The value of keynote speakers/ speakers. Using panel discussion content. How to integrate your event content into your. John Martinez, Chief Executive Officer of Shocklogic. www.associationscongress.com

1. HOST SPONSORS
#ACIE15 ORGANISED BY
Chief Executive Officer
Using your event to develop rich marketing content
JOHN MARTINEZ
Shocklogic
© Associations Network 2015

2. Session: 360 for event content: From the power of
content marketing to the future use of your event
content, understanding and optimising the huge
value of content
Using content to market and increase the revenue of your event is key to event
marketing today. But with so many approaches being used it is hard to establish
which is working best. This session will explore different content marketing
techniques.

3. Using your event to develop rich
marketing content

4. John Martinez
CEO & founder

6. Does your organisation have
a content strategy?

7. How often do you tweet?

8. The 5 W’s

9. The 5 W’s
Start with
Why?

10. The 5 W’s
Why?
What?
Who(m)?
Where?
When?

11. Channel, format, frequency, Subject
What are you going to post about?
How often are you going to post it?
And what content are you going to post?

12. All in ONE place
Coherent
…

13. Collect all elements:
• Channels, Formats, Frequency, Subjec
t
• Assets, Resources

14. Pareto’s Law
(the 80/20 paradox)

15. Does your organisation have
a content strategy?

16. How much experience do
you have on Content and
Content distribution

18. Case study
The IFCPC
(International Federation of
Cervical Pathology and
Colposcopy)

19. HOST SPONSORS
#ACIE15 ORGANISED BY
www.associationscongress.com
www.associationsnetwork.org