Simple ways to Increase Conversion Rate

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The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece.

On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period

Published in: Internet, Retail

Simple ways to Increase Conversion Rate

  1. 1. Target 1: Decrease Bounce Rate
  2. 2. Old Version: Very few entry points on catalog pages
  3. 3. New Version: Doubled the entry points on catalog pages
  4. 4. Target 2: Improve call-to-action buttons
  5. 5. Target 3: Enhance Trust Feeling
  6. 6. Target 4: Adapt to the mobile environment

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