Simple ways to Increase Conversion Rate
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Simple ways to Increase Conversion Rate

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The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece. ...

The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece.

On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period

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Simple ways to Increase Conversion Rate Simple ways to Increase Conversion Rate Presentation Transcript

  • Target 1: Decrease Bounce Rate
  • Old Version: Very few entry points on catalog pages
  • New Version: Doubled the entry points on catalog pages View slide
  • Target 2: Improve call-to-action buttons View slide
  • Target 3: Enhance Trust Feeling
  • Target 4: Adapt to the mobile environment