1. Atout France
Social Media / Le Collectionneur *****
- 2014 -

2. DEVELOP Perpetual partnerships with public and private entities in the
tourism industry and stimulate travel to France
PROVIDE Consumers with information, special offers, and support to plan
their next trip to France
PROMOTE The “France” brand by creating dynamic campaigns with our
partners to help reach their specific objectives
France Tourism Development Agency’s mission
OUR MISSION

3. OUR EXPERTISE
EMARKETING We develop highly integrated marketing campaigns that include the
latest technology on online marketing (email, mobile, ROS banners,
SEM and Social media)
RESEARCH &
DEVELOPMENT
We stay abreast of our target audiences by conducting surveys and
attending travel marketing seminars. Our initiatives not only help
educate our staff , but help inform our partners of our key findings and
acquired knowledge to better optimize our strategies
PUBLICATIONS We produce an annual print and online publications, Le Point -Rendez-
Vous en France ( for the affluent traveler)
LEISURE TOURISM We organize FAM (familiarization trips) to France or the French island
territories and host interactive seminars and webinars for travel agents
and tour operators
BUSINESS TOURISM We host meeting & incentive tradeshows, networking luncheons and
seminars

4. THEMES
Adventure
Cities Gateway
Wine Tourism
Gastronomy
Cruise
Wellness
Ski
Golf…
TOP DESTINATIONS
Paris
Provence
Rhône-Alps
Normandy
Midi-Pyrénées
Aquitaine
TOP PARTNERS
Martinique Tourism
ABC
French Riviera
Air France
Rail Europe
Provence Tourism
Midi Pyrénées
Europe Express
Tahiti Tourism
Guadeloupe Islands
Croisi Europe
Saint-Martin
…
KEY INFORMATION

5. *Statistics in
2013
Top Visited Pages in 2013
RDVEF.com: Visits by states
Visits 1 016 495
Total Visitors 941 271
Page views 1 449 809
OUR CONSUMER WEBSITE: us.rendezvousenfrance.com

6. Geographical
Socioprofessional Group
Interests
Gender
Age
OUR CRM DISTRIBUTION
Targeting
criteria
available:

7. Atout France e-newsletter presenting a selection
of top deals and packages.
• Key figures:
- Sent monthly
- 700 000 subscribers (all opt-ins)
- Clic To Open rate more than 14%.
- Focus -> 1 500 USD
- Articles -> 850 USD
RENDEZ-VOUS WITH FRENCH ARTISTS
THE TOP DEALS E-NEWSLETTER
You offer will appear in this part

8. SOCIAL NETWORKS
+

9. Communication sur Médias Sociaux - Facebook
• Header de la timeline ( pour une durée d’un mois):
1 000 USD
• Série thématique (8 posts sur 2 mois): 3 000 USD
• Impression moyenne: entre 4 000 et 6 000
• Post dédié: 600 USD
• Formule « Facebook Boost »:
avec sponsored Ads: 200 USD/post

10. Communication sur Médias Sociaux
•Tweet dédié: 450 USD
• Série thématique (8 tweets sur 1 mois): 2 000 USD
Communication sur Médias Sociaux - Twitter

11. éé
• Gain exposure through cross-promotion between Trade
eblast for travel agents, enews for Press agents and Top
Deals for direct consumers
• Benefit from a promotion targeting active American
travelers.
•Possibility to add a dedicated e-blast in Sherman’s travel
website for great exposure
BENEFITS FOR LE COLLECTIONNEUR

12. Media Details of the offer Audience Value
us.rendezvousenfrance.fr website
Dedicated article and
offer
100,000/month $2,000
Social Media
Facebook and
Twitter
+86,900 fans
+6,000 followers
$600/Facebook Post
$450/Tweet
E-newsletter 1 Article 500,000 $495
Insertion in Press News +
1 dedicated press release (e-blast)
5,000 journalists
$1,500
Insertion in Focus (Trade) 1 article
25,000
$600
Insertion in Top Deals 1 offer
700,000 (contacts
who subscribed to CF
+ TD, +
people who only
subscribed to TD)
$850
ATOUT FRANCE PROPOSITION

13. THANK YOU