Target 1: Decrease Bounce Rate
Old Version: Very few entry points on catalog pages
New Version:
Doubled the entry points
on catalog pages
Target 2: Improve call-to-action buttons
Target 3: Enhance Trust Feeling
Target 4: Adapt to the mobile environment
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
Simple ways to Increase Conversion Rate
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Simple ways to Increase Conversion Rate

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The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece.

On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period

Published in: Internet, Retail
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Simple ways to Increase Conversion Rate

  1. 1. Target 1: Decrease Bounce Rate
  2. 2. Old Version: Very few entry points on catalog pages
  3. 3. New Version: Doubled the entry points on catalog pages
  4. 4. Target 2: Improve call-to-action buttons
  5. 5. Target 3: Enhance Trust Feeling
  6. 6. Target 4: Adapt to the mobile environment
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