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WHAT´S
NEXT IN
TRAVEL
DISTRIBUTION
Richard Wiegmann
CEO
Trust International
THE STATUS QUO
THE STATUS QUO
WHATS NEXT ?
YOUR DISTRIBUTION
STRATEGY
MY LIFE IN 30 SECONDS
THE STATUS QUO
AT A CONCERT
1990
2013
REFLECTION

EXPERIENCE

INSPIRATION

THE CUSTOMER
JOURNEY

SEARCH

BOOKING
INDUSTRY PERFORMANCE
6,0
5,0
4,0

% change over
last year

3,0
2,0
1,0
0,0
-1,0
-2,0
-3,0
-4,0
Asia-Pacific ($)

Americas ($)
Occupancy

Europe (€)

Average Daily Rate

Middle East & Africa
($)

RevPAR
YTD July 2013 vs 2012 Source: STR Global
CHANNEL MIX - ALL
Real July 2012
Voice/System
6%

others
11%

GDS
43%

IBE
24%

Real July 2013

Voice/System
7%

others
9%

GDS
37%

IBE
26%

OTA
21%

Source: Trust|iView by Trust International

OTA
16%
MIX – INTERNET VS GDS
Real July 2012

Internet
48%

GDS
52%

Real July 2013
Source: Trust|iView by Trust International

Internet
54%

GDS
46%
3RD QUARTER 2013 REVENUE

Source: TravelClick Demand 360
INTERNATIONAL ADR
BY CHANNEL

Source: TravelClick Demand 360
3RD PY INTERNET REVENUE
IN MILLION USD

Source: TravelClick Demand 360
LARGEST GLOBAL TRAVEL COMPANIES

1850

1994

1996

American Express Carlson Wagonlit Expedia.com

1998

2006

Priceline.com

BCD Travel

Founded in 1850

Founded in 1994

Founded in 1996

Founded in 1998

Founded in 2006

Revenue 2 Billion$

Revenue 1.62 Bill $

Revenue 4.5 Bill $

Revenue 6.4 Bill$

Revenue 800 Mio$
IATA TRENDS
Airline Passengers
2012

2030

2.97 Billion

5.9 Billion

Jobs
2012

2030

+ 26 Mio
Economic Value
2012 

2030

22 Trillion

69 Trillion
WHATS NEXT ?
FUTURE OF TRAVEL
Augmented Reality – Mobile Reality at the Airport or Hotel
FUTURE OF TRAVEL
Personalization and Information – just for you
DISTRIBUTION IS CHANGING
Travelocity is teaming up
with longtime rival Expedia
and powers hotel price
comparison on Microsoft Bing

Google taking its
HotelFinder seriously

Metasearches buying OTAs

Priceline buying Kayak
TRAVEL TRENDS
New Ideas every day
BlablaCars or FlightCars

Last-minute bookings are
growing substantially

Mobile and social integration

Content is king - value of
videos, pics and micro-blogging

Multi-channel environment

Rate Parity and Search

360° System Solutions
YOUR DISTRIBUTION
STRATEGY
REFLECTION

INSPIRATION

THE CUSTOMER
JOURNEY

EXPERIENCE

SEARCH

BOOKING
THE SOCCER APPROACH
THE NEW DISTRIBUTION DESIGN PLAYBOOK

Distribution Strategy is

The Design of a

driven by the business

distribution strategy is

strategy

a holistic approach

Distribution Design for

Continous

the future is better than

re-configuration

design for now

is needed
RECONFIGURE
THE NEW DISTRIBUTION DESIGN PLAYBOOK
THE NEW DISTRIBUTION DESIGN PLAYBOOK
Distribution Strategy is

The Design of a

driven by the business

distribution strategy is

strategy

a holistic approach

Distribution Design for

Continous

the future is better than

re-configuration

design for now

is needed

Healthy
disengagement
DISENGAGE
THE NEW DISTRIBUTION DESIGN PLAYBOOK
Distribution Strategy is

The Design of a

driven by the business

distribution strategy is

strategy

a holistic approach

Distribution Design for

Continous

the future is better than

re-configuration

design for now

is needed

Healthy
disengagement

The design of a distribution
strategy is a fundamental
process, not a repair job
Richard Wiegmann
Trust International
rwiegmann@
trustinternational.com
t. +49 173 704 9467
s. richard.wiegmann
trustinternational.com

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