Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Spa my blend by clarins at the royal monceau
1. Spa My Blend By Clarins at the
Royal Monceau
Livia David
Mathieu Chanoux
MBA 2 A
2. Our concept
• We propose to our guests to have a tailored
package according to their wishes
• My Blend concept (which is luxury spa) relies
on the adaptation of the treatments to the
guests
3. Target Audience
• Guests of the Hotel: Creation of their own
package that they can simply collect at the
spa and benefit from some exclusive discount
• Feminine affluent clientele, in the research of
exclusity, luxurious and relaxing environment
• External guests: Application that will lead them
to get to know the products by offering a
certain accessibility
4. Strategy
• Ensuring customer loyalty for both business
and leisure guests
• Being in the same time luxurious and
accessible in the customers’ mind
• Creating a « community » of Spa My Blend
Clarins lovers, that will offer positive
feedback for the brand name
5. Offer and Promotion
• An application that will enable them to create
their own products on the basis of the Clarins
Essence of the Royal Monceau
• Promotional brochures provided to raise the
awareness of inhouse guests
• Using the official website and social media
pages (Facebook, Twitter) to promote the
application
6. Localization & Digital platforms
• Google Maps : Ensuring the visibility of the Royal
Monceau or Clarins products for our target
audience (ad word)
• Foursquare : For 25 check-ins, the special
package created by the guest will be
complementary.
• « My Clarins » : Our application, free of access
and charge advertised through digital channels
7. How to spread the word?
• The spa will keep a database of each
guests package to ensure the follow-up and
sustainability of the project
• We can also introduce the principle of
sponsorship : linked to foursquare, if a guest
gather a certain amount of peole coming
to the spa, he will be rewarded accordingly.
