3. NME
BACKGROUND:
First published on March 1952
It started as a music newspaper, and gradually
moved toward a magazine format during the 1980s,
changing from newsprint in 1998.
NME stands for “New Musical Express”
In the 1970s it became the best-selling British music
newspaper.
An online version of NME, NME.COM, was launched in
1996. It is now the world‟s biggest standalone music
site, with over 7 million users per month.
4. The name of the magazine is an acronym „NME‟
suggests a more modern and no -nonsense take on a
national institution.
The magazine had achieved variable success over the
years with sales rising and falling.
It has intended to adapt to accommodate new
sounds on the rock/metal scene. This has helped to
increase sales in dark times. However, it has also
received some criticism for this.
5. DEVELOPMENT
1995 NME Mag
You can see that the
authenticity of the NME
masthead has been kept the
same since its beginnings till
this day. With minimal
variations and alterations.
2009 NME Mag
This is done in order
to create a clear
representation
(signature) of what
NME magazine is for
its consumer‟s
brand recognition.
6. NME
TODAY
Issued weekly
Costs £2.20 per issue
Consists of approximately 73 A4 pages, produced
on glossy, full colour paper.
Follows a standard magazine layout, combining full
colour images with bite-size snippets of text on
some pages and full colour articles that combine
image and text on others.
NME has its own website, TV channel and radio
channel.
7. TARGET AUDIENCE
16-24 Year old
80% male, 20% female
Active music enthusiast and
purchaser
Interested in computer
games, film, TV and tattoos
Loyal to their friends and
favourite bands, passionate
about music and individual who
refuses to follow the
crowd, youthful and fun.
Sees NME as an authority on rock
music and an educator.
8. CONTENTS
Content is entirely devoted to music with
music//band news and articles, album
reviews, gig information and gig guides.
Quizzes and Letter pages are present too.
Bands that commonly feature are: Green
Day, Oasis, Kasabian, The Killers, The Kaiser
Chiefs and many more.
The magazine offers free posters, reflecting
the largely youth readership.
9. PRE-EXISTING
CONTENT PAGE ANALYSIS
The title „NME‟ is written in big bold
letter s in the top lef t hand corner the place the reader s fir st look at
when seeing the page. It is put in
the corner to remind the reader
what the magazine company is .
The title‟s of stories are mainly one
word, so that it is easy to read and
catches the reader s attention
quickly. They are in capital
letter s, which make them stand out
and the colour s of them are black
and white, which contrast each
other well, again making them stand
out. The central image on this
contents page shows the band Oasis
per forming live, it is from a gig so
suggests that the ar tists in this
magazine are all about the music
and don‟t care what they look
like, they don‟t need to pose in a
photo shoot.
10. CONTINUED . . .
The layout of this contents is split into
sections of dif ferent categories. For
example: „features‟ and „reviews‟.
These words are shor t and simple so
draw in the reader s attention quickly
as they are quick to glance at. They
are separated by black text boxes with
a white font for the text to make it
stand out against the back ground .
The content shown for this magazine
includes mainly news on fresh new
music. NME are known for uncovering
new music so most of their magazines
content is about new music .
The subscription of NME is also
adver tised on this contents page, this
may help per suade the reader to buy
ever y issue instead of just one.
11. NME
STYLE
•NME features a lot of iconography associated with indie/rock and
the scene that surrounds it e.g. Tattoos, amps, dark make-up,
electronic guitars, stage, spotlights.
•The magazine is
visual, some imageheavy and some text
heavy.
•The magazine features
a lot of uppercase text in
a distressed font.
Red & black feature
mostly in the magazine.
12. MODE OF ADDRESS
Casual, featuring informal words and
phrases that the TA might use
• The tone of expression
used by a young fan of
indie/rock is established.
• Friendly and down-toearth, suggesting a
good, friend-to-friend
relationship between
reader and magazine.
