1. Atelier idBackground presentation Brand-building initiatives

2. WHAT IS ATELIER ID? Atelier ID is a company dedicated to the creation of powerful and intelligent brand and identity campaigns Our company brings together the right team to address our client’s needs and draws on a select group of likeminded writers, designers, analysts and technologists Atelier ID brings our clients the power and robustness of senior marketing expertise without the overhead and long-term commitment of fully staffing a marketing department

3. WHO MAKES UP ATELIER ID? The Atelier is headed by Andrew Elvish Andrew brings over 15 years of experience in high-technology and marketing leadership to his client-base Most recently, Andrew spent four years as Vice President of Marketing and Operations for CAE’s software subsidiary Presagis Prior to this, he directed Marketing Communications for Montreal’s renowned developer of 3D software, Softimage, as well as spending time as Creative Director for video- and film-editing powerhouse, Avid Technologyin Boston

4. MAKING YOUR IDENTITY WORK Building a brand and identity is a challenging and rewarding task that demands a high level of involvement from both the external consultants and internal team Atelier ID takes the approach of looking at the ‘whole picture’ of your identity – considering issues such as: How the company interacts with its customers: in person, on-line, and in-product? What is the role of identity in these interactions? How will the identity be properly and consistently implemented across all the facets of a company – from your phone system, to your CRM, to your corporate PowerPoint template? Modelling success for your identity: employee engagement and excitement, public relations and communication plans, and most critically, customer engagement and resonance

5. MORE THAN A PRETTY PICTURE The world is full of creativity and good design, but brand building and identity creation must bring more than a nice logo to the table This process involves research and analysis: Understanding your market, your product, your position visàvis your competitors/partners/clients Strategizing a positioning approach that will help you rise above noise and clutter in your marketspace Developing a consistent ‘voice’ so that your brand is communicating most effectively and directly with your existing and potential clients Building a roadmap so that your brand and identity evolve and grow in line with your own strategic plans and objectives for your business

6. DON’T BE AFRAID OF COMPLEXITY Yes, creating a brand and identity is a big project, one with a lot of moving parts and a significant investment of both time and money – it is very complex Atelier ID minimizes the complexity for the client and can off-load project scheduling, delivery timelines, billing and strategic direction of the project, depending on client needs Because Atelier ID only works on a small number of projects at any one time, each of our clients has priority access to their project team at any time of the day or night – weekday or weekend

7. Projects

8. AVID REDESIGNCollateral & Advertising Re-vectoring

9. AVID CONCEPT TO PRODUCTIONAvid: do more. NAB 2005, 10,000 sq. ft.

10. AVID CONCEPT TO PRODUCTIONWebsite, Roadshow, Product Packaging

11. CREATING PRESAGIS Four corporate brands  Over 30 product brands 

12. CREATING PRESAGISAn aligned, rational approach

13. CREATING PRESAGISA focused stable of flagship products

15. CREATING PRESAGISLaunching the brand

16. CREATING PRESAGISFlagship event property

17. CREATING PRESAGISLaunch event sponsorship

18. CREATING PRESAGISTechnology vision & communication