The CollaborativeMobile Cloud Application Platformfor BusinessPresenter : Martin Wilson, AppearWebinar - Transportation
2Topics• Introduction• Rail Mobility Challenges and Solutions• MobiCloud Vision for Transportation• How MobiCloud Technology Supports this Vision• Rail Project Use Case• Demonstration• Questions and Answers
3Sweeping Changes (Gartner)• Rise of tablets” 80% of businesses will enable workforce on tablets”• BYOD, CYOD”By 2014, 90% of organizations will support corporate applications onpersonal devices”• Enterprise stores”By 2015, 60% of organizations will use private app stores to deliverbusiness apps on media tablets and smartphones”• Rise of social”By 2015, 10% of your online ”friends” will be nonhuman”• Information Complexity“Context-aware computing is a game-changing opportunity forenterprises and CIOs” ..Context - Next level of SOA (CODA/Gartner)
4Cloud Impact• Larger mainframes replaced by cloud• Enables smarter strategy supporting smaller teamsand approaches without ”Big Integrator” costs• Cloud and Mobility together driving seismic shift inindustry structures e.g. Telco, OS (e.g. Microsoft),Device (e.g. Blackberry, Nokia)
5Mobile DevicesA Rapid Pace of Change• Goal: Devices should be transparent tools to access business data• Rugged devices (expensive)– Being replaced by consumer devices (cheaper, more powerful)– BYOD and CYOD• Complexity and volume of Applications• Constant change (Firefox OS, Google Glass, ..)• New features and capabilities to be integrated– Proximity sensors, eye tracking, biometrics, NFC ..
6• Changing needs of mobile worker– Perceived Blurring of IT and Mobility– Separation of ”Work” and ”Home”– Enterprise Mobility not just ”Mobile Office”• How to access data easily via laptop,desktop, PDA?• Large IT vendor systems slow to adapt– Mobility requires a different approachsupporting rapid change• Lots of experimental projects underway– Need more cost effective route to supportmobility projectsWorkforce Mobility Challenges
7Transport Industry IT Challenges and ObjectivesMobility Solves Transport ChallengesCustomer EmployeesProjectDeliveryReliability andDependabilitySafetyValue andSustainability
8Transport Industry IT Challenges and ObjectivesMobility Solves Transport ChallengesCustomer EmployeesProjectDeliveryReliability andDependabilitySafetyValue andSustainabilityApps for third party transportproviders, Proactive travel info,Social networking, travel plans,On board entertainment, ..Make it easier to collect,distribute and communicate data,automatically and proactively e.g.Defect reporting, M2M AppsCommunication between(nearest) colleagues, and trains,rail police, panic button, masscommunication, ImprovedintegegrationValue - Reduce the cost ofpurchasing equipment by sharingit across the businessSustainability - Eco-driving appsSocial Media Integration, TrainingApps, Collaboration, proactiveinformation, flexible rostering,traveller profile, coupons,additional forms of paymentRecord taking applicationsLinking with otherorganizationsApps for temporaryemployees andsubcontractors, selfdestructing enterprisedata, collection of dataand reporting, sharedvisibility.
91st Generation Mobility• Solution to voice & paper communications– Increase visibility & control– Minimize manual paper based work• Increased efficiency• Improved customer satisfaction• However - some challenges for implementation– Training overhead– Adoption by workers– Employee satisfaction
10Enterprise MobilityA point solution providesmobile access to businessprocesses for greaterproductivitySecond pointsolutionMobile AppServer 1Mobile AppServer 2?Mobile AppServer 1Mobile AppServer 2Mobile AppServer 3Multiple point solutions – complexity, lack of control,limited reuse, data synchronisation issues, problemswith workflow priorities, security, ..
11Drivers for Enterprise Mobility?A point solution provides mobileaccess to business processesfor greater productivitySecond pointsolutionMobile AppServer 1Mobile AppServer 2Mobile AppServer 1Mobile AppServer 2Mobile AppServer 3Multiple point solutions – complexity, lack of control,limited reuse, data synchronisation issues, problemswith workflow priorities, security, ..
12Drivers for Enterprise MobilityMore than 50% of the application code is spent connecting to the backend webservice, retrieving the data and managing the local device databaseA point solution provides mobileaccess to business processesfor greater productivitySecond pointsolutionMobile AppServer 1Mobile AppServer 2DatabaseBackendServer 1BackendServer 2BackendServer 3”Platform”e.g. MEAP, MDM,MAM, MADP
13Next Generation Mobility Goals• Lower the Total Cost of Ownership– Cloud vs On-site installations– Control – easier to deploy/publish and control apps• Improve user adoption– BYOD - Device Independence• Develop Efficient and Reactive Organisation– Integration between people & systems– Collaborative real-time communications - game changer• Improved team collaboration– Shared situational awareness = context-awareness
14Next Generation VisionFirst Generation MobiCloudDeviceNetworkApplicationAll behind the firewall, on-siteenterprise implementationsHybrid Cloud ModelCloud based with secure backoffice (e.g. ERP) accessSmartphones, BYODMultiple OS & form factorsApplication ”Silos”Collaborative Apps,Information mash-upDedicated Windows MobileDevicesStatic data Dynamic, Context-aware data”Clunky” user interfaces Intuitive, Ergonomic UICross PlatformCloudContext
15MobiCloud ProjectVision: Bridging the Enterprise Mobility Information GapEC Research Program: CIP ICT-PSPBudget: 4.46M EurosDuration: 2012-2014www.mobicloudproject.eu
16Backed by the European CommissionFounding partners
17A Cloud-Based Mobility Platform allows you to efficiently Manage andDistribute your Apps through your own corporate app store.Cloud
18ContextContext enables your apps to become smarter and easier to use.Right InformationRight UserRight PlaceRight TimeUse context to decide whichapps are usable when, forwho, on what device and towhat extent .. smartdistribution
19Cross-platformCross-platform development reduces time and development costs formobility projects.
21MobiCloud Application ScenariosRailConstruction Field ServiceCity Transit
22MobiCloud Application ScenariosRailConstruction Field ServiceCity Transit
23City Transit AppstoreScenario– City Transit mobile crew of thedispatching centres and platformstaff who need to shareoperational messages with thecommand & control center inreal-time for safety (fault/incidentreporting), customer service(traffic disruption updates)– KVV City Transit Karlsruhe,Germany– Multimodal Transport OperatorCity Transit
24Rail Use Case - Svenska Tågkompaniet ABScenario– Train drivers, train conductorsand platform staff need to shareoperational messages with thecommand & control centre in real-time for energy efficiency (eco-driving), safety (fault/incidentreporting), customer service(traffic disruption updates) andcompliance (delay reporting andfault attribution).– Tågkompaniet AB, SwedenRail
25Customer Background• Svenska Tågkompaniet AB is a leading Swedish railway company• Operates mass transit systems across Sweden• Founded in 1999 to compete against state owned ‘SJ’• Majority owned by Norwegian rail (NSB)• 350 employees• 350 MSEK in revenues• 3.5 M passenger journeys per year6/25/2013
26Customer Challenge• Locked-in on an aging mobility solution– Obsolete hardware (HTC)– End of life software end-to-end (mobile and backend)• Poor user acceptance and satisfaction– Unhappy with rugged device and software performance– Unhappy with non-intuitive and poor ergonomics UI’sFirst Generation Solution
27The MobiCloud Solution• From single mobile device to any mobile platform:– From one Windows Mobile 6 model to any Android and any iOS device• From costly and inadequate integrations to controlled cost andmodern interfaces:– From CPU-time cost interfaces to monthly subscriptions (FORD)– From lack of control and feedback to exact responses (Trafikverket)• From expensive IT infrastructure to hosted-in-the-cloud– From physical servers on premise to cloud-based computing– From client installations to web based interfaces
28Mobile Solution feature overview 1/6• Active Directory integration– Uses existing administration system– Uses existing user credentials (authentication,authorization and accounting to domain usingexisting ID and Password, complying to existingpolicies –e.g. password complexity, logon hours)
29Mobile Solution feature overview 2/6• User owns the device• Enterprise owns the data– An app within the app– Separation between work and private realm• Supports user owned devices (BYOD)• Support context based app provisioning
30Mobile Solution feature overview 3/6Traffic disturbance messaging– Native widget– HTML5 app– Notifications• Sound,• Vibration• Visual– Granular addressing and control• Send to any and all• Read receipts• Dynamic Message updates• Timed or manual message expiration
31Mobile Solution feature overview 4/6Collaboration between online users• Ability to see colleagues on map or in a list• Cellular positioning for maintained battery life• Positioning using Google Maps• Ability to call, text or email colleague• User-friendly phone book layout• The colleague in highest proximity is listed first!• Only currently on-the-beat co-workers listed• Multiple ways of contact• Navigate to…• Call…• SMS…• Email…
32Mobile Solution feature overview 5/6Vehicle defect reporting– View existing defects based on user context• Vehicle list based on user login credentials– Report new defects using a defect wizard• Minimum input, maximum output– Image capture• Interface to camera and camera roll (image library)• Ability to manage attachments– Add and delete multiple files– Automatic synchronization to third party backendsystem (FORD)• Return case ticket number• Return case status• Return case repair comments and progress
33Mobile Solution feature overview 6/6Vehicle status change– View existing status based on user context• Vehicle list based on user login credentials– Enter vehicle into maintenance• Single confirmed action– Exit vehicle from maintenance• Single confirmed action.
34Integration with third party systems• Time tables via Trafikverket’s UTIN– Meeting reporting requirements from traffic governing body– Web interface for manual and scheduled download• Traffic plan reports via Trafikverket’s OPERA– Meeting reporting requirements from traffic governing body– Meeting SLA´s with traffic governing body– Web interface for validation, upload, PDF conversion and storage• Defect reporting to FORD– Meeting requirements from vehicle owners– Enriched with picture attachments– Web based and mobile enabled• Workshop interfaces– Third party workshop can toggle vehicle status during maintenance
37Why Hybrid ?DeviceAccessSpeedDevelopmentCostApp StoreApprovalProcessNativeHybridWebFullFullVery fastNative speed asnecessaryReasonable AvailableOnly forcontainerAvailableExpensive formultipleplatformsMandatory foriOS and WPLimited Fast Reasonable Not available None
38MobiCloud Hybrid ModelHTML5AppHTML5AppHTML5App• Access to hardware• Communications• Offline support• Security features• Portable business logic• Portable viewsAppear Native Container
39Tågkompaniet Project – Awards 20132013 WinnerEuropean User Awards forNetworking2013 WinnerCommunications MobilitySolution of the Year2013 Finalist2013 Finalist
40MobiCloud Technology Summary• Future-proof mobility platform– Cloud-based– Enterprise focused– Context-aware• Ready-made solutions– Industry marketplaces– Internal vs public appstores• Speed-up development– Ready made templates for Apps– Cross-platform & Native support– Open APIs and SDKs for Back Office– Include existing 3rd party apps