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201501 gests423 s6_part_i
- 2. Which concepts of the course does this article illustrate?
GESTS423 – Technology Transfer – © Azèle Mathieu
2
INSIGHTS REGARDING THE ARTICLE
“Graphene: Patent surge reveals
global race?”
- 3. Concepts illustrated in the article
GESTS423 – Technology Transfer – © Azèle Mathieu
3
European paradox
# patents, indicator of industry interest, S-curve, tecnology curve, adoption
Triple Helix model
Absorptive capacity
Product-patent => process-patent more easy to applied for
Open innovation
Offensive strategy
Lack of structural funds for universities/public research
Invention with different applications
Public support
Innovation output: patent, what does it mean?
Technology frontier
Gap/delay between research/innovation and impact on the economy
Open innovation, diminution of private labs, lack of absorptive capacity
Underinvestment
- 4. GESTS423 – Technology Transfer – © Azèle Mathieu
4
WHAT SHOULD YOU TAKE INTO ACCOUNT
WHEN COMMERCIALISING A PATENT?
- 5. The Valorisation Plan (VP)
GESTS423 – Technology Transfer – © Azèle Mathieu
5
As you make a Business Plan when you want to launch a
new company
You make a Valorisation Plan when you want to make a new
invention/competences useful for the society
The VP is built around 4 main axes:
● What?
● To who?
● How much?
● How?
- 6. Agenda for forthcoming courses
• The Valorisation Plan
● What?
● To who?
● How much?
● How?
GESTS423 – Technology Transfer – © Azèle Mathieu
6
- 7. VP: What?
GESTS423 – Technology Transfer – © Azèle Mathieu
7
May look obvious at first sight…
… but it is not
Understand what you have in hands
Define what you will (not) sell and to who
- 8. VP: What?
GESTS423 – Technology Transfer – © Azèle Mathieu
8
(i) Technologie(s) – invention?
(ii) Patent(s)?
(iii) Innovation?
(iv) Market(s) & industrie(s)?
- 9. 3D printing
GESTS423 – Technology Transfer – © Azèle Mathieu
9
“Three-dimensional printing makes it as cheap to create single items as it is to
produce thousands and thus undermines economies of scale. It may have as
profound an impact on the world as the coming of the factory did....Just as
nobody could have predicted the impact of the steam engine in 1750—or the
printing press in 1450, or the transistor in 1950—it is impossible to foresee the
long-term impact of 3D printing. But the technology is coming, and it is likely to
disrupt every field it touches.”
— The Economist, February 10, 2011
- 10. 3D printing - technologies
GESTS423 – Technology Transfer – © Azèle Mathieu
10
Type Technologies
Extrusion
Fused deposition modeling (FDM)
Robocasting
Wire Electron Beam Freeform Fabrication (EBF3)
Granular
Direct metal laser sintering (DMLS)
Electron-beam melting (EBM)
Selective laser melting (SLM)
Selective heat sintering (SHS) [30]
Selective laser sintering (SLS)
Powder bed and inkjet head 3D printing Plaster-based 3D printing (PP)
Laminated Laminated object manufacturing (LOM)
Light polymerised
Stereolithography (SLA)
Digital Light Processing (DLP)
- 11. 3D printing – intellectual property rights
GESTS423 – Technology Transfer – © Azèle Mathieu
11
Modelling
Printing
Copyright, trademark, patent, industrial design…
Industry use
Education/industry use
Consumer use
- 12. Applications of 3D printing
GESTS423 – Technology Transfer – © Azèle Mathieu
12
Application 1
- 13. How do they interrelate?
GESTS423 – Technology Transfer – © Azèle Mathieu
13
Protected or not
(patent?)
- 15. VP: What?
GESTS423 – Technology Transfer – © Azèle Mathieu
15
Technology 1
Technology 2
Technology 3
Invention Patent?
Application 1
Application 2
Application 3
Application 3
Licensing/selling
agreement
- 16. (i) Technologie(s) - invention
GESTS423 – Technology Transfer – © Azèle Mathieu
16
Field
Applications
Degree of novelty
Method – product
Development stage & time to market
● Proof of concept (POC)
● Proof of business (POB)
● Complementary assets
- 17. Invention – Example: Graphene
GESTS423 – Technology Transfer – © Azèle Mathieu
17
New material
Extremely resistant, thin, light
1m²=€600Billions; 0,77
milligrams
Multiple applications
Nokia get a 1$Billion to develop
consumer uses
- 18. POC – Example: Clinical trials
GESTS423 – Technology Transfer – © Azèle Mathieu
18
- 19. (ii) Patent(s)
GESTS423 – Technology Transfer – © Azèle Mathieu
19
Inventor(s)
Applicant(s)
Priority date
Geographical scope
Prior art search
Dependency
Other/related Intellectual Property Rights (IPR)
- 20. MARKET (BUYERS) INDUSTRY (SELLERS)
MACRO LEVEL Market attractiveness Industry attractiveness
MICRO LEVEL Customer readiness to buy
Understanding the industry
KSF
GESTS423 – Technology Transfer – © Azèle Mathieu
20
Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)
(iii) Market & Industry
Opportunity validation framework
- 21. GESTS423 – Technology Transfer – © Azèle Mathieu
21
MARKET (BUYERS) INDUSTRY (SELLERS)
MACRO LEVEL Statistics and press
Industry Analysts +
Specialized press
MICRO LEVEL
Interviews with
customers/Focus
Groups/Pools + Observation
Interviews with experts +
observation
Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)
(iii) Market & Industry
Opportunity validation framework
- 22. (iii) Industry
GESTS423 – Technology Transfer – © Azèle Mathieu
22
Existing industry players
● To identify them via:
Available analysis
PatentScope
Prior art search
…
● Structure of the value chain: R&D, manufacturing,...
Existing solutions
● Competitive – substitute
● Advantages – inconvenient
- 23. Finding useful business information via patent
databases
23
Who is applying and/or inventing similar patented
inventions?
What is their strategy in terms of patent application
procedure? For ex.: geographical expansion?
2 patent tools to better exploit:
● PatentScope
● Prior art search performed by specialist and/or based
on patent databases
© Azèle Mathieu
- 24. Using PatentScope to find useful business info – an example
24
Find similar patents based on:
● Title
● Field
● Name of the inventor
● Date
● Number
● International Patent Classification (IPC)
© Azèle Mathieu
- 26. 26
© Azèle Mathieu
Using PatentScope – Step 2: search
IPC: G01N33/68 :
http://web2.wipo.int/ipcpub/#refresh=page
PatentScope:
http://patentscope.wipo.int/search/en/search.jsf
o ! Coverage information !
o Results
Who else? Applicants and inventors?
Where do they patent?
When?
- 31. 31
© Azèle Mathieu
(iii) Market(s) & Industrie(s) Analysis “tools”
SWOT
BCG Growth-Share Matrix
Porter’s five forces analysis
PESTEL
…
- 32. 32
© Azèle Mathieu
(iii) Market(s) & Industrie(s) Information sources
The inventor!
Interviews with users, specialists, companies active in the field,…
Specialised market databases: Medtrack, Profound,…
Business databases: US Securities and Exchange Commission (SEC),
Amadeus, Belfirst, Business Source Premier,…
Patent databases: Esp@cenet, USPTO, WIPO (+ PatentScope),…
Reports from consulting firms: Ernst & Young, Bain & Company, Mc
Kinsey, Arthur D Little,…
Websites of professional associations: Essenscia, Unamec, Agoria,…
Other: Kompass, Google,…
- 33. References
GESTS423 – Technology Transfer – © Azèle Mathieu
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• Cohen, W.M. and D.A. Levinthal (1990). Absorptive Capacity: A New Perspective on Learning and
Innovation. Administrative Science Quarterly, 35(1), pp.128-152.
Christensen, C. (03/11/2012). A Capitalist’s Dilemma, Whoever Wins on Tuesday. The New York
Times.
European Communities – Gate 2 Growth (2002). A Guide to Financing Innovation.
Guellec, D. and B. van Pottelsberghe de la Potterie (2007). The economics of the European patent
system : IP policy for innovation and competition. Oxford : Oxford University Press, 250 p. (ISBN :
9780199216987 ; 9780199292066 ; 0199216983)
Markides, C. C. (2012). How disruptive will innovations from emerging markets be? MIT Sloan
Management Review, 54 (1), p.23.
Mullins, J. (2006). The New Business Road test. What entrepreneurs and executives should do
before writing a business plan.
Peeters, C. and B. van Pottelsberghe de la Potterie (2007). Economic and management perspectives
on intellectual property rights. Basingstoke [England] : New York : Palgrave Macmillan, 266 p. (ISBN:
9781403949639 , 1403949638)