Going Global - The Challenges of International eCommerce

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A first approach on explaining the challenged of aiming for the Big Picture. What are the problems and challenges of international ebusiness?

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Going Global - The Challenges of International eCommerce

  1. 1. ONE HOUR SESSION Prepared 50 min.
  2. 2. We don’t have problems……We have challenges
  3. 3. Who am I?
  4. 4. GR.EC.A ATCOM S.A. Member of the Head of Board InnovationOliveShop.com Co-founder HAMAC Member of the Global Trends Committee fa@me.gr Smallest email in the world???
  5. 5. Quick Quiz Which is the biggestnightmare of a presenter?
  6. 6. Some Numbers
  7. 7. Europe
  8. 8. 300 billion euro turnover20% Growth relative to 2011Up to 30% Growth relative to 2012
  9. 9. U.S.A.
  10. 10. Cyber Monday 2012:30% up to 2011- 1,98 Billion on a single day53% up of shoppers intend to doholiday shopping online38% of tablet owners have made apurchase on their devices17% up relative to 2011. 14% up from 2010
  11. 11. Asia
  12. 12. In China, 30 million new customers willshop online every year until 2016.25% of Ecommerce demand productsnot available in physical storesBy 2015, China will become the largestecommerce market in the world
  13. 13. 1. Marketing
  14. 14. 2. Operations
  15. 15. 3. Logistics
  16. 16. 4. Technology
  17. 17. 5. Other
  18. 18. M.O.L.T.O.
  19. 19. +1?
  20. 20. …but that is a seminar of each own 
  21. 21. 1. Marketing
  22. 22. 1. Marketing • CPC Campaigns • SEO • Social Media • Affiliates • Email Marketing • Local ATL/BTL
  23. 23. 2. Operations
  24. 24. 2. Operations
  25. 25. 3. Logistics
  26. 26. 3. Logistics • Shipping – Large selection of shipping methods – Exploit shipping margins – Find local companies – Learn from barriers and adjust • Don’t be overconfident • Find a good Customs Clearer • Closely track all mistakes
  27. 27. 4. Technology
  28. 28. 4. Technology • Usability • IP Matching • Concurrent Editing • APIs • More back-end filters • Reporting
  29. 29. 5. Other
  30. 30. 5. Other • Cookies • Privacy Policies • Patents • Mediakits • Corporate Identity Design
  31. 31. Let’s make a good deal
  32. 32. If you give me a rating…
  33. 33. I’ ll give you +1 tips
  34. 34. Website needs to be localin every essence
  35. 35. Understand Key market differences
  36. 36. Invest time for strategy, ineach country individually
  37. 37. Add payment gateways.Don’t stop potential customers
  38. 38. Always negotiate the shipping price
  39. 39. Focus on your goals
  40. 40. Special Thanks to all these guys for their great photos• http://www.flickr.com/photos/abstractionsss/2754713712/sizes/l/in/photostream/• http://www.flickr.com/photos/eric5dmark2/5432852145/sizes/o/in/photostream/• http://upload.wikimedia.org/wikipedia/commons/4/4b/Europa-bei-nacht_1-1024x768.jpg• http://www.masterresource.org/wp-content/uploads/2009/12/earth_night.jpg• http://fc06.deviantart.net/fs41/f/2009/028/5/f/Think_positive_by_JoaoPedroPG.jpg• http://www.scotclimb.org.uk/images/big_nightfall.jpg• http://www.flickr.com/photos/n0thing/2111346/sizes/o/in/photostream/• http://blog.eoffice.net/wp-content/uploads/2012/10/WIR-Deepend-036.jpg• http://www.csmcargocarrier.com/images/723685_Shipping-to-Bahrain.jpg• http://s1.aecdn.com/images/news/volvo-trucks-delivers-34-new-tractors-to-yusen-logistics-38252_1.jpg• http://www.flickr.com/photos/khanov/7635526198/sizes/h/in/photostream/• http://hdwallpaper.ws/images/2012/09/-Shepherd-Cubes-Rubiks-Cube-Cuber-3x3-Shepherds-Cube-Shepherds-Sticker-Set- Shepherds-3x3-Cubing-Fresh-New-Hd-Wallpaper--.jpg• http://www.flickr.com/photos/skitzogerl34/313760025/sizes/l/in/photostream/• http://www.flickr.com/photos/yury-prokopenko/5683348314/sizes/l/in/photostream/• http://www.precisionmktks.com/images/pmktks%20images/handshake.jpg• http://3.bp.blogspot.com/_4Smtz8xEhzY/TOQvBkciZ0I/AAAAAAAABLk/8cXi7dR8-bc/s1600/DSC_3454.JPG• http://www.dailyinspiration.nl/creative-ads-moustaches-makes-a-difference/• http://25.media.tumblr.com/tumblr_mbklwkqAWM1qezkvto1_1280.jpg• http://3.bp.blogspot.com/-iRhDlRzqrSQ/TuiXV3HEQdI/AAAAAAAAACE/W_2JFQrRvWI/s1600/credit+cards+bunch.jpeg• http://www.creativecriminals.com/images/fedextruck2.jpg• http://www.flickr.com/photos/starrypix/5711049852/sizes/o/in/photostream/• http://www.flickr.com/photos/kassandra_gg/7844303696/sizes/h/in/photostream/• http://www.skyetampa.com/wp-content/uploads/2011/09/5StarLogo_2.jpg• http://mjfellright.files.wordpress.com/2012/10/usa-at-night.jpg

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