SkyStick aims to connect buyers and sellers of goods and services through an online marketplace. It provides an easy-to-use interface that allows buyers to post what they want to purchase and sellers to list available goods and services. This simplifies the shopping and selling process compared to alternatives like online shops or bulletin boards. The founders have relevant experience and advisors. Financial projections estimate rapid growth and profitability, with over 1 million paid accounts generating $434 million in annual revenue by 2018. An investment of $7.5 million would represent a 15% stake and yield a 72% internal rate of return.

1. Your money & time
SkyStick© 2014
Artyom Nikashin / Nikolay Markov

2. Sky Stick© 2014
BUYERS
Have MONEY
Customer Problem 1
Looking for goods
and services
Yandex, Google
etc.
Online Shops Big Retail stores
Do you know that you can save up to 50% only on the
correct choice of seller?
High
opportunity
costs (waste
of Money)
Wasting
Time

3. Local vendor (seller)
Have Goods and Services
Customer Problem 2
Looking for buyers
Yandex.Direct,
Adwords etc.
Billboard
Advertising
Press Advertising
Large market players
BUYERS
Have MONEY
?

4. Team
Artem Nikashin - Chief Executive Officer
Economist, Mirax Group (Federation tower)
Development Manager, Portal Group
Nikolay Markov - Chief technology officer
Software Engineer, Mirantis
Software Engineer, Mail.Ru Group
Advisors
Mikhail Sychev – Key Advisor
Chief technology officer, Apartama
Software Engineer, YouTube
Evgeniy Kirpichov – Key Advisor
Senior Software Engineer, Mirantis
Senior Software Engineer on BigData,
Google
The team has the background, proven
track record and vision to succeed

5. BUYERS VENDORS
How we solve it?
SkyStick
We connect buyers with
vendors
Large
players of
the
market
Write what you want to
buy or order
Enter the dates, type of
delivery
Stick your sticker!
Sign in SkyStick
Select the category of
you goods and services
Look at stickers and start
to invoice
Compare
and order!
Sell!

6. Market Size
Russia
CIS
USA
Latin America
Europe
Asian States
1,68 Million
Prospective
SkyStick’s Users
48% of target
demographic
3,5 Million Sole
Traders
Over 15000 stores
100 Million
Prospective
SkyStick’s Lots
Goods and
Services
VENDORS
$7,2 RPU
per month
$ 0,25 income
from item per
month
$445 Million Total Addressable Market Opportunity

7. Competitors
Key competitor: None Potential Entrants
SkyStick Comp. Advantages
• New service model
• Compelling AI-based auto-
sorting
• Easy and intuitive user interface
SkyStick’s Defensibility
• High services switching cost
• The cream off
• Integration partnerships (future)
Develop simple,
easy-to-use service
to cater mainstream
Pikaba.com – died
- the society was not ready
- expensive paid accounts
- non-flexible sorting system
- incomplete coverage

8. Competitive Response
Yandex SkyStick
Attempts to copy SkyStick’s
service and business model
Leverages brand name and
market reach
Extensive experience
Enforce patent protection
of proprietary technology
Satisfied users have little
incentive to switch
Highly experienced advisors
and brainstorming
Delays Yandex
market entry
User base save
No advantage
Result
DEFENSIBILITY

9. Value to User (Buyer)
SkyStick Bulletin boards
(Avito etc.)
Markets (Yandex
market etc.)
«Natural» store
(not online Shop)
Easetouse
Friendly UI,
semantic system of
sorting, attaching
the lists and files
No system reviews;
profitable goods in
a conspicuous
place
System reviews;
convenient filters;
no direct contact
with a seller
Limited range of
goods;
direct contact
with a seller
Potential
savings
Full prices are
easily compared
Prices comparison
only on call; a big
waste of time
looking
Prices are not
always valid; small
range in some
segments
Comparison
is expensive
(time&money)
Target
segment
Local markets of
goods and services
Sales second hand
goods; easiest C2C
interaction
Federal scale,
online shopping;
shallow
penetration in the
regions
Retail trade of
certain goods
SkyStick offers the most compelling and easy way to find goods

10. Value to User (Vendor)
SkyStick Bulletin boards
(Avito etc.)
Markets (Yandex
market etc.)
«Natural» store
(not online Shop)
Easetouse
Friendly UI,
direct contact with
the buyers
Constant updating
of ads is needed;
unsuitable for sale
of new goods
It is difficult to add
information and
maintaining its
relevance
More habitual for
men, high
competition
Costs
Low cost,
target requests
Free ads are not
effective;
high cost of
advertising
Highest price
invoicing and
advertising
products
High fixed costs
Benefits
Saving money on
advertising;
closer to perfect
competition
Free posting of ads Additional sales
channel mainly for
Internet shops
The usual way of
trading
SkyStick is the indispensable tool for business

11. By Year End 2014E 2015E 2016E 2017E 2018E
Paid accounts (thousands) 50 250 750 1125 1631,3
Number of goods (millions) 3 15 45 67,5 97,88
Growth Rate 1000% 400% 200% 50% 45%
Annual Revenue 13,32 66,60 199,80 299,70 434,57
EBITDA ($ M) 0,67 4,00 17,98 32,97 47,80
EBITDA Margin 5% 6% 9% 11% 11%
EBIT ($ M) 0,40 2,66 11,99 20,98 30,42
EBIT Margin 3% 4% 6% 7% 7%
Financial model and Projections
$0,40
$3,20
$19,18
$44,76
$67,13
$11,99
$20,98
$30,42
$6,39
$8,95 $9,40
2014E 2015E 2016E 2017E 2018E
EBIT
Best (millions) Base (millions) Worst (millions)
SkyStick will make for a lucrative investment even conservative projections
Assumptions
Investment: $7,5m
Stake: 15%
Hurdle rate:15%
IRR of 72%
Sale or IPO at 2,5x 2018
Revenue

12. By Year End 2014E 2015E 2016E 2017E 2018E
Paid accounts (thousands) 50 250 750 1125 1631,3
Number of goods (millions) 3 15 45 67,5 97,88
Growth Rate 1000% 400% 200% 50% 45%
Annual Revenue 13,32 66,60 199,80 299,70 434,57
EBITDA ($ M) 0,67 4,00 17,98 32,97 47,80
EBITDA Margin 5% 6% 9% 11% 11%
EBIT ($ M) 0,40 2,66 11,99 20,98 30,42
EBIT Margin 3% 4% 6% 7% 7%
Growth Assumptions 2014E 2015E 2016E 2017E 2018E
Best Case 1000% 500% 300% 100% 50%
Base Case 1000% 400% 200% 50% 45%
Worst Case 1000% 300% 100% 20% 5%
EBIT 2014E 2015E 2016E 2017E 2018E
Best (millions) $0,40 $3,20 $19,18 $44,76 $67,13
Base (millions) $0,40 $2,66 $11,99 $20,98 $30,42
Worst (millions) $0,40 $2,13 $6,39 $8,95 $9,40
NPV&IRR Calculation 2014E 2015E 2016E 2017E 2018E SALE
$ M -$7,50 $0,06 $0,40 $1,80 $3,15 $4,56 $162,96
NPV @15% $59,62
IRR 72% represents 15% stake
Financial model

13. Product
Status: active development
Preliminary development tools:
PostgreSQL

14. User Acquisition
Prototyping
Launch
Growth
Maturity
#Internet advertising
#Buzz marketing
#PR tactics
#SEO
#Events
#Viral videos
#Blogosphere
We satisfy the requirements of our customers
through enhanced new model

15. How the proceeds will be used
Salary
22%
Marketing
43%
Office
maintenance
8%
Office equipment
4%
Consultancy
6%
Servers
17%
Capital
Salary Marketing Office maintenance
Office equipment Consultancy Servers

16. Company Vision
Geographical development:
-Russia and CIS countries;
-USA and Canada
-Latin America
-Europe
-Asian States
Application development
for mobile devices:
-iOS (iPhone, iPad)
-Google Android
-Window phone
-others
BIG DATA:
-Data Mining
-Machine Learning
-adaptive & intelligent
search
the easiest way
of shopping
the simplest
way of sales
one-of-a-kind

17. Contacts:
nikashinai@gmail.com facebook.com/Nikashin