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Why Video Marketing is Cost-Effective
Quality written content and professional photos certainly play an important part in promoting your Auto repair Shop online. Yet, video marketing is another powerful tool that some companies tend to overlook because of myths surrounding the high prices that come along with it. However, on the contrary, video marketing is a cost-effective option that local auto shop owners should consider investing in.
The Power of Video
Videos hold a certain power that no other type of online marketing can offer. In fact, nearly ½ of Internet users view at least one video per day. Along with entertainment videos, a large portion of online video viewing is tutorials, referrals, product and service information, educational information, and testimonials.
In addition, 90% of retail shoppers have made purchases based on helpful videos in which companies demonstrated and/or advertised their products or services. Furthermore, the majority of shoppers who made a purchase after watching a video report that they still clearly remember the videos that helped them decide on their purchasing decisions.
What this means for businesses is that given the low cost involved in creating videos, there is a great chance of the payoff being significantly higher than what was invested as millions of people now turn to videos for product and service information.