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A project on customer perception towards prajavani and its impact on the sales of prajavani

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A project on customer perception towards prajavani and its impact on the sales of prajavani

A project on customer perception towards prajavani and its impact on the sales of prajavani

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  • 1. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ AN EMPIRICAL STUDY ON CUSTOMERPERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI__________________________________________________________________ 1 Babasabpatilfreepptmba.com
  • 2. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Chapter 1 – IntroductionExecutive Summary Newspaper is a publication devoted chiefly to presenting and commenting onthe news. Newspaper provides an excellent means of keeping well informed oncurrent issues and events. They also play a vital role in shaping the public opinions. “Deccan Herald” and “Prajavani” are the publications of “The Printers(Mysore) Pvt. Ltd”. Deccan Herald is a national level daily and Prajavani is a statelevel daily. Newspaper publishing and printing across the world are taking a new shapethese days. The reason being faster information dissemination, increased need forpersonalized content; has made newspaper publisher to asses the future trends andformulate strategies to fulfill the varying requirements of customers/leaders. So astudy was undertaken to analyze reader’s perception towards “Prajavani” in Hubli-Dharwad cities. In the present study primary data has been collected from the readers throughpersonal interview method with the help of questionnaire. Sample size selected was250, (i.e., from Hubli and Dharwad randomly) The success of newspaper depends upon the publishers’ effort in satisfying thereader’s needs, because a satisfied customer brings more customers to theorganization.__________________________________________________________________ 2 Babasabpatilfreepptmba.com
  • 3. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Literature review Newspaper is a publication devoted chiefly to presenting and commenting onthe news. Newspaper provides an excellent means of keeping well informed oncurrent issues and events. They also play a vital role in shaping the public opinions. ‘Deccan Herald’ and ‘Prajavani’ are the publication of The Printers (Mysore)Pvt. Ltd. Deccan Herald is a national level daily and Prajavani is a state level daily. It is important for the newspaper firm to know/identify the various factors andtheir importance in influencing the choice of newspaper for reading by the public,firms, institutions, government and others. It is also important for the TPMPT groupto know how the readers perceive different newspapers, how exactly his newspaper ispositioned, and such other factors. So a study has been under taken to analyze,“Consumers’ opinion towards Kannada daily newspapers; with special reference toDeccan herald and Prajavani”. The main objectives of the study are: 1. To analyze the impact of introducing the supplement “METRO” and additional pages for local news coverage by Prajavani. 2. To study the brand image, brand awareness and brand recollection of Prajavani. 3. To analyze the reasons why Prajavani is in the second position in the Hubli and Dharwar region. In the present study primary data has been collected from the people of Hubliand Dharwar through personal interview method with the help of questionnaire. For__________________________________________________________________ 3 Babasabpatilfreepptmba.com
  • 4. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________the collection of primary data, researcher has personally met 250 respondents.Collecting primary data from the respondents was a good exposure to researcher. Allthe respondents throughout the study are very co-operative. For conducting theresearch, respondents have been selected from different segments viz., academicians,business persons, private sector employees, government employees, housewives,professionals, etc… Analysis & interpretation, is completely based on primary data obtained forthe purpose of the study. Analysis & interpretation has basically been done with thehelp of simple percentage analysis, bar charts, pie-diagrams, cross tabulation andother basic statistical tools using the SPSS software. Company wanted analysis to besimpler and hence researcher has adopted the above simple tools of data analysis &interpretation. The important areas of analysis & interpretation in the report are on thefollowing aspects:- 1. Respondent’s preference for selecting a newspaper with respect to the number of pages. 2. Respondents ranking with respect to the price structure of Kannada daily newspapers. 3. Respondents ranking with respect to circulation, relationship and follow up 4. Respondents’ ranking with respect to the coverage of news and its reach. 5. Respondents ranking with respect to language, number of color pages. 6. Respondents ranking with respect to the quality of articles. 7. Respondents ranking with respect to different kind of supplements. 8. Respondents ranking with respect to the delivery time of the newspaper.__________________________________________________________________ 4 Babasabpatilfreepptmba.com
  • 5. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Management Problem The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishinghouses in Karnataka and has made major development in the newspaper industry. Itaims to capture 50% market share across the state. While it has achieved thisobjective in southern part of the state, it faces strong and still competition in NorthKarnataka from two major competitor publications. As the company wants to gain the first place in the market share, hence thecompany wants to know the causes for being on number two position in the Hubli –Dharwar region. Statement of Problem This particular topic is selected because gaining and maintaining a goodmarket share of the product of a particular company is an important aspect in buildingand maintaining the brand image and brand awareness of the product of the companyfor the smooth functioning of an organization. This research proposes to explore theopinions of consumers for selecting a particular daily Kannada newspaper and itseffects on them. Hence the research problem is “An Empirical Study on CustomerPerception towards Prajavani and Its Impact on the Sales of Prajavani”__________________________________________________________________ 5 Babasabpatilfreepptmba.com
  • 6. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Purpose of the Study The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishinghouses in Karnataka and has made major development in the newspaper industry. Itaims to capture 50% market share across the state. While it has achieved thisobjective in southern part of the state, it faces strong and still competition in NorthKarnataka from two major competitor publications. Hence this is a comprehensive study to understand the needs and wants ofconsumers and to make necessary changes in the publication to achieve the objective. Scope of the Study In the present study primary data has been collected from the people of Hubliand Dharwar through personal interview method with the help of questionnaire. Forthe collection of primary data, researcher has personally met 250 respondents.Collecting primary data from the respondents was a good exposure. All therespondents throughout the study are very co-operative. For conducting the research,respondents have been selected from different segments viz., academicians, businesspersons, private sector employees, government employees, housewives, professionals,etc…__________________________________________________________________ 6 Babasabpatilfreepptmba.com
  • 7. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Limitation of the study Despite all possible efforts to make the analysis more comprehensive andscientific, a study of the present kind is bound to have certain limitations; investigatorhumbly submits them at this stage. The present study is an empirical work presentedin descriptive manner.So, no attempt has been made to provide comprehensive conceptual analysis.The following are some of the important limitations of the study. 1. Time is the limited factor to study this wide and renowned newspaper. 2. Survey work is limited to Hubli and Dharwad cities only so it gives information and analysis of only those two cities. 3. Personal bias might have occurred due to personal relationship between the newspaper and respondents at Hubli and Dharwad cities. 4. Since analysis is based on opinions and attitudes, the result at best are near to truth. 5. The officials did not reveal confidential aspects of the working of the company as the project was for academic purpose. 6. This report does not contain summary of the annual report as it was not provided by the company. Since study is restricted to Hubli and Dharwad cities only; the outcomes of thisstudy are applicable only to Hubli and Dharwad cities and not for other parts of thestate.__________________________________________________________________ 7 Babasabpatilfreepptmba.com
  • 8. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Objectives of the Study 1. To analyze the impact of introducing the supplement “METRO” and additional pages for local news coverage by Prajavani. 2. To study the brand image, brand awareness and brand recollection of Prajavani. 3. To analyze the reasons why Prajavani is in the second position in the Hubli and Dharwar region. 4. To find the potential customers to the company. 5. To analyze the consumers expectations with respect to the news, sales promotion and advertisements. 6. To analyze the most significant needs of different segments. 7. To analyze the measures taken by the company to create awareness with respect to the news provided by Deccan Herald & Prajavani, it’s different kind of supplements, and also its different brands. 8. To suggest appropriate measures to enhance the sales.__________________________________________________________________ 8 Babasabpatilfreepptmba.com
  • 9. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Chapter – 2 Industry ProfileIntroduction to Newspaper Industry – History, Growth & DevelopmentIntroduction of Newspaper: The word ‘NEWS’ refers 4 directions i.e., North, East, West & South. So, itrepresents collection of information or news from all over the world or from extremecorners, collected and edited in a page called ‘Newspaper’. A Newspaper, in a broad sense, is an unbound publication issued at regularintervals that seek to inform, analyze, influence and entertain. A newspaper can bepublished at various intervals but usually appears weekly or daily. Many newspapersare available national, state and local of both English & Kannada giving the news andinformation to the readers. They provide the consumers with different kind ofadvertisements, etc… Newspaper is a publication devoted chiefly in presenting and commenting onthe news. Newspapers provide excellent means of keeping well informed on currentevents. They also play a vital role in shaping the public opinions. Newspaper can cover more news and in much greater detail than the othermajor news media, television, radio and news magazines. A great variety of information is found in a large daily newspaper. It coverslatest development in all fields like government, politics, sports, science, business andthe arts and other news stories, report crimes, disasters and special events of humaninterest.__________________________________________________________________ 9 Babasabpatilfreepptmba.com
  • 10. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ In most daily newspapers editorial columns give opinion, comment oncontroversial issues. It also covers fashions, health and childcare, comic’s strips,advice columns, crossword puzzles and other entertainment items.History of Newspaper in the World The earliest newspaper were perhaps the handwritten notice in Ancient Rome called Acta Diura, Ata Senatus and Acta Publia, which were posted to be read by the public. In the mid – 15 th century the German inventor John Gutenberg developed movable metal type (movable wooden type was used as early as the 6th century in the Far East); this made possible the eventual development of the newspaper.The 1400’s: It was the beginning of the newspaper press; newsletter or news books werefirst published in the 1400’s. These were after called Courants, Occurents orintelligencers. It was published in Europe’s commercial centers. It contained businessnews & news of other public events.The 1500’s: In this period newsletters had become news sheets, ‘Nofizie Scritte’ (writtennotice) were posted up in public places in Venice. They could be read as payment of acoin called a gazette.__________________________________________________________________ 10 Babasabpatilfreepptmba.com
  • 11. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________The 1600’s: In generally regarded, the world’s first real Newspaper was the weeklyFrankforter Journal founded in Frankfort Germany in 1615. At the same time in othercountries the first newspaper was published. Den Darnske Mercurius - Denmark The Weekly News – England The Gazette de France – France The Gazette de Mexico – Mexico The Courant – Netherlands The Gazette – Spain Ordinary post – Tidende – Sweden The Liepziger Zeitung was published in Germany 1n 1660. At first a weekly,it soon became the first daily journal in the world.The 1700’s: The Wiener Zeitung is the oldest Newspaper still in existence. It was firstpublished in Vienna, Austria in 1703. The other countries newspapers published inthat period were. Viedomosti - Russia Peter the Great – Sweden The Daily Count – UK The Gaceta de Guatemala – Guatemala The Berlingske Tiderde – Denmark__________________________________________________________________ 11 Babasabpatilfreepptmba.com
  • 12. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Halifax Gazette – Canada Christiania Intelligentssedler - Norway La Gaceta de Santa Fe – Colambia Indian World – India The Gazette published daily since 1797 at Alexandria in Virginia was theoldest continuously published daily newspaper in the U.S.The 1800’s: In this period newspapers were published from all over the world. They are asfollows: Gazette - Australia’s first newspaper Za Presa and Ei Telegrapho Mercartil – Argentina Daily Telegraph and the Manchester Guardian – UK Le Figaro and Le Temps – France Frankfurter Zeibing – Germany Corriere Della Scera – Italy Mainichi Shimban – Japan By the Mid – 1800, the invention of electric telegraph and introduction ofinternational cables made speed production of newspaper. The Times of London – UK Philadelphia Public ledger – USA__________________________________________________________________ 12 Babasabpatilfreepptmba.com
  • 13. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________The 1900’s: The early 1900’s newspaper chains brought the merges. In USA 70% of alldailies belongs to chains. Many newspapers modernized their production facilitiesincreased through installing computerized word processing and layout systems.Reporters can also write stories on portable computers and then send the stories to theoffice via a modem. It is a device that transmits information over telephone items.Some newspapers also distribute their page by fax machines. By 2000, newspapers were juggling priorities: fragmentation of newsconsumption, fragmentation of advertising investments, the advantages anddisadvantages of being a mass medium, balancing the wants of the marketplace withthe company’s duty to provide the needs of the marketplace, a journalistic backlashagainst industry changes, the sheer physicality of ink-on-paper production anddistribution versus digital distribution, increasing profit pressure surrounding the coreprint product, and extension of the company’s core brand into other profit centers.History of Newspaper in India In India, writing in the shape of newsletters has become quite prevalent duringthe Moghul period. Although the manuscript reports were meant exclusively forofficial use, yet they were copied sometimes for wide use. In 1550, the Jesuits broughtthe first printing press to India. In the beginning only religious books had beenpublished in Tamil, Malayalam and Portuguese. The first attempt to start a newspaperwas in Calcutta. This newspaper consisted of two sheets only. It specialized in theexposure of the stories regarding the private lives of the servants of East IndiaCompany. Messink and Road started the next newspaper named as “INDIA__________________________________________________________________ 13 Babasabpatilfreepptmba.com
  • 14. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________GAZZETTE”. They were benefited much from the experience of the Hichey. In 1784another Newspaper named “Calcutta Gazette” was started. Earlier James AugusterHichey started “Bengal Gazette” on January 23 rd 1780 at Srirampur. After this, in1785, Richard Johanseen started the “Madras Courier”. Then in 1783 the newspaper“Bombay Herald” was started. Generally, first newspaper in India was started bythose English men who had personal grievances against East India Company. Usuallythe circulation of these newspapers was very low and did not exceed one hundred ortwo hundred copies. In those days there was neither freedom of press nor any press Laws in India.The authorities could use censorship of these newspapers; the news printing was notattractive. Generally, this newspaper printed such things sales forecast intense to theBritish residents in India. Some of the old newspapers in India are “BombaySamachar” published from Bombay in Gujarathi started in the year 1872. “Times ofIndia” in English published in Bombay in the year 1838, “Pioneer” in Englishpublished in Calcutta in the year 1868. Of course, compared with the teemingpopulation of India, the number of newspaper and their circulation was very small;this was due to the fact that still a great majority of our countrymen are illiterate. InIndia literacy percentage is only 29.45 as per the census of 1971. The Times of Indiawas very oldest English daily. The oldest periodical is “Calcutta review” publishedmonthly in English from Calcutta in 1944.The Modern Newspaper How did the small, one page tabloid of the last century evolve into today’svoluminous publication, often more than two hundred pages on Sunday? Earlynewspapers carried news from outside the local area. That was what the readers of__________________________________________________________________ 14 Babasabpatilfreepptmba.com
  • 15. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Colonial times yearned for, especially news from overseas. There was little need foradvertising in early newspapers. There was practically no need for sports news, thearts, business, entertainment or comics. Since the newspaper serves the needs andinterest of its community, there was no need for specialized sections in a community’searly stages. As a community grew from farms, to village, to town and into a city, theneed for more varied information grew as a diverse population emerged. Eventuallythe content and frequency of these “non essential” news items increased to the pointwhere they required a regular segment of the daily or weekly edition. This gave birthto permanent specialized sections of the modern newspaper.Kinds of Newspapers Newspapers are printed on coarse paper called newsprint. There are two majorsizes of newspaper standard and tabloid. A standard – sized newspaper has pages thatmeasure about 15 by 23 inches (38 by 58 centimeters) the pages of a tabloid are abouthalf that size. The standard and tabloid sizes are both used in publishing all types ofnewspapers. The three main kinds of papers are 1. Daily Newspapers 2. Weekly Newspapers 3. Special interest Newspapers 1. Daily Newspaper: These newspapers print world, national, state and local news. They also carry editorials, opinion columns, feature articles and entertainment items. Big-city daily prints many stories on social and political issues; such as the quality of suburbs has made suburban news important.__________________________________________________________________ 15 Babasabpatilfreepptmba.com
  • 16. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Some metropolitan papers therefore include a section of suburban news several times a week. Many dailies are morning papers, others are afternoon papers and still others publish around the clock. In large cities, many morning papers publish several editions the first one in early evening and the last one is the early morning. Similarly, many afternoon papers publish from early morning to late afternoon. Additional features and more advertising make Sunday newspapers much larger than weekday editions. Numerous Sunday papers have special sections on such topics as entertainment, finance and travel, many also include a Sunday magazine and colored comics. 2. Weekly Newspapers: Weekly newspapers in general serve much smaller areas than daily papers and publish news of a more personal nature. In small communities most people know one another and take great interest in the activities of their friends and neighbors, weddings, births, and deaths or major news items. A fire, a traffic accidents or a burglary gets front-page coverage. Weeklies also report news of local business and politics. 3. Special Interest Newspapers: These types of newspapers print news of concern to particular groups. Many business associations and labor unions publish newspapers for their members. Newspapers printed in foreign language serve foreign born residents in big cities. Some newspapers specialize in printing news about blacks. Many high schools and most colleges have newspaper of their own.Should We Believe Every Thing in the Newspaper?__________________________________________________________________ 16 Babasabpatilfreepptmba.com
  • 17. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Is it everything that we read in printing true, accurate and unbiased? Donewspapers have a responsibility to be objective to their readers? These questions andmore need to be discussed in any treatise about modern newspapers. Reporters have to rely on others for truth and accuracy, and we should realizethat the source or witness is usually taken at his or her word. When research is calledfor, it is the newspaper’s responsibility to find the facts for its readers. The only place in a newspaper for its opinions and a statement of positionshould be the editorial section. These pages provide a forum, which enables thepaper’s editor(s) to express their stand on the various social issues. Every otherarticle, story and report should be completely objective. However, many people feelthat our newspapers have become politically or ideologically biased. Such terms asthe “liberal eastern press” or the “Republican bent” of rural and suburban newspapershave been around for years. The best way to use a newspaper and get as much accuracy out of it aspossible is to vary your news sources. Read two or more different papers,newsmagazines, and utilize other media for the “total picture”. We should rememberthat a newspaper is a commercial business whose first responsibility is to make aprofit for its stockholders. For this reason they may take steps that appeal to theiradvertising clients, readership customers, and political benefactors, such as notstepping on too many toes. A changing society reflects itself in changing newspaper tastes. Many peopleno longer have the time to read long, detailed articles and editorials. They have cometo rely on short news capsules, illustrations, charts and other graphics to provide newsat a glance.__________________________________________________________________ 17 Babasabpatilfreepptmba.com
  • 18. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Present Status of Newspaper IndustryThe Media The media plays a vital role in bringing awareness of Government policies andprograms to people and in motivating them to be active partners in the nation buildingendeavor. In the Indian context, a skillful synthesis between traditional and folk formsof communication on one hand and the modern print and audio– visual mediaincluding satellite communication on the other is being attempted.Print Media In 1999, the circulation of the Indian Press was 130,087,493 copies. The totalnumber of newspapers and periodicals, in 1999 was 46,655. There were 5157 dailies,337 tri/bi – weeklies, 16872 weeklies, 12796 monthlies, 6240 fortnightly, 3,273quarterlies, 416 annuals and 1,564 publications with periodicity like bi-monthlies, halfyearly etc. Newspapers were published in as many as 101 languages and dialectsduring 1999. The largest numbers of newspapers were published in Hindi – 18903,followed by English – 6830 and Urdu – 2803. Daily newspapers were brought out inall principal languages except Kashmiri. Uttar Pradesh alone published 8415newspapers. The print media in India consists of 41 centenarians. The Gujarati dailyBombay Samachar (circulation 1,59,236) published from Bombay is the oldestexisting newspaper not only in India but also in Asia. It was established in 1822. Thefirst newspaper (weekly) published in India “Bengal Gazette” (also called Hicky’sGazette) was in English, 1780 Calcutta. The editor was an Englishman – JamesHicky. Dig Darting (Bengali) was the first language newspaper also from Calcutta(1818).__________________________________________________________________ 18 Babasabpatilfreepptmba.com
  • 19. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Registrar of newspapers in India (RNI): It was setup in 1956. The RNI allots andrecommends import of printing machinery for newspapers. Everynewspaper/periodical has to be registered with the RNI.News Agencies: India has four news agencies – Press Trust of India (PTI), United News ofIndia (UNI). Samachar Bharathi and Hindustan Samachar. PTI was set up on August 27, 1947. It took over the Associated Press of India(API) and Reuters. It started functioning from Feb 1, 1949. It has over 100-newsbureau in the country including computerized offices in the 4 metros. Satellite, datachannels and ticker lines provide the news services at speeds up to 1200 bits persecond (about 1400 words per minute). Bhasha is the Hindi language news service ofthe agency. UNI was registered as a company in 1954 and started news operation on 21 stMarch 1961. In 1982 it launched its Hindi news services “UNIVARTA”. It has over100 bureaus in India and abroad. Other Tele printer services of the news agencyinclude UNIFIN and UNISTOCK. It has more than 300 journalist and 400 stringers. Press Information Bureau (PIB), the central agency of the Government ofIndia, through its network of 8 regional (Mumbai, Chennai, Chandigarh, Calcutta,Lucknow, Gowhati, Bhopal and Hyderabad) and 33 branch officers, disseminatesinformation on its policies, programs, decisions and activities. With a countrywideTele printer network and airbag facilities, PIB reaches newspaper organizations allover the country PIB arranges photo coverage of Government activities. PIB is linked__________________________________________________________________ 19 Babasabpatilfreepptmba.com
  • 20. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________with 28 of its regional offices over computer. The Bureau also has a PIB window inthe Internet system, which makes information internationally accessible. PIBdistributes press material to over 8,000 newspaper establishments. In order tofacilitate access to information from the Government source at HQ PIB as providedaccreditation to 1087 correspondents and 234 cameramen. Besides, about 133technicians, 71 editors/media critics have also been granted these professionalfacilities. Press Council of India owes its origin to the recommendations of the FirstPress Commission. The press council of India Act, 1965 was enacted and under it theFirst Press Council was setup in 1966. This body continued to be in existence till Dec.1975. The Present Council was setup under the Act 37 of 1978. It is meant tosafeguard the freedom of the press, maintain and improve the standard of newspapersand news agencies. The council consists of a chairman and 28 other members (ofwhom 20 represent the press, 5 MPs, rest of the 3 are nominations from SahityaAcademy or Bar Council of India or UGC). The present Chairman is Justice K.Jayachandra Reddy National Press Day: November 16. Publication division, (set up in Jan. 1941 under from department then calledForeign Branch of the Bureau of Public Information), a media unit of the Min. of I &B (Since Dec. 44), provides up-to-date information, a media unit of the Min. of I & B(Science Dec. 44), provides up-to-date information on all subjects of nationalimportance through books. So far, it has published 7000 titles. Films Division was setup in 1948 to revive the production of newsreels anddocumentary films. It organizes films and documentary festivals. It holds 8000 title ondocumentaries, short films, and animations.__________________________________________________________________ 20 Babasabpatilfreepptmba.com
  • 21. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________World’s Largest Daily News PaperSource: World Press Trends – 1998 Sl.No Newspaper Nation Circulation 1 Yomiuri Shimbun Japan 145,57,000 2 Asahi Shimbun Japan 127,54,000 3 Mainichi shimbum Japan 58,43,000 4 Nihin Keizai Shimbun Japan 46,40,000 5 Chunichi Shimbun Japan 45,58,000 6 Bild Anustri 45,28,000 7 The Sun Britain 37,80,000 8 Reference News China 36,00,000 9 The Mirror /Daily Record Britain 30,09,000 10 People’s Daily China 30,00,000__________________________________________________________________ 21 Babasabpatilfreepptmba.com
  • 22. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI _____________________________________________________________________ Number of newspapers in India-2000 Tri/Bi weeklies Bimonthlies Quarterlies Languages Fortnights Monthlies Weeklies annuals Dailies TotalEnglish 1,21 371 30 881 671 2,734 771 162 6,830 0Hindi 2,30 125 9608 2878 3180 589 185 33 18903 5Assamese 15 3 75 38 59 12 10 1 213Bengali 99 14 594 494 681 458 169 17 2526Gujarathi 118 11 776 182 492 58 47 14 1698Kannada 314 6 354 231 589 44 19 4 1561Kashmiri 0 0 1 0 0 0 0 0 1Konkani 1 0 3 1 1 1 0 0 7Malayalam 213 6 174 156 732 57 27 8 1373Manipuri 14 0 6 5 10 6 3 0 33Marathi 346 20 1108 189 504 110 41 113 2431Oriya 71 2 142 83 267 88 23 1 680Punjabi 107 15 350 89 267 88 23 4 680Sanskrit 3 0 8 4 16 15 6 0 52Sindhi 11 0 38 11 35 8 2 0 105Tamil 352 43 393 227 786 32 22 8 1863Telugu 151 3 245 187 480 12 12 2 1106Urdu 519 20 1317 361 506 17 17 3 2803Bilinguals 73 19 593 334 1148 142 142 34 2679Multilingual 17 4 103 63 208 67 34 12 508Others 54 14 83 30 123 49 11 0 364Total 5,15 12,79 3,27 337 16,872 6,240 1,564 416 46,655 7 6 3 Source: Audit Bureau of Circulation/Jul-Dec – 2001 __________________________________________________________________ 22 Babasabpatilfreepptmba.com
  • 23. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________The Leading Dailies of India Newspaper Language CirculationTimes of India English 21,44,842Dainik Jagaran Hindi 13,78,386Dainik Bhaskar Hindi 13,76,779Malayala Manorama Malayalam 12,43,434Gujarath Samachar Gujarathi 10,09,972Hindustan Times English 9,69,558The Hindu English 9,04,654Mathrubhumi Malayam 8,90,984Ananda Bazaar Patrika Bengali 8,88,855Aj Hindi 8,78,516Punjab Kesari Hindi 8,69,220Enadu Telugu 8,41,890Sandesh Gujarathi 7,06,557Hindustan Hindi 6,59,141Amar Ujala Hindi 6,39,014Daily Thanthi Tamil 6,01,524Nava Bharath Hindi 5,91,831Daily Sakal Marathi 5,23,813Navabharat Times Hindi 5,01,496Dinamalar Tamil 4,91,090Source: Audit Bureau of Circulation/Jul-Dec – 2001__________________________________________________________________ 23 Babasabpatilfreepptmba.com
  • 24. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Organization Profile - OriginDREAM OF A VISIONARY Mr. K N Guruswamy had a dream. The year was 1948. The heady days justafter the nations independence. Mr. Guruswamy had dedicated his life to truth andimpartiality and he would not rest till his vision took concrete form. The result wasThe Printers (Mysore) Private Limited and its publications - Deccan Herald,Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years ofchronicling the joys and sorrows of the people of Karnataka, India and the world. Over the years, the group has not forgotten what provides value to readers.Therefore, along with core competency, it satisfies the aesthetic needs of itsreaders with innovative layout and design in all its publications. Its well-designedpublications achieve high communication impact by helping the reader cut through allthe information clutter. The Groups strong identity is, therefore, the starting point,and not the residue, of any effort to win and keep readers. While cementing its traditional strengths, the Group is also geared to face newchallenges and enhance emotional contact with its readers. As the group believes thatchange is the only constant, it treats critical thinking as a dynamic process and keepspace with the rapid change in the newspaper and magazine publishing industry.__________________________________________________________________ 24 Babasabpatilfreepptmba.com
  • 25. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________CORPORATE PHILOSOPHY The Printers (Mysore) Private Limited continues to give shape to the foundersideals, acting as an instrument of service to the people. Here, everybody shares in thepursuit of excellence. And todays widening geopolitical compulsions only make thejob more challenging. A band of hardcore professionals bonded together by teamspirit, the people at The Printers (Mysore) Private Limited are passionate aboutgrowth and compassionate about people.COMPUTERISATION From manual operations to computerized systems, the Group focuses onElectronic News Transmission and processing. Hence its facility at Bangalore iscompletely computerized, right from front end up to billing. It was the first Indianpublication to provide notebook computers to all its State correspondents. Moreover,all district correspondents have desktops and modems and are connected over I-Net.Since November 1989, Hubli has been a facsimile office - the latest in newspublishing the world over.__________________________________________________________________ 25 Babasabpatilfreepptmba.com
  • 26. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The Printers (Mysore) Private Limited was the first Indian publication groupto introduce color in the main issue. Deccan Herald and Prajavani evolved to color in1987 with color supplements. Today both newspapers have special sections on everysingle day of the week and color on all days of the week. Both magazines also offerhigh quality color forms for both editorial as well as advertisements. As Karnataka prepares to be the business nucleus of the 21st century, ThePrinters (Mysore) Private Limited is also preparing to keep pace with a sophisticatedexpansion and integration programme designed to make each of its publicationsreflect the true essence of the new Karnataka. With this objective, the Group is nowfocusing on making its publications superior, not just in terms of the reading materialbut also in technology and quality.TECHNOLOGICAL SUPERIORITY When it started publication in 1948, Deccan Herald was produced on printingequipment that was comparable to the best in this part of the country at the time. From stereo rotary machines to linotype composing machines to fullycomputerized editing and page production systems and web offset color printing, ithas been striding along the steady path of modernization. The automation extendstoday to counting, packaging and strapping of the printed copies rolling out of therotary machines. Side by side advances in newspaper concepts, content, design andlayout have helped Deccan Herald keep pace with the rapidly expanding interests ofits readers.WELFARE__________________________________________________________________ 26 Babasabpatilfreepptmba.com
  • 27. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The blueprint for rapid growth is appreciation, excellent infrastructure and ahealthy and safe work environment that ensures job satisfaction. The Group cares forits people. So it has several comprehensive programmes designed to change attitudeand behaviour and hone strategic decision making and problem solving skills. Encouragement received from the Group has helped the DHPV Lalitha KalaSanghas troupes to win many major awards and shields in cultural contests at theState level. The Groups sports squads too have fared well in sports meets andtournaments organized for the media. A unique feature is the counselling serviceoffered to employees facing crises of diverse kinds.Redefining excellence Fifty spectacular years of growth, multi-faceted and on target. Fifty years ofactive interaction with Karnataka. Its people, their aspirations, and the history theyhave made. Today, the Group is poised to stand tall among the newspaper giants ofthe country.COMMITMENT TO QUALITY - ISO 9002 As the first step towards total quality, the Group changed its quality controlprocesses from reactive to proactive. And installed a quality system ISO 9001:2000- model for quality assurance in production, installation and servicing. With this, theGroup has become the first publishing house in the country to receive this prestigiouscertification for all its facilities. The functions covered in the quality system includeadvertisement, editorial, materials, production and training.__________________________________________________________________ 27 Babasabpatilfreepptmba.com
  • 28. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Total Quality Management (TQM): The Group believes in Total Quality Management (TQM) which is aneffective system of integrating quality improvement efforts so as to provide a productthat ensures customer satisfaction. Every section of the organization is thereforegeared to face challenges. A common vision, a common mission and common goalsbind people together here. Not content with streamlining its day-to-day functioning,the Group is constantly integrating quality into its corporate strategic planningprocess. Every day Deccan Herald touches the lives of the people of Karnataka. Todaythe daily shapes the opinions and directs their actions. Deccan Herald was born 54years ago when the first edition hit the streets on June 16, 1948. The newspaper was areflection of the optimism, and a voice of the aspirations of a newly independentnation. Proud of its regional moorings and responsive to global changes, DeccanHerald is Karnatakas guide to the times we live in. Karnataka and Bangalore hold aspecial place in the newspapers scheme of things, but its coverage of national andworld happenings is equally comprehensive and analytical. Deccan Herald is also thevoice of the poor and the underprivileged. On its agenda is a relentless campaignagainst corruption and advocacy of pro-environment economic development.__________________________________________________________________ 28 Babasabpatilfreepptmba.com
  • 29. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The very analytical opinion/policy page presents a variety of views onnational, state and international issues. Regular columnists and experts in variousfields place the latest events in perspective. The well-written editorials are known fortheir unbiased and informed commentary on events and developments. Thenewspapers human-interest reports and profiles of interesting personalities give thereader not only news and views, but also the emotions and the drama behind thehappenings. Special sections like Miscellany, On the Beat and Around the Cityencapsulate offbeat happenings in a short and snappy manner.SPECIAL SUPPLEMENTS To each his own - that is the rationale behind Deccan Heralds multi-facetedspecial supplements. Each Sunday morning the reader finds three special colorsections waiting on his doorstep.SUNDAY HERALD is a supplement published on Sundays with strong thought-provoking and mainstream concerns, as well as regular features on consumer issues,green subjects, animal welfare, gardening, bridge, crossword and offbeat travelogues.The Entertainment section of the Sunday magazine tells the reader about all thats hotand happening in showbiz.ARTICULATIONS is devoted to literature and art, with in-depth interviews, qualityfiction and book reviews. Articulations also include debates on education.__________________________________________________________________ 29 Babasabpatilfreepptmba.com
  • 30. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ECONOMY AND BUSINESS, published on Monday’s is the weekly round-up ofthe countrys industry, trade and commerce. Using interview based articles andfeatures on international developments from foreign publications; it also brings in aglobal perspective on money matters. The COMMENT column analyses issues likepolicy decisions, mergers, takeovers and other corporate events.SPECTRUM published on Tuesday’s, carries a wide range of articles on the peopleof Karnataka. Profiles of personalities and development stories from the districts arealso included.SCIENCE AND TECHNOLOGY published on Wednesday’s, carries articles onscience, industry, agriculture, development, health, information technology, ecologyand research & development. Articles are written by experts for the specialist as wellas the lay person.AVENUES published on Wednesday’s, is a weekly supplement that focuses oncareers, personnel and corporate management issues. In-depth features on aspects ofhuman resource development and organizational behaviour by management veteransare the sections highlights. Also included here are appointment advertisements.SPORTSCENE published on Thursday’s, reviews and previews the sporting actionof the week past and the week ahead. It covers sports personalities, keeps track ofdevelopments in sports and profiles regional talent. The supplement unravelscontroversies and at regular intervals brings to light malpractices and corruption in thesporting arena. Sportscene also has the OPINION column which comments on sports__________________________________________________________________ 30 Babasabpatilfreepptmba.com
  • 31. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________related issues. The RESPONSE section gives readers an opportunity to express theiropinions on sports matters.METROLIFE Your bond with Bangalore was started on November 28, 2002. Thiseight page tabloid size supplement captures the happenings in and around Bangaloreand contains lively articles on civic issues in the city, eating out, weekend getawaysaround Bangalore, shopping, fashion, real estate and crime file.LIVING published on Friday’s, concentrates on the home and family with a look atcontemporary life and forays into the realms of nostalgia. It features changes inlifestyle, dress codes, home decor, gardening, child rearing, relationships, attitudes,table manners and home remedies.OPEN SESAME published on Friday’s is a fun-filled eight page tabloid for kidspacked with some of the best childrens writing from India, do-it-yourself columns,nature notes, riddles, serial stories that are specially commissioned, everyday science,reflections of school teachers and the occasional comic strip. And of course thereader-friendly page of letters from the young readers responding to the messages andqueries of Sesame Seed, the sections mascot.THE WORLD WIDE WEB: On April 15, 1996, Deccan Herald launched its Internetedition. Today Deccan Herald reaches out to the world and it’s innovative and easy tonavigate web site is a big hit with netizens.ZONED EDITIONS__________________________________________________________________ 31 Babasabpatilfreepptmba.com
  • 32. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Deccan Heralds several zoned editions serve to cover local news in greaterdetail and to highlight the developments in these areas, thus being in touch withreaders in every region of Karnataka.HUBLI PRINTING Karnataka, the land of culture, also happens to be the land of distances. Withthe increase in technological sophistication, The Printers (Mysore) Private Limitedhas found a solution to this problem. The facsimile edition of Deccan Herald andPrajavani was launched on November 1, 1989. Edited in Bangalore, the news is sentthrough high speed telecommunication lines to Hubli-Dharwad where the paper isprinted and distributed. By using the cutting-edge of technology, like total digital workflow, to itsadvantage, The Printers (Mysore) Private Limited has made sure that its publicationsreach readers in this region on time. The Group challenged basic assumptions like theproblem of distance and came up with specific strategies to tap resources usingtechnology as a tool. Three 64 KB lines enable quick transmission of data. Offsetprinters like News line 45 and Coroset which run on state-of-the-art technology canprint up to 40,000 copies per hour. As a result, circulation has increased and theGroup is constantly expanding its market in this region. Readers in the districts ofDharwad, Karwar, Shimoga, Davangere, Bijapur, Bellary and Belgaum welcome theday with Deccan Herald and Prajavani.HYDERABAD-KARNATAKA EDITION__________________________________________________________________ 32 Babasabpatilfreepptmba.com
  • 33. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ In addition to Bangalore and Hubli printing, Deccan Herald and Prajavanistarted printing a separate Hyderabad-Karnataka edition in Hyderabad on June 15,1999 to facilitate the readers of the northern Karnataka districts of Gulbarga, Bidarand Raichur getting their papers well in time. The printing was shifted to Gulbarga onMarch 11, 2001MANGALORE EDITION To serve the interests of the readers in coastal Karnataka and to ensure thatthey get their favorite newspaper at the crack of dawn, the Group set up a printingplant at Mangalore and started printing a separate edition on August 25, 2000. Thenumber of editions, districts served and copies printed from these centres are asfollowsBelur Plant Four editions; Serves districts of Bellary, Koppal, Raichur, Bijapur (part),Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum, Haveri, Gadag andDharwadMangalore Plant__________________________________________________________________ 33 Babasabpatilfreepptmba.com
  • 34. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Two editions serve the districts of Chikmagalur, Shimoga (part), Kodagu,Udupi and Dakshina Kannada besides KasargodGulbarga Plant Two editions serve the districts of Raichur, Bidar, Bijapur (part) and GulbargaSubscription rates of Deccan Herald Deccan Herald Weekday Price (in Rupees per copy) Monday 3.00 Tuesday 3.00 Wednesday 3.00 Thursday 3.00 Friday 3.00 Saturday 3.00 Sunday 4.50Subscription rates of Prajavani Prajavani Weekday Price (in Rupees Per copy) Monday 2.50 Tuesday 2.50__________________________________________________________________ 34 Babasabpatilfreepptmba.com
  • 35. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Wednesday 2.50 Thursday 2.50 Friday 3.00 Saturday 2.50 Sunday 3.00 Their other publications are Sudha and Mayura. Sudha is a weekly edition andMayura is a monthly edition. Both these editions have strong presence in UK, USA,and Australia. Their prices are as follows: Sudha Mayura (Monthly) Price (in Rupees per copy) Price (in Rupees per copy) 10.00 7.00 Organization Chart CM 2 JMD Directors VP AGM Prod Materials Fin Edi__________________________________________________________________ 35 Babasabpatilfreepptmba.com
  • 36. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Advertising Circulation Personnel AGM AGM DGM Deccan 2 DGM (Bangalore, Herald Mysore, Mangalore, Bangalore rural) 1 AGM (Hubli, Electronics Systems DH PV Davengere, Gulbarga) Sampling plan of the study Disstratified proportionate random sampling method has been adopted for thisstudy. The total sample size of 250 respondents has been selected randomly fromHubli and Dharwad cities as per the convenience of the researcher. All theserespondents have been personally met by the researcher for collecting primary data. • Population: - Kannada newspaper readers from Hubli-Dharwad region. • Sample frame: -__________________________________________________________________ 36 Babasabpatilfreepptmba.com
  • 37. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ • Sample size: - 250 • Sample unit: - Research design The research design selected for this research is descriptive research design.Descriptive research design is the one that simply describes something suchdemographic characteristics of consumers who use/sell the product/service. Thedescriptive study is typical concerned with determining frequency with whichsomething occurs or how variables vary together. Data collection methods 1. Literature survey: In this method I went through the documents & files given to me by the company. 2. Observational method: I carried out this method to get the first hand information. I observed what is carried out in the company and the respondent’s attitude towards the product.__________________________________________________________________ 37 Babasabpatilfreepptmba.com
  • 38. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 3. Individual interviews: This is a time consuming method. I personally met individual respondent & interacted with them about their opinion towards Prajavani. This gave me a clear overview of their attitude towards the product (Prajavani). 4. Questionnaire: This is a structured method where set of questions are listed & the respondents are asked to fill in the questionnaire. I prepared a questionnaire with reference to the Assistant General Manager, Mr. Shriramakrishna. It includes 25 descriptive questions, which brings out the respondents opinion towards Prajavani. It also tests the level of knowledge & awareness of the company’s products. It also highlights their expectations from the company. Swot AnalysisStrengths 1. Superior product quality. 2. Research and development backup. 3. Brand loyalty. 4. Company has strong national presence.__________________________________________________________________ 38 Babasabpatilfreepptmba.com
  • 39. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 5. Excellent administration.Weaknesses 1. The management lacks the skills of attracting consumers and bringing awareness of the products of the company by providing better communication channels.Opportunities 1. Company has got strong infrastructure, financial backup. 2. Whenever needed company has to open up to prove its presence. 3. It aims to capture 50% market share across the state.Threats 1. It faces strong and still competition in North Karnataka from two major competitor publications. Chapter – 3 Analysis & Interpretation of the StudyThe following results were obtained after conducting the survey which will beexplained with the help of graphs and charts.__________________________________________________________________ 39 Babasabpatilfreepptmba.com
  • 40. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 1:- Age of respondent Cumulative Frequency Percent Valid Percent Percent Valid below 16 2 .8 .8 .8 16 to 25 84 33.6 33.6 34.4 26 to 35 68 27.2 27.2 61.6 36 to 45 47 18.8 18.8 80.4 46 & above 49 19.6 19.6 100.0 Total 250 100.0 100.0 40 30 20 10 Percent 0 below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:-__________________________________________________________________ 40 Babasabpatilfreepptmba.com
  • 41. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the age category of the respondents. Datawas collected from all different age categories ranging from below 16 years to 46 andabove age groups. 0.8% of the respondents belonged to age group of below 16 years,33.6% of the respondents belonged to the age group between 16 to 25 years, 27.2% ofthe respondents belonged to the age group between 26 to 35 years and 38.4% of therespondents belonged to the age group between 36 to 45 and 46 & above each.Table 2:- Gender of respondent Cumulative Frequency Percent Valid Percent Percent Valid male 108 43.2 43.2 43.2 female 142 56.8 56.8 100.0 Total 250 100.0 100.0 60 50 40 30 20 10 Percent 0 male femaleInterpretation:-__________________________________________________________________ 41 Babasabpatilfreepptmba.com
  • 42. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the gender category of the respondents. It isobserved from the survey that 45% of the respondents were male and 55% of therespondents were females.Table 3:- Qualification of respondent Cumulative Frequency Percent Valid Percent Percent Valid below sslc 9 3.6 3.6 3.6 ssls to puc 45 18.0 18.0 21.6 graduate 136 54.4 54.4 76.0 PG 34 13.6 13.6 89.6 others 26 10.4 10.4 100.0 Total 250 100.0 100.0 60 50 40 30 20 10 Percent 0 below sslc ssls to puc graduate PG othersInterpretation:-__________________________________________________________________ 42 Babasabpatilfreepptmba.com
  • 43. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table shows the educational qualification of the respondents. 3.6%of the sample falls under below SSLC category, 18% of sample were between SSLC& PUC, 54.4% were graduates, 13.6% were PG’s, 10.4% were qualified with othercourses.Table 4:- Occupation Cumulative Frequency Percent Valid Percent Percent Valid govt emp 36 14.4 14.4 14.4 buz man 9 3.6 3.6 18.0 academician 19 7.6 7.6 25.6 student 76 30.4 30.4 56.0 housewife 6 2.4 2.4 58.4 professional 59 23.6 23.6 82.0 pri sec emp 39 15.6 15.6 97.6 others 6 2.4 2.4 100.0 Total 250 100.0 100.0 40 30 20 10 Percent 0 govt emp academician housew if e pri sec emp buz man student prof essional othersInterpretation:-__________________________________________________________________ 43 Babasabpatilfreepptmba.com
  • 44. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table shows the occupation of the respondents. 14.4% weregovernment employees, 3.6% were business men, 7.6% were academicians, 30.4%were students, 2.4% were housewives, 23.6% were professionals, 15.6% were privatesector employees, and 2.4% belonged to other occupations.Table 5:- Monthly income Cumulative Frequency Percent Valid Percent Percent Valid les 3000 55 22.0 22.0 22.0 3000 to 10000 152 60.8 60.8 82.8 10001 to 15000 19 7.6 7.6 90.4 above 15000 24 9.6 9.6 100.0 Total 250 100.0 100.0 70 60 50 40 30 20 10 Percent 0 les 3000 3000 to 10000 10001 to 15000 above 15000Interpretation:-__________________________________________________________________ 44 Babasabpatilfreepptmba.com
  • 45. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table shows the monthly income of the respondents. Around 22%of the respondents receive salary less than Rs 3000, 60% of the respondents receivesalary between 3000 to 10000, 7.6% of the respondents receive salary between 10001to 15000 and 9.6% of the respondents receive salary above 15000.Table 6:- Expected time of Delivery of newspaper Cumulative Frequency Percent Valid Percent Percent Valid 5am to 6am 32 12.8 12.8 12.8 6am to 6.30am 80 32.0 32.0 44.8 6.30am to 7am 72 28.8 28.8 73.6 7am to 7.30am 66 26.4 26.4 100.0 Total 250 100.0 100.0 40 30 20 10 Percent 0 5am to 6am 6am to 6.30am 6.30am to 7am 7am to 7.30amInterpretation:- The above table and graph shows the expected time of delivery of news paperto the respondents. The ranking for the expected timing of delivery of news paper isas follows; around 12.8% of the respondents ranked the timing between 5am to 6am,32% of the respondents ranked the timing between 6am to 6.30am, 28.8% of the__________________________________________________________________ 45 Babasabpatilfreepptmba.com
  • 46. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________respondents ranked the timing between 6.30am to 7am, and 26.4% of the respondentsranked the timing between 7am to 7.30am.Table 7:- Sl. No Newspaper No. of respondents Percent 1 Samyukta Karnatak 125 50% 2 Vijay karnatak 94 37.6% 3 Prajavani 45 18% 4 Udayvani 0 0 5 Kannada Prabha 2 0.8% 6 Deccan Herald 59 23.6% 7 The Times of India 27 10.8% 8 The Hindu 2 0.8% 9 Indian Express 9 3.6% 10 Vijay Times 23 9.2% 60 50 40 30 20 10 0 sk vk pv uv kp dh toi th ie vt percentage of subscription of newspapersInterpretation:- The above table and graph shows the subscription of different newspapers.About 50% of the respondents subscribe for Samyukta Karnatak, 37.6% subscribe forVijay Karnatak, 18% subscribe for Prajavani, 0.8% subscribe for Kannada Prabha,23.6% subscribe for Deccan Herald, 10.8% subscribe for The Times of India, 0.8%__________________________________________________________________ 46 Babasabpatilfreepptmba.com
  • 47. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________subscribe for The Hindu, 3.6% subscribe for Indian Express & 9.2% subscribe forVijay Times.Table 8:- Sl. No Newspaper No. of respondents 1 Deccan Herald 18 2 The Times of India 1 3 The Hindu 2 4 Vijay Times 11 subscription of newspapers 20 18 16 14 12 10 8 6 4 2 0 dh toi th vtInterpretation:- The above table shows the frequency of subscription of other languagenewspapers by Prajavani readers. Around 18 readers of Prajavani subscribed DeccanHerald, 1 reader subscribes for The Times of India, 2 readers subscribe for The Hinduand 11 subscribed for Vijay Times.__________________________________________________________________ 47 Babasabpatilfreepptmba.com
  • 48. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 9:- PV*Subscription period of newspaper Crosstabulation Count Subscription period of newspaper lesthn6mnths 6mnths to 1 yr 1 to 5 yrs 5 yrs & above Total Q11PV 1 3 6 12 24 45 Total 3 6 12 24 45 30 20 Subscription period 10 lesthn6mnths 6mnths to 1 yr Count 1 to 5 yrs 0 5 yrs & above 1Interpretation:- The above table shows the subscription period of Prajavani. The followingtable shows the subscription period of Prajavani. Total number of Prajavanisubscribers is around 45. 6.6% respondents subscription period is less than 6 months,13.3% respondents subscription period is between 6 months to 1 year, 26.6%respondents subscription period is between 1 year to 5 years and around 53.3%respondent’s subscription period is above 5 years.__________________________________________________________________ 48 Babasabpatilfreepptmba.com
  • 49. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 10:- The following table shows the ranking given by respondents of different agegroups to the Kannada daily newspapers. Ranks for Samyukta Karnatak Count SK RANKS Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Total Age of below 16 2 2 respondent 16 to 25 32 35 15 1 1 84 26 to 35 38 23 7 68 36 to 45 28 9 7 2 1 47 46 & above 25 16 7 1 49 Total 125 83 36 3 3 250 40 30 20 Rank 1 Rank 2 10 Rank 3 Count Rank 4 0 Rank 5 below 16 16 to 25 26 to 35 36 to 45 46 & above Ranks for Prajavani Count PV RANKS Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Total Age of below 16 2 2 respondent 16 to 25 9 22 42 8 3 84 26 to 35 13 29 20 5 1 68 36 to 45 6 14 22 5 47 46 & above 11 22 12 4 49 Total 39 87 98 22 4 250__________________________________________________________________ 49 Babasabpatilfreepptmba.com
  • 50. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 50 40 30 20 Rank 1 Rank 2 10 Rank 3 Rank 4 0 Rank 5 below 16 16 to 25 26 to 35 36 to 45 46 & above Ranks for Vijay Karnatak Count VK RANKS Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Total Age of below 16 2 2 respondent 16 to 25 42 25 12 3 2 84 26 to 35 16 14 34 1 3 68 36 to 45 13 20 11 1 2 47 46 & above 12 10 21 4 2 49 Total 83 71 78 9 9 250 50 40 30 20 Rank 1 Rank 2 10 Rank 3 Rank 4 0 Rank 5 below 16 16 to 25 26 to 35 36 to 45 46 & above__________________________________________________________________ 50 Babasabpatilfreepptmba.com
  • 51. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 11:- The following table shows the ranking given by respondents to differentcriteria while selecting a newspaper. Ranking was given from 1 to 5. Important Important Average Important Important Very Less Not ParticularsNo. of pages 14.8% 9.6% 9.2% 22.4% 44%Price 21.6% 18.4% 25.2% 17.2% 17.6%Quality of printing 29.6% 30.6% 23.6% 13.2% 3.6%Quality of news items 79.6% 10% 2.8% 3.6% 4%Quality of paper used 22.4% 36.8% 24% 14% 2.8%Quality of articles 53.6% 22.4% 13.2% 5.2% 5.6%Language 51.2% 28.4% 13.6% 5.2% 1.6%Coverage & reach 19.2% 18.4% 29.6% 24.8% 8%Local news 47.6% 22.4% 18.8% 7.2% 4%Advertisements 9.2% 10% 17.6% 36% 27.2%Different kind of supplements 14% 12% 12.8% 38.4% 22.8%Delivery time 49.6% 20% 14.8% 10.8% 4.8%No. of colour pages 5.6% 13.2% 10.8% 13.6% 56.8% 90 80 70 60 50 40 30 20 10 0 s e h y e ty s y s s e ty ts ad ic ac qt ag pg qt ge ew im rq sq en pr re t gu s pa yt pr lor n pe lem nw tcl al lan er co of pa ar loc pp liv No de su very important important average less important not important__________________________________________________________________ 51 Babasabpatilfreepptmba.com
  • 52. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 12:- Respondents satisfaction with price structure Cumulative Frequency Percent Valid Percent Percent Valid yes 220 88.0 88.0 88.0 no 30 12.0 12.0 100.0 Total 250 100.0 100.0 Respondents satisfaction with price structure 100 80 60 40 20 Percent 0 yes noInterpretation:- The above table and graph shows the respondents satisfaction level with theprice structure of Kannada daily newspapers. 88% of the respondents are satisfiedwith the price of the Kannada daily newspapers while the remaining 12% are not.__________________________________________________________________ 52 Babasabpatilfreepptmba.com
  • 53. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 13:- Opinion about info in published insupplements Cumulative Frequency Percent Valid Percent Percent Valid yes 121 48.4 48.4 48.4 no 129 51.6 51.6 100.0 Total 250 100.0 100.0 Opinion about info in published insupplements 60 50 40 30 20 10 Percent 0 yes no Opinion about info in published insupplementsInterpretation:- The above table and graph shows the respondents satisfaction level with theinformation published in Kannada daily newspapers. 48.4% of the respondents aresatisfied with the information published in Kannada daily newspapers while theremaining 51.6% are not.__________________________________________________________________ 53 Babasabpatilfreepptmba.com
  • 54. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 14:- Supplements Very Much Average Not Necessary Necessary Entertainment 34.1% 58.1% 7.8% Women 58.9% 38% 3.1% Job Market 72.9% 22.5% 4.7% Children ( Below 15 Yrs) 32.6% 62.8% 4.7% Youth (15-22 yrs) 63.6% 26.4% 10.1% Fashion & Life style 26.4% 47.3% 26.4% Shopping 21.7% 44.2% 34.1% Matrimonial 18.6% 28.7% 52.7% Real Estate / Auto Sales 29.5% 56.6% 14% Education News 86.8% 11.6% 1.6% Horoscope 20.9% 43.4% 35.7% Health Care 82.9% 16.3% 0.8% Science & Technology 86.8% 12.4% 0.8% Societal Concern articles 41.5% 52.7% 0.8% 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Societal Concern Women Education Job Market Fashion & Horoscope Technology articles Life style Matrimonial Health Care Youth (15-22 Real Estate / Shopping Below 15 Yrs) Entertainment Science & Auto Sales News Children ( yrs) Very Much Necessary Average Not NecessaryInterpretation:- The above table and graph shows the respondents ranking for theirrequirements about the information to be published in the supplements of Kannadadaily newspapers.__________________________________________________________________ 54 Babasabpatilfreepptmba.com
  • 55. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 15:- Respondents opinion about shifting to other newspaper Cumulative Frequency Percent Valid Percent Percent Valid yes 24 9.6 9.6 9.6 no 226 90.4 90.4 100.0 Total 250 100.0 100.0 100 80 60 40 20 Percent 0 yes noInterpretation:- The above table and graph shows the respondents opinion about their wish toshift to other newspapers. Only 9.6% of the respondents are willing to shift to othernewspapers and the remaining 90.4% of the respondents are not.__________________________________________________________________ 55 Babasabpatilfreepptmba.com
  • 56. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 16:- PV Awareness Level Cumulative Frequency Percent Valid Percent Percent Valid yes 244 97.6 97.6 97.6 no 6 2.4 2.4 100.0 Total 250 100.0 100.0 120 100 80 60 40 Percent 20 0 yes noInterpretation:- The above table and graphs shows the awareness level of Prajavaninewspaper. Around 97.6% of the respondents are aware of Prajavani newspaper andonly 2.4% of the respondents are not aware of the Prajavani newspaper.__________________________________________________________________ 56 Babasabpatilfreepptmba.com
  • 57. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 17:- SINCE WHEN Cumulative Frequency Percent Valid Percent Percent Valid less than 6 months 14 5.6 5.7 5.7 6 months to 1 yr 26 10.4 10.7 16.4 1 yr to 5 yrs 56 22.4 23.0 39.3 5 yrs & above 148 59.2 60.7 100.0 Total 244 97.6 100.0 Missing System 6 2.4 Total 250 100.0 70 60 50 40 30 20 Percent 10 0 less than 6 months 1 yr to 5 yrs 6 months to 1 yr 5 yrs & aboveInterpretation:- The above table and graph shows the period of the awareness level ofPrajavani. Around 5.6% of the respondents are aware of Prajavani from less than 6months, 10.4% of the respondents are aware from 6 months to 1 year, 22.4% of therespondents are aware from 1 year to 5 years and 59.2% are aware from more than 5years.__________________________________________________________________ 57 Babasabpatilfreepptmba.com
  • 58. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 18:- Metro Awareness Cumulative Frequency Percent Valid Percent Percent Valid yes 113 45.2 45.2 45.2 no 137 54.8 54.8 100.0 Total 250 100.0 100.0 60 50 40 30 20 10 Percent 0 yes noInterpretation:- The above table and graph shows the awareness level of the supplement calledMETRO published by Prajavani. Around 45.2% respondents are aware of METROsupplement and the remaining 54.8% of the respondents are not.__________________________________________________________________ 58 Babasabpatilfreepptmba.com
  • 59. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 19:- Metro Satisfaction Level Cumulative Frequency Percent Valid Percent Percent Valid yes 100 40.0 88.5 88.5 no 13 5.2 11.5 100.0 Total 113 45.2 100.0 Missing System 137 54.8 Total 250 100.0 Metro Satisfaction Level 100 80 60 40 20 Percent 0 yes noInterpretation:- The above table and graph shows the satisfaction level of the respondentsabout the information published in Metro supplement. 88.5% respondents; of thosewho are aware of METRO supplement are satisfied with the information published inMETRO supplement and only 11.5% respondents are not satisfied.__________________________________________________________________ 59 Babasabpatilfreepptmba.com
  • 60. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 20:- Particulars Excellent Good Average Poor Very PoorLanguage 103 123 8 3 -Print quality 88 103 36 7 1Local news 57 91 70 14 5Regional News 37 112 68 9 2State News 37 122 61 9 -National News 41 93 62 25 5International News 41 87 56 32 14Sports News 41 90 71 25 1Business News 26 69 98 37 1Youth related 21 100 68 37 8Editorial 61 88 56 24 5Media & Advertisement 28 79 95 29 -Reach & Circulation 16 70 89 52 8Science & Technology 21 117 70 26 4Cartoons 24 50 89 47 23 140 120 excellent 100 good 80 average 60 poor 40 20 very poor 0 na w s at ws te iona ws ca c h r c ds int ge s re s y na ws a al bu rts s sc t i o n s ed d ne ew w w lo alit te on i re me itor te a a e e e ne at l ne sp ne la gu a re a l n rto ln na e n n qu & i& ul ss l n c la h di o ci ut st gio io pr si t yo & rn h ac inInterpretation:- The above table and graph shows the respondents ranking about their opinionregarding Prajavani newspaper. The ranking was given on scale ranging from__________________________________________________________________ 60 Babasabpatilfreepptmba.com
  • 61. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________excellent to very poor. The graph and values are not to scale because the respondentshave ranked only those criteria of that they are aware of.Table 21:- Particulars Very Much Average Not Necessary NecessaryGeneral News 56% 38.4% 5.6%Regional news 62.4% 35.6% 2%State news 78.4% 20.8% 0.8%International news 64.4% 35.6% 0Business News 46% 52% 2%Sports News 36.4% 60.4% 3.2%Science News 72.4% 25.6% 2%Editorial 32.8% 58.4% 8.8%Art & culture News 25.6% 64.4% 10%Film News 12.8% 36.8% 50.4%Advertisements 13.2% 45.6% 41.2%Tenders 31.6% 51.2% 17.2%National news 70.4% 28.4% 1.2%Political news 44.4% 47.2% 8.4%Educational & Management Articles 86.4% 13.2% 0.4% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Business Film News International Tenders State news Editorial Art & culture Advertisements Political news Educational & National news Science News Regional news Management News Sports News General News news News Articles Very Much Necessary Average Not NecessaryInterpretation:- The above table and graph shows the respondents ranking for the criteriawhich they feel, should be published in the Kannada daily newspapers.__________________________________________________________________ 61 Babasabpatilfreepptmba.com
  • 62. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 22:- Age of respondent * LANGUAGE Crosstabulation Count LANGUAGE excellent good average poor Total Age of below 16 2 2 respondent 16 to 25 40 33 3 76 26 to 35 21 40 2 2 65 36 to 45 20 23 2 1 46 46 & above 22 25 1 48 Total 103 123 8 3 237 50 40 30 20 LANGUAGE excellent 10 good average 0 poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the language of Prajavani.__________________________________________________________________ 62 Babasabpatilfreepptmba.com
  • 63. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 23:- Age of respondent * Print Quality Crosstabulation Count Print Quality excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 35 31 7 3 76 26 to 35 19 30 12 4 65 36 to 45 18 12 13 1 44 46 & above 16 28 4 48 Total 88 103 36 7 1 235 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the print quality of Prajavani.__________________________________________________________________ 63 Babasabpatilfreepptmba.com
  • 64. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 24:- Age of respondent * Local news Crosstabulation Count Local news excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 33 24 15 2 2 76 26 to 35 7 31 22 2 2 64 36 to 45 10 17 15 4 1 47 46 & above 7 17 18 6 48 Total 57 91 70 14 5 237 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the local news coverage of Prajavani.__________________________________________________________________ 64 Babasabpatilfreepptmba.com
  • 65. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 25:- Age of respondent * Regional news Crosstabulation Count Regional news excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 14 34 16 4 1 69 26 to 35 5 28 26 3 1 63 36 to 45 9 24 13 46 46 & above 9 24 13 2 48 Total 37 112 68 9 2 228 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the regional news coverage of Prajavani.__________________________________________________________________ 65 Babasabpatilfreepptmba.com
  • 66. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 26:- Age of respondent * State news Crosstabulation Count State newsw excellent good average poor Total Age of below 16 2 2 respondent 16 to 25 15 41 9 6 71 26 to 35 6 35 19 2 62 36 to 45 4 29 14 47 46 & above 12 15 19 1 47 Total 37 122 61 9 229 50 40 30 20 excellent 10 good average 0 poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:-__________________________________________________________________ 66 Babasabpatilfreepptmba.com
  • 67. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the state news coverage of Prajavani.Table 27:- Age of respondent * National news Crosstabulation Count National news excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 19 28 12 8 2 69 26 to 35 7 25 22 6 2 62 36 to 45 4 21 14 7 46 46 & above 11 17 14 4 1 47 Total 41 93 62 25 5 226 30 20 excellent 10 good average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:-__________________________________________________________________ 67 Babasabpatilfreepptmba.com
  • 68. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the national news coverage of Prajavani.Table 28:- Age of respondent * International news Crosstabulation Count International news excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 18 28 7 14 4 71 26 to 35 9 32 13 6 2 62 36 to 45 5 14 16 5 7 47 46 & above 9 11 20 7 1 48 Total 41 87 56 32 14 230 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:-__________________________________________________________________ 68 Babasabpatilfreepptmba.com
  • 69. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the International news coverage of Prajavani.Table 29:- Age of respondent * Sports news Crosstabulation Count Sports news excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 16 32 13 7 1 69 26 to 35 10 26 17 9 62 36 to 45 4 18 19 6 47 46 & above 11 12 22 3 48 Total 41 90 71 25 1 228 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:-__________________________________________________________________ 69 Babasabpatilfreepptmba.com
  • 70. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the sports news coverage of Prajavani.Table 30:- Age of respondent * Business news Crosstabulation Count Business news excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 12 28 21 10 71 26 to 35 4 13 33 12 1 63 36 to 45 1 18 17 11 47 46 & above 9 8 27 4 48 Total 26 69 98 37 1 231 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:-__________________________________________________________________ 70 Babasabpatilfreepptmba.com
  • 71. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the business news coverage of Prajavani.Table 31:- Age of respondent * Youth related Crosstabulation Count Youth related excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 10 35 22 6 2 75 26 to 35 2 26 21 11 2 62 36 to 45 3 20 9 14 1 47 46 & above 6 17 16 6 3 48 Total 21 100 68 37 8 234 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & above__________________________________________________________________ 71 Babasabpatilfreepptmba.com
  • 72. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Interpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the youth related news coverage of Prajavani.Table 32:- Age of respondent * Editorial Crosstabulation Count Editorial excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 24 26 18 5 3 76 26 to 35 11 25 14 9 2 61 36 to 45 14 13 14 6 47 46 & above 12 22 10 4 48 Total 61 88 56 24 5 234__________________________________________________________________ 72 Babasabpatilfreepptmba.com
  • 73. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 30 20 excellent 10 good average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the editorial section of Prajavani.Table 33:- Age of respondent * Advertisements Crosstabulation Count Advertisements excellent good average poor Total Age of below 16 2 2 respondent 16 to 25 11 28 28 7 74 26 to 35 5 19 26 10 60 36 to 45 4 12 24 7 47 46 & above 8 18 17 5 48 Total 28 79 95 29 231__________________________________________________________________ 73 Babasabpatilfreepptmba.com
  • 74. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 30 20 10 excellent good average 0 poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the advertisements of Prajavani.Table 34:- Age of respondent * Reach and circulation Crosstabulation Count Reach and circulation excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 5 16 31 18 6 76 26 to 35 2 20 23 17 62 36 to 45 1 18 15 11 2 47 46 & above 8 14 20 6 48 Total 16 70 89 52 8 235__________________________________________________________________ 74 Babasabpatilfreepptmba.com
  • 75. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 40 30 20 excellent good 10 average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the reach and circulation of Prajavani.Table 35:-__________________________________________________________________ 75 Babasabpatilfreepptmba.com
  • 76. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Age of respondent * Science & technology Crosstabulation Count Science & technology excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 7 48 15 3 3 76 26 to 35 5 24 26 10 65 36 to 45 1 26 16 4 47 46 & above 8 17 13 9 1 48 Total 21 117 70 26 4 238 60 50 40 30 excellent 20 good average 10 poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the science and technological news coverage ofPrajavani.Table 36:-__________________________________________________________________ 76 Babasabpatilfreepptmba.com
  • 77. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Age of respondent * Cartoons Crosstabulation Count Cartoons excellent good average poor very poor Total Age of below 16 2 2 respondent 16 to 25 13 15 26 15 7 76 26 to 35 4 14 24 14 6 62 36 to 45 1 11 17 9 7 45 46 & above 6 8 22 9 3 48 Total 24 50 89 47 23 233 30 20 excellent 10 good average poor 0 very poor below 16 16 to 25 26 to 35 36 to 45 46 & aboveInterpretation:- The above table and graph shows the cross tabulation between the age ofrespondent and the ranking given to the cartoons sections of Prajavani.Table 37:-__________________________________________________________________ 77 Babasabpatilfreepptmba.com
  • 78. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Monthly income * Prajavani Crosstabulation Count Prajavani 1 Total Monthly les 3000 11 11 income 3000 to 10000 24 24 10001 to 15000 5 5 above 15000 5 5 Total 45 45 30 20 10 Count 0 les 3000 3000 to 10000 10001 to 15000 above 15000 Monthly incomeInterpretation:- The above table and graph shows the cross tabulation between the monthlyincome of respondents; those who subscribe Prajavani. 24.4% subscriber’s monthlyincome is less than 3000, 53.3% subscribers monthly income is in between 3000 to10000, 11.1% subscribers monthly income is in between 10000 to 15000 and 11.1%subscribers monthly income is above 15000.NOTE: - The above percentages are taken out of 45 respondents.Table 38:-__________________________________________________________________ 78 Babasabpatilfreepptmba.com
  • 79. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Respondents satisfaction with price structure of Prajavani Count Prajavani 1 Total Respondents satisfaction yes 40 40 with price structure no 5 5 Total 45 45 50 40 30 20 10 0 yes noInterpretation:- The above table and graph shows the cross tabulation between the subscribersof Prajavani and their satisfaction level about the price structure of Prajavani. 88.8%respondents are satisfied with the price structure of Prajavani and the remaining11.1% of the respondents are not.NOTE: - The above percentages are taken out of 45 respondents.__________________________________________________________________ 79 Babasabpatilfreepptmba.com
  • 80. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 39:- Respondents opinion about shifting to other newspaper Count Prajavani 1 Total Respondents opinion yes 2 2 about shifting to other newspaper no 43 43 Total 45 45 50 40 30 20 10 0 yes noInterpretation:- The above table and graph shows he cross tabulation between the subscribersof Prajavani and their opinion of shifting to other newspapers. Only 4.4% of therespondents are willing to shift to other newspapers and the remaining 95.5% ofrespondents are not.NOTE: - The above percentages are taken out of 45 respondents.__________________________________________________________________ 80 Babasabpatilfreepptmba.com
  • 81. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 40:- Opinion about info in published in supplements of Prajavani Count Prajavani 1 Total Opinion about info in yes 26 26 published insupplements no 19 19 Total 45 45 28 26 24 22 20 18 yes noInterpretation:- The above table and graph shows the cross tabulation between the subscribersof Prajavani and their opinion about the information published in the supplements ofPrajavani. 57.7% of the subscribers are satisfied with the information published in thesupplements of Prajavani newspaper whereas the remaining 42.2% are not satisfied.NOTE: - The above percentages are taken out of 45 respondents.__________________________________________________________________ 81 Babasabpatilfreepptmba.com
  • 82. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Table 41:- Expected time of Delivery of newspaper Count Prajavani 1 Total Expected time 5am to 6am 3 3 of Delivery of 6am to 6.30am 10 10 newspaper 6.30am to 7am 22 22 7am to 7.30am 10 10 Total 45 45 30 20 10 0 5am to 6am 6am to 6.30am 6.30am to 7am 7am to 7.30amInterpretation:- The above table and graph shows the cross tabulation between the subscribersof Prajavani and their expected time of delivery of newspaper. 6.6% subscribersexpect that the newspaper should be delivered to them between 5 am and 6 am, 22.2%subscribers expect that the newspaper should be delivered to them between 6 am and6.30 am, 48.8% subscribers expect that the newspaper should be delivered to thembetween 6.30 am and 7 am, 22.2% subscribers expect that the newspaper should bedelivered to them between 7 am and 7.30 am.NOTE: - The above percentages are taken out of 45 respondents.__________________________________________________________________ 82 Babasabpatilfreepptmba.com
  • 83. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Results and Discussions After having looked into tables and graphs which represent the responses of therespondents, researcher has come out with the following summary of findings.1) It is clear from the analysis of data that 33.6% of the respondents belonged to the age group between 16 to 25 years, 27.2% of the respondents belonged to the age group between 26 to 35 years and 38.4% of the respondents belonged to the age group between 36 to 45 and 46 & above each.2) It is observed from the survey that 45% of the respondents were male and 55% of the respondents were females.3) 3.6% of the respondents fall under the qualification category of below SSLC category, 18% of respondents were qualified between SSLC & PUC, 54.4% were graduates, 13.6% were PG’s, 10.4% were qualified with other courses.4) 14.4% of the respondents were government employees, 3.6% were business men, 7.6% were academicians, 30.4% were students, 2.4% were housewives, 23.6% were professionals, 15.6% were private sector employees, and 2.4% belonged to other occupations.5) Around 22% of the respondents receive salary less than Rs 3000, 60% of the respondents receive salary between 3000 to 10000, 7.6% of the respondents receive salary between 10001 to 15000 and 9.6% of the respondents receive salary above 15000.6) Around 12.8% of the respondents ranked the expected time of delivery of newspaper between 5am to 6am, 32% of the respondents ranked the timing between 6am to 6.30am, 28.8% of the respondents ranked the timing between__________________________________________________________________ 83 Babasabpatilfreepptmba.com
  • 84. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 6.30am to 7am, and 26.4% of the respondents ranked the timing between 7am to 7.30am.7) It was found from the survey that; 50% subscribed for Samyukta Karnatak, 37.6% subscribed for Vijay Karnatak, 18% subscribed for Prajavani, 0.8% subscribed for Kannada Prabha, 23.6% subscribed for Deccan Herald, 10.8% subscribed for The Times of India, 0.8% subscribed for The Hindu, 3.6% subscribed for Indian Express and 9.2% subscribed for Vijay Times.8) Around 40% readers of Prajavani subscribed Deccan Herald, 2.2% reader subscribes for The Times of India, 4.4% readers subscribe for The Hindu and 24.4% subscribed for Vijay Times. (The above percentages are taken from the total of 45)9) Around 6.6% readers of Prajavani newspaper subscription period is less than 6 months, 13.3% respondents subscription period is between 6 months to 1 year, 26.6% respondents subscription period is between 1 year to 5 years and around 53.3% respondent’s subscription period is above 5 years.10) The following result was obtained from the survey regarding the ranking given by the respondents for Kannada daily newspapers:-  The following ranking is for Samyukta Karnatak; 50% ranked first, 33.2% ranked second, 14.4% ranked third, 1.2% ranked fourth and 1.2 % ranked fifth.  The following ranking is for Prajavani; 15.6% ranked first, 34.8% ranked second, 39.2% ranked third, 8.8% ranked fourth and 1.6% ranked fifth.  The following ranking is for Vijay Karnatak; 33.2% ranked first, 28.4% ranked second, 31.2% ranked third, 3.6% ranked fourth and 3.6% ranked fifth.__________________________________________________________________ 84 Babasabpatilfreepptmba.com
  • 85. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________11) The following results were obtained regarding the ranking given by respondents to different criteria while selecting a newspaper. Ranking was given on a scale of 5 pointer. 1 being highest preference and 5 being lowest preference. 24.4% of respondents said that the number of pages is an important criterion for selecting a newspaper, 9.2% ranked this criterion moderately and 66.4% said that number of pages is not an important criterion for them for selecting a newspaper. 40% of respondents said price is an important criterion, 25.2% were moderate and 34.8% said price is not an important criterion for them. 59.6% of respondents said printing quality is an important criterion, 23.6% were moderate on this criterion and 16.8% said this is not an important criterion for them. 89.6% of respondents said quality of news items is an important criterion, 2.8% ranked moderately and 7.6% of respondents said this is not important for them. 59.2% of respondents said quality of paper used is important for them, 24% ranked this criterion moderately and 16.8% said this is not important for them. 76% of respondents said quality of articles is important for them, 13.2% ranked this criterion moderately and 10.8% said this is not important for them. 79.6% of respondents said language is important for them, 13.6% ranked this criterion moderately and 6.8% said this is not important for them. 37.6% of respondents said coverage and reach is important for them, 29.6% ranked this criterion moderately and 32.8% said this is not important for them. 70% of respondents said local news coverage is important for them, 18.8% ranked this criterion moderately and 11.2% said this is not important for them.__________________________________________________________________ 85 Babasabpatilfreepptmba.com
  • 86. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 19.2% of respondents said advertisements are important for them, 17.6% ranked this criterion moderately and 63.2% said this is not important for them. 26% of respondents said issue of different kind of supplements is important for them, 12.8% raked this criterion moderately and 62.2% said this is not important for them. 69.6% of respondents said delivery time is important for them, 14.8% ranked this criterion moderately and 15.6% said this is not important for them. 18.8% of respondents said number of colour pages is important for them, 10.8% ranked this criterion moderately and 70.4% said this is not important for them.12) 88% of the respondents are satisfied with the price of the Kannada daily newspapers while the remaining 12% are not.13) 48.4% of the respondents are satisfied with the information published in Kannada daily newspapers while the remaining 51.6% are not.14) The following results were obtained form the respondents of those who are not satisfied with the amount of information published in the supplements of Kannada daily newspapers. 34.1% respondents said entertainments is necessary, 58.1% ranked it moderately and 7.8% respondents said it is not. 58.9% respondents said information about women is necessary, 38% ranked it moderately and 3.1% respondents said it is not. 72.9% respondents said information on job market is necessary, 22.5% ranked it moderately and 4.7% respondents said it is not. 32.6% respondents said information on children is necessary, 62.8% ranked it moderately and 4.7% said it is not. 63.6% respondents said information on youths is necessary, 26.4% ranked it moderately and 10.1% said it is not. 26.4% respondents said information on fashion and lifestyle is necessary, 47.3% ranked__________________________________________________________________ 86 Babasabpatilfreepptmba.com
  • 87. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ it moderately and 26.4% said it is not. 21.7% respondents said information on shopping is necessary, 44.2% ranked it moderately and 34.1% said it is not. 18.6% respondents said matrimonial information is necessary, 28.7% ranked it moderately and 52.7% said it is not. 29.5% respondents said information on real estate/ auto sales is necessary, 56.6% ranked it moderately and 14% said it is not. 86.8% respondents said information on education is necessary, 11.6% ranked it moderately and 1.6% said it is not. 20.9% respondents said information on horoscope is necessary, and 43.4% ranked it moderately and 35.7% said it is not. 82.9% respondents said information on health care is necessary, 16.3% ranked it moderately and 0.8% said it is not. 86.8% respondents said information on science and technology is necessary, 12.4% ranked it moderately and 0.8% said it is not. 41.5% respondents said information on societal concerns is necessary, 52.7% ranked it moderately and 0.8% said it is not.15) Only 9.6% of the respondents are willing to shift to other newspapers and the remaining 90.4% of the respondents are not.16) Around 97.6% of the respondents are aware of Prajavani newspaper and only 2.4% of the respondents are not aware of the Prajavani newspaper.17) Around 5.6% of the respondents are aware of Prajavani from less than 6 months, 10.4% of the respondents are aware from 6 months to 1 year, 22.4% of the respondents are aware from 1 year to 5 years and 59.2% are aware from more than 5 years.18) Around 45.2% respondents are aware of METRO supplement and the remaining 54.8% of the respondents are not.__________________________________________________________________ 87 Babasabpatilfreepptmba.com
  • 88. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________19) 88.5% respondents; of those who are aware of METRO supplement are satisfied with the information published in METRO supplement and only 11.5% respondents are not satisfied.20) The following results were obtained from the respondents; ranking was given about their opinion regarding Prajavani newspaper. The ranking was given on scale ranging from excellent to very poor. 226 respondents said the language of PV is good, 8 ranked this as moderate and 3 said it is poor. 191 respondents said the print quality of PV is good, 36 ranked this as moderate and 8 said it is poor. 148 respondents said the local news coverage of PV is good, 70 ranked this as moderate and 19 said it is poor. 149 respondents said the regional news coverage of PV is good, 68 ranked this as moderate and 11 said it is poor. 159 respondents said the state news coverage of PV is good, 61 ranked this as moderate and 9 said it is poor. 134 respondents said the national news coverage of PV is good, 62 ranked this as moderate and 30 said it is poor. 128 respondents said the international news coverage of PV is good, 56 ranked this as moderate and 46 said it is poor. 131 respondents said the sports news coverage of PV is good, 71 ranked this as moderate and 26 said it is poor. 95 respondents said the business news of PV is good, 98 ranked this as moderate and 38 said it is poor. 121 respondents said the youth related news of PV is good, 68 ranked this as moderate and 45 said it is poor. 149 respondents said the editorial of PV is good, 56 ranked this as moderate and 29 said it is poor. 107 respondents said the media and advertisement of PV is good, 95 ranked this as moderate and 29 said it is poor. 86 respondents said the reach and circulation of PV is good, 89 ranked this as moderate and 60 said it is poor. 138 respondents said the science and technological news coverage__________________________________________________________________ 88 Babasabpatilfreepptmba.com
  • 89. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ of PV is good, 70 ranked this as moderate and 30 said it is poor. 74 respondents said the cartoons of PV is good, 89 ranked this as moderate and 70 said it is poor.21) The following results were obtained form the respondents regarding their requirements of which they feel is essential to be published in Kannada daily newspapers. 94.4% respondents said that general news is very essential in Kannada daily newspapers and 5.6% respondents said it is not. 98% respondents said that regional news is very essential in Kannada daily newspapers and 2% respondents said it is not. 99.2% respondents said that state news is very essential in Kannada daily newspapers and 0.8% respondents said it is not. 100% respondents said that international news is very essential in Kannada daily newspapers. 98% respondents said that business news is very essential in Kannada daily newspapers and 2% respondents said it is not. 96.8% respondents said that sports news is very essential in Kannada daily newspapers and 3.2% respondents said it is not. 98% respondents said that science news is very essential in Kannada daily newspapers and 2% respondents said it is not. 91.2% respondents said that editorial section is very essential in Kannada daily newspapers and 8.8% respondents said it is not. 90% respondents said that art and cultural news is very essential in Kannada daily newspapers and 10% respondents said it is not. 49.6% respondents said that film news is very essential in Kannada daily newspapers and 50.4% respondents said it is not. 58.5% respondents said that advertisements are very essential in Kannada daily newspapers and 41.2% respondents said it is not. 82.8% respondents said that tenders information is very essential in Kannada daily newspapers and 17.2% respondents said it is not. 98.8% respondents said that national news is very essential in Kannada daily newspapers and 1.2%__________________________________________________________________ 89 Babasabpatilfreepptmba.com
  • 90. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ respondents said it is not. 91.6% respondents said that political news is very essential in Kannada daily newspapers and 8.4% respondents said it is not. 99.6% respondents said that education and management articles are very essential in Kannada daily newspapers and 0.4% respondents said it is not.22) 24.4% subscribers of Prajavani monthly income is less than 3000, 53.3% subscribers monthly income is in between 3000 to 10000, 11.1% subscribers monthly income is in between 10000 to 15000 and 11.1% subscribers monthly income is above 15000. (The above percentage is taken from the total of 45)23) 88.8% respondents of Prajavani are satisfied with the price structure of Prajavani and the remaining 11.2% or respondents are not. (The above percentage is taken from the total of 45)24) Only 4.4% subscribers of Prajavani are willing to shift to other newspapers and the remaining 95.6% are not. (The above percentage is taken from the total of 45)25) 57.7% subscribers of Prajavani are satisfied with the information published in the supplements of Prajavani newspaper whereas the remaining 42.3% are not satisfied. (The above percentage is taken from the total of 45)26) 6.7% subscribers of Prajavani expect that the newspaper should be delivered to them between 5 am and 6 am, 22.2% subscribers expect that the newspaper should be delivered to them between 6 am and 6.30 am, 48.9% subscribers expect that the newspaper should be delivered to them between 6.30 am and 7 am, 22.2% subscribers expect that the newspaper should be delivered to them between 7 am and 7.30 am. (The above percentage is taken from the total of 45)__________________________________________________________________ 90 Babasabpatilfreepptmba.com
  • 91. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Suggestions Based on analysis and interpretation of the primary data, summer of findings Iwould like to off the following recommendations to The Printers (Mysore) Pvt. Ltd onits product i.e., Prajavani. 1. Quality is more important than quantity. Price is not the main criteria for newspapers. Coverage of news at the earliest should be emphasized. 2. The articles may focus on all spheres of human activities especially pertaining to students/youth. Instead of covering modern undesirable show things. Vital issues in depth to be covered in inner pages while assigning present relevant news items on the covers. 3. Reporters should continue to use their expertise in investigative journalism more & more so as to expose the current individual and there by help the society. 4. The Printers (Mysore) Pvt. Ltd should continue and concentrate to set high benchmark for the competitors in areas such as local news, state news, national news, international news , job market, women, real estate and students column, etc.,. 5. As most of the respondents want news papers at 6.00 a.m. to 7.00 a.m. It has been recommended to deliver the paper at readers request time. 6. It has been recommended to improve the agents’ relationship with the organization. 7. Give eminence to cartoon, youth related and science and technology.__________________________________________________________________ 91 Babasabpatilfreepptmba.com
  • 92. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 8. During the survey, it was found that almost all of the respondents are very much aware of the Kannada daily Prajavani published by The Printers (Mysore) Pvt. Ltd Group. But they are all not the daily readers of the Prajavani. The group should see that even the Prajavani should stand on par with the other Kannada major daily’s and still better. 9. Though The Printers (Mysore) Pvt. Ltd Group has excellent coverage in news it is not properly making attempt to improve its circulation, it is because of its poor promotional activity. So, researcher suggests that regular reinforcement of advertisement in TV channels at prime time will enhance the circulation. 10. More information regarding Education is required. 11. Climate details of Hubli City to be published in newspaper. 12. It is found from the survey that the number of pages (coloured and uncoloured) in a newspaper and its price is not an important criterion for selecting a newspaper. Therefore reduction in number of supplements with reduction in price is recommended. 13. The level of language used in publishing Prajavani is very high for a common man to understand in Hubli Dharwad cities. It was found that most respondent’s opinion regarding the language of Prajavani was not understandable. Therefore it is recommended that modification in the level of language is needed so as to make it more understandable. 14. It is found from the survey that majority of the respondents are unaware of the METRO supplement published by Prajavani. Therefore it is__________________________________________________________________ 92 Babasabpatilfreepptmba.com
  • 93. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ recommended that more stronger and effectual promotional activities for METRO is needed. 15. As circulation plays a vital role in getting ads, it is suggested to improve circulation. Presently Prajavani has been placed in medium position in terms circulation/reach. As it is difficult to improve circulation in short-run, it is suggested that Hubli edition has to have strategies for medium term and long term periods. If the Hubli edition gets improved in terms of circulation/reach, selling of space may not be a problem. 16. It is suggested to apply relationship marketing and maintain Customer Relationship Management (CRM) consistently and continuously. 17. Service quality plays an important role in bringing up any business. This is true in case of newsprint industry also. It is recommended that the “Relationship Marketing” and “Customer Relationship Management” concepts may effectively be followed to have still better service quality to the subscribers, readers, advertisers and to the general public. 18. When respondents were asked to give suggestions for improvement of Prajavani; the respondents have identified the following areas for improvement:- • Coverage of all types of news. • True and factual news. • Modification in language. • Circulation/reach. • Improvement in service quality. • Relevant statistics with respect to circulation.__________________________________________________________________ 93 Babasabpatilfreepptmba.com
  • 94. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ • Less of advertisements. • Publishing of case laws to make the general public aware of the laws. • More information on women, children, youths, science and technology. • Personality development information. • Share Details.__________________________________________________________________ 94 Babasabpatilfreepptmba.com
  • 95. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Conclusion Newspaper is a publication devoted chiefly to presenting and commenting onthe news. Newspaper provides an excellent means of keeping well informed oncurrent events. A changing society reflects itself in changing newspaper tastes. Many peopleno longer have the time to read long, detailed articles and editorials. They have cometo rely on short new capsules, illustrations, charts and other graphics to provide newsat glance. Based on these brief sketches, I have given the following conclusion for thisstudy. “The Printers (Mysore) Pvt. Ltd” Group is an independent group, publishingnewspapers & periodicals from many Centers, which also includes Hubli-Dharwaddistrict. “The Printers (Mysore) Pvt. Ltd” group is successful in capturing the reader’sattention; the same can be seen in the present study. The executives, employees in different areas of this newspaper are highlyexperienced & are goal oriented in journalism field, which has been made evidentthrough the success of the English daily “Deccan Herald”. A project work that has been under taken in “The Printers (Mysore) Pvt. Ltd”,for 60 days helped a lot in knowing the department wise functioning of “The Printers(Mysore) Pvt. Ltd”. With all its strengths, it is aiming towards meeting the reader’sexpectations, & moving towards becoming the market leader of the newspaperindustry in the years to come. It is very well positioned to take advantage of theemerging opportunities.__________________________________________________________________ 95 Babasabpatilfreepptmba.com
  • 96. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ During my survey on “An Empirical Study On Customer Perception TowardsPrajavani And Its Impact On The Sales Of Prajavani” majority of the respondents areof the opinion that the paper claims almost all the Qualities of ideal Kannada dailynewspaper of the same times it has to improve in its quality of language &circulation/reach. During my exposure & learning, I found all the employees & executives to bevery friendly & co-operative & they gave me the maximum support & guidance topursue the objectives of my study.__________________________________________________________________ 96 Babasabpatilfreepptmba.com
  • 97. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ Chapter IVQuestionnaireDear Sir/Madam, Name: _________________________________________________________ 1. Address & Phone No:_____________________________________________ _________________________________________________________ 2. Age: Below 16____ 16 – 25____ 26 – 35____ 36 - 45____ 46 & Above____ 3. Gender: Male ____ Female____ 4. Marital Status: Single ____ Married____ 5. Educational Qualifications: Below SSLC ____ SSLC – PUC ____ Graduate ____ P.G ____ If others, Please specify _____________ 6. Occupation: Government employee ____ Business Man ____ Academician ____ Student ____ Housewife ____ Professional ____ Private sector employee ____ If Other, please specify ____________________________ 7. Monthly Income: Less than 3,000 ____ 3,000 – 10,000 ____ 10,001 – 15,000 ____ Above 15,000 ____ 8. Number of members in family One____ 2 – 4____ 5 – 7____ Above 7____ 9. Please specify the convenient time as expected by you for delivering of newspaper at your house: Between; 5.00 am – 6.00 am ____ 6.00 am – 6.30 am ____ 6.30 am – 7.00 am ____ 7.00 am – 7.30 am ______________________________________________________________________ 97 Babasabpatilfreepptmba.com
  • 98. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 10. Which newspaper do you subscribe in your house? ______________________ 11. Since how long have you been subscribing for newspaper? Less than 6 months ____ 6 months – 1 year ____ 1 year – 5 years ____ 5 years and above ____ 12. Among Kannada daily newspapers, which one would you like to subscribe for? Please rank on a scale of 1 – 5. (1- highest preference, 5- lowest preference) NEWSPAPER RANK Samyukta Karnataka Prajavani Vijay Karnataka Udayavani Kannada Prabha 13. Do you subscribe for any other language newspaper? Yes ____ No ____ If yes, please specify the name ________________________________ 14. For the following criteria, please indicate your ranking on a scale of 1 – 5, for selecting a newspaper. (1- highest preference, 5- lowest preference)Particulars RankNumber of pagesPriceQuality of PrintingQuality of news itemQuality of paper usedQuality of articlesLanguageCoverage and reachLocal newsAdvertisementsDifferent kinds of supplementsDelivery timeNumber of color pages 15. Are you satisfied with the price structure of Kannada daily newspapers? Yes ____ No ____ 16. Are you satisfied with the information published in Kannada daily supplements? Yes ____ No ______________________________________________________________________ 98 Babasabpatilfreepptmba.com
  • 99. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ If No, then please furnish your requirements on the following supplements Supplements Very Much Necessary Not Necessary NecessaryEntertainmentWomenJob MarketChildren ( Below 15 Yrs)Youth (15-22 yrs)Fashion & Life styleShoppingMatrimonialReal Estate / Auto SalesEducation NewsHoroscopeHealth CareScience & TechnologySocietal Concern articles 17. Do you like to shift to other newspaper? a. Yes b. No 18. If yes, to which newspaper and why? ______________________________if no, why not? ____________________________________________________ 19. Are you aware of Prajavani newspaper? Yes ___ No ____ If yes, since when Less than 6 months ____ 6 months – 1 year ____ 1 year – 5 years ____ 5 years and above ____ 20. Please specify your opinion about Prajavani if you subscribe in the scale given below: Particulars Excellent Good Average Poor Very PoorLanguagePrint qualityLocal newsRegional NewsState NewsNational NewsInternational NewsSports News__________________________________________________________________ 99 Babasabpatilfreepptmba.com
  • 100. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________Business NewsYouth relatedEditorialMedia & AdvertisementReach & CirculationScience & TechnologyCartoons 21. Please rank the following parameters, which you feel are very essential to be published in Kannada daily newspapers: Particulars Very Much Necessary Not Necessary NecessaryGeneral NewsRegional newsState newsInternational newsBusiness NewsSports NewsScience NewsEditorialArt & culture NewsFilm NewsAdvertisementsTendersNational newsPolitical newsEducational & Management Articles 22. Are you aware of the supplement “Metro” published by one of the daily Kannada newspapers? Yes ____ No ____ 23. If yes, are you satisfied with the information published in “Metro”? Yes ____ No ____ If no, please mention your requirements ________________________ _________________________________________________________ _________________________________________________________ ___________________________________________________________________________________________________________________________ 100 Babasabpatilfreepptmba.com
  • 101. A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI_____________________________________________________________________ 24. Please give your opinions to improve the quality of Kannada daily newspapers: _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ THANKYOU FOR YOUR COOPERATION__________________________________________________________________ 101 Babasabpatilfreepptmba.com

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