Simple ways to Increase Conversion Rate

  • 610 views
Uploaded on

The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece. …

The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece.

On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period

More in: Internet , Retail
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
610
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
14
Comments
0
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Target 1: Decrease Bounce Rate
  • 2. Old Version: Very few entry points on catalog pages
  • 3. New Version: Doubled the entry points on catalog pages
  • 4. Target 2: Improve call-to-action buttons
  • 5. Target 3: Enhance Trust Feeling
  • 6. Target 4: Adapt to the mobile environment