eShop Architecture - 5-step process to develop a proper ecommerce presence

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This presentation aims to highlight the important 5 steps that are required in order to develop a stable, scalabl and secure ebusiness process.

The presentation was given during the Web World Expo Conference held at Zappeion, on March 9th, 2013.

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  • eCommerce has grown and consumers have demands. If we provide them, with a good buying experience (aisthitiki, diadikasia), we will build relationships with customers. They will shop again. They will tell it to a friend. Kai etsi, thaapoktisoume ton piosimantikoparagontapoutha mas odigiseitelikastinepityxia
  • eShop Architecture - 5-step process to develop a proper ecommerce presence

    1. 1. eCommerce Architectureor how to create a proper e-presence
    2. 2. Information Architecturethe art and science of organizingand labeling datain·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˈtek-chər
    3. 3. TrafficAd Cost
    4. 4. Usabilitythe ability to be used easily or convenientlyusa·bili·ty / yü-zə-ˈbi-lə-tē
    5. 5. Just one Law : Don’t make users think too much.If it is very complex… they will leaveIf they get lost… they will leaveIf it is hard to read… they will leaveIf they don’t know how to proceed… they will leaveIf they have too many to do… they will leave
    6. 6. OptimalUser Experience
    7. 7. +50%eConsultancy
    8. 8. +31%
    9. 9. +22%
    10. 10. Is it just colours and shapes?
    11. 11. RESPONSIVE DESIGN
    12. 12. …3 more slides…(less than a minute!)
    13. 13. Zappos Core Value #1Deliver…. wow!!!
    14. 14. Loyalty
    15. 15. Θενκ γιουFotis AntonopoulosHead of Innovation, ATCOM S.A.fotis@atcom.gr - www.atcom.gr(Thank you )

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