Client Acquisition & Marketing in the New Millennium
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Steve Thomas, President of The Net Impact explains how to take your company to the next level in 2011.
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Client Acquisition & Marketing in the New Millennium
- 1. Client Acquisition & Marketing in the New Millennium Social Networking for your Business
- 2. A Division of Unidev Opened Doors 1997 Internet Marketing Social Media Strategy Award Winning Web Design Web Development Complete Online Strategies
- 3. Rethinking Marketing Why Social Media Online Assets to Employ Social Media Strategy Free Third Party Tools Examples Focusing on Local Main Points We Will cover
- 4. What Are Your Goals?What to Measure Developing the Brand Impressions Number of visitors Repeat traffic RSS subscriptions Shared pages Brand used in search Blog readers Generating Leads/Sales Leads Number of “contact us” Traffic to conversion pages Newsletter sign-ups Contest entries Request a quote Referrals
- 5. SHIFT
- 6. Why Social Media Matters
- 7. Why Social Media Matters
- 8. Impressions – Clicks- Engagement – Advocacy The Evolution of Engagement
- 9. Invite.Connect.Engage® Advocates Casual Engagement Followers (SM) Searchers (Engines)
- 10. Developing Your Own Online Assets
- 13. Most Popular Online “Assets” Facebook Blog www.yourfirm.com LinkedIn Twitter Youtube
- 14. Most Popular Online “Assets” Blog Facebook www.Sarah-Palin.com LinkedIn Twitter Youtube
- 17. Using third party social media
- 18. New Web – Real Time – Personal search phrase + prior searches controversy Results your location device used
- 19. Third Party Social Media
- 26. 61% of all local searches result in purchases (comScore)
- 27. 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group)
- 29. Local Search Results - Evolution
- 30. Local Search Results - Today Map on right, scrolls down No PPC ads at top of page Local listings take up most of page (only 5 organic listings below vs. 10) Link to Place page
- 31. Final Thoughts Consider your goals before you start Brand quality Lead/Sales quantity Listen before you speak See what others like you say See what others say about you Develop your “Donut” web assets Think local Stay engaged
- 32. Thank You! Email /Tweet for a copy of this presentation! Steve Thomas @TNIMAN @TheNetImpact Steve.Thomas@thenetimpact.comand visit http://www.thenetimpact.com/tni-mark-foley