New research has revealed the profit boosting power of the great British breakfast, with 29% of people choosing to eat the most important meal of the day out-of-home at least once a week and 52% opting for brunch and dining after 9am. Find out more with this infographic from Aviko.

1. 54%don’t think there are
enough vegetarian cooked
breakfast choices
www.GreatBritishBreakfast.co.uk
Source: Consumer Toluna Research 300 consumers surveyed, November 2014
52%of people eat breakfast out after 9am
75%are likely or very likely to
order a cooked breakfast when
eating breakfast out-of-home
29%eat breakfast out at least once a week
THE
GREAT BRITISH
BREAKFAST
87%would order a cooked
breakfast between 7am and 11am
07 39
38%of people would expect to pay
£4.01-£5.00 for a cooked breakfast
Hash brownsare the third
favourite cooked breakfast item after
sausages/bacon and eggs
12
3
80%of people would pay 50p
more if their breakfast came
with a hash brown
FIF
TY P EN
CE
50
68%think a great British
breakfast should include a
hash brown
36%of people would buy from a bakery
when having breakfast on-the-go
38%would go to a café when
eating breakfast out-of-home
Cafe
70%are most likely to order
a Full English when ordering a
cooked breakfast
The threemost popular
breakfast baps are; Bacon,
Sausage and Egg & Mushroom
FIRST
PLACE
SECOND
PLACE THIRD
PLACE
BREAKFAST
80%of people don’t think
there are enough gluten-free
cooked breakfast choices
BREAKFAST
MENU
GLUTEN-FREE
BREAKFAST