LinkedIn lead generation is much simpler than you may think. Here is how any insurance broker implement a LinkedIn strategy. Get started with these important steps and create great insurance networking and marketing that increases leads for your insurance brokers.

1. How Insurance
Brokers Can Harness
the Power of LinkedIn
Lead Generation

2. Organic growth is the dream for insurance brokers.
Achieving a steady stream of warm prospects will take
much of the work out of marketing and lead nurturing,
giving busy brokers the time to spend on other
aspects of their business.

3. LinkedIn is the business-oriented
social network that can transform
this dream into a reality.

4. When setting up a profile for both yourself and your
brokerage, make sure you get the basics right to give
potential clients an accurate and impressive low-down on what
you can provide, reinforcing your position as an authority in
the market.

6. You can use LinkedIn’s Showcase Page function to enhance
the impact of your profile and to highlight content, ensuring
that prospects and leads understand precisely why you
should be their first choice insurance brokerage.

7. They enable you to drive traffic to your website by
building a larger network, building thought leadership,
sending weekly messages, promoting content and much more.
LinkedIn groups are an extremely powerful feature of the
platform.

8. And brand authority doesn’t stop at creating your own
group; joining other LinkedIn Groups is your starting point
to built trust and create awareness around your brand.
Once group members trust you as a professional and
understand what your company does,
you can invite them to follow your own LinkedIn Company
Page for more updates.

9. Research and join the groups most relevant to you, build
your authority by engaging in discussions and sharing
highly relevant content.
Use the ‘group searching’ tool to connect with relevant groups
in your field.

10. This is a powerful content marketing tool to gain an insight
into what stories and content pieces customers are engaging
with. Using this knowledge, you can create content that
is guaranteed to be successful and position your
brokerage for success.
‘LinkedIn Pulse’ is designed to deliver news and features to
you according to your interests.

11. Gaining authority by making the right associations is a
major part of an organic lead generation campaign.
Pulse is also useful for identifying and connecting with the
influencers and authorities in the market.

12. The LinkedIn ‘Sales Navigator’ allows you to quickly assess
and score the value of each lead based on whether the
lead has viewed your profile within the last 90 days and
whether they have engaged with similar content or services.
The ability to locate high potential connections and build trust
quickly enables you to cut out the time usually wasted trying
to find the right people to talk to.

13. Use Premium Search filters based on personal or
organisational parameters such as location, company size,
industry, company revenue and job title.
You can also use Lead Recommendations to automatically
receive leads based on pre-sets and historically saved leads.

14. Subscribers to LinkedIn’s Sales Navigator will receive access
to this as standard, further underlining why the Sales
Navigator package is an absolute must for brand builders
and insurance lead generators.
LinkedIn’s InMail tool is a way to send sponsored mail to users
to supplement your lead generation strategies.

15. While less effective in bringing in qualified, hot leads than
an organic content strategy, sponsored mail does
represent another string to be added to your LinkedIn
lead generation bow.

16. Introduce a more profound level of connection by offering
personalised responses to those who interact with you,
escalating the conversation to a consultation meeting or
a phone call. This is the sort of interaction which leads
respond well to.
The expert advice is to use the tool carefully; it is
fundamentally just cold email marketing.

17. Want to better understand the power and process of lead
generation? Take a look at our guide “Insurance Brokers
Guide To Website Enhancement for Serious Lead
Generation”.