995, today operates globally from its locations in Europe, America and Asia transferring knowledge from their work for the automotive area to clients from the most diverse industries and vice versa. Many of the world’s great brands turn to DesignworksUSA for its service in the field of product design, research, development, design strategy, sustainability consulting, brand communications, 3D modeling, and color, materials, and finish. In 2010, Fast Company magazine ranked DesignworksUSA as the world’s “#1 Most Innovative Company in Design” and among the “Most Innovative Companies for 2010.” ▃▃▃▃▃▃▃▃▃▃▃

2. Sustainable design

4. Sustainable design

5. Sustainable design

7. Sustainable design

9. Sustainable design

11. Sustainable design
program
Marketing
brief
Minsk
city
Since 2007 we did many educational programs for designers
in Moscow (Russia) & Vilnius (Lithuania)
Marketing specialists always has been one of the major core
contributors in those programs
It's provides you with the opportunity to meet those who are
in charge of every project you make
Not just during a conferences
But in the common projects
Since 2013 - in Minsk.
Academic hours. Minimum number of hours is specified

12. Marketing
R&D brief
Design
Project stages
Presentation
Sales & presentation to the client
Briefs is provided by the companies from FMCG/non-FMCG sectors
within the processes of R&D projects
We never use any of s.c."educational" briefs or tasks
Everything that you are working with is a real task
Real problem
Real customer
Products that discussed by project teams in your country
Products that is ready to hit the market
Now
Or in the future
Please note that project subjects, themes, companies, guests personalities and other technical
details are subject of changes.
It will not affect the content or quality of the educational process

13. 1
Marketing
2
Design
3
Presentation
Follow the stages
We are following design project methods to create design
Exactly as in real design environment
From the client to the agency, from the agency to the client
Overall competitiveness
The goals is to teach designers to understand the language of marketing
to execute the client task correctly
And to teach marketing specialists to understand how to create the task for
the designers
It is impossible to learn "How to make a perfect design solution in 6 days"
while it's requires 600 days of work and experience
But you can learn how to get the tools to solve a major project problems
So we did the 3 stages
That’s works
Please note that project subjects, themes, companies, guests personalities and other
technical details are subject of changes. It will not affect the content or quality of the
educational process.

14. Apple
6 stations
PC
4 stations
Samsung
5 tablets
Facilities
Main workplace
Fully equipped Apple stations
Technical infrastructure
Graphic applications
Tablets for sketches
Photo-cameras
Internet and wi-fi
Additional workplace
(valid only for specified workshops)
Internet and wi-fi
PC tablet is available upon the workshop conditions
Please note that project subjects, themes, companies, guests personalities and other
technical details are subject of changes. It will not affect the content or quality of the
educational process.

15. Belarus
Convenient from Vilnius,Riga,Kiyev
Minsk
Functional city
Niamiha
City center
We are in the city center
Convenient to arrive by car, metro or bus
Or just to take a walk
Str. Niamiha 5, office 512 - Red Graphic
Find on Google Maps
.
Please note that project subjects, themes, companies, guests personalities and other
technical details are subject of changes.It will not affect the content or quality of the
educational process.

16. Food zone
Take a rest
Danone
Tasty yoghurts
Matador
Strong coffee
It’s a life
Think about your own comfort
That’s why we have rest zone with coffee point,
coffee beans from Matador yet tasty yoghurts from Danone
Please note that project subjects, themes, companies, guests personalities and other
technical details are subject of changes.It will not affect the content or quality of the
educational process.

17. Mentioned
Your are the main person
Credited
Reffering to your
PR
Not to be forgiven
You are the main person
Those who are going to the workshops is citing you as the source of
professional knowing
Please allow us to let you to be known
Thank you for the future
Please note that project subjects, themes, companies, guests personalities and other
technical details are subject of changes.It will not affect the content or quality of the
educational process.