How to Join A DJ Agency?
Joining a DJ agency can be a good way of spreading the word about your skills. What role they play depends largely on how good and how famous a DJ you are.
2. Joining a DJ agency can be a good way of spreading
the word about your skills. What role they play depends
largely on how good and how famous a DJ you are.
You have your choice of several different types of DJ
agencies…
3. ARTIST MANAGEMENT
Catering for famous, established, pro DJs who are in high demand
rather than newbies trying to get a break or regular DJs at a small
club. These agencies are less about hand-holding and advice, and
are more about making sure nights go smoothly, clubs pay money
on time and that the high profile DJs on their books are well
publicised and booked solidly. As managers, these agencies deal
with the publicity, bookings, travel, accommodation and so on,
meaning the only thing that the DJ needs to worry about is the
music.
Any booking fees payable to the DJ are paid to the management,
who take a percentage cut (usually between 10 and 15 per cent)
before passing the rest onto the DJ. The less bookings the DJ has,
the less money the agency makes, so making sure that the DJs on
their roster are reliable, booked solidly and getting paid is in the
agency’s best interest.
4. LOCAL AGENCIES
Large towns and cities have DJ agencies that cater for
the clubs, bars, function rooms, wedding parties and
any reason someone may want a DJ. Although fame
won’t be as large an issue, a strong track record of
playing a lot of gigs is a necessity for these agencies to
sign you up.
Local agencies take a similar percentage cut of the
booking fee as the artist management agencies.
Because the pool of available DJs on their books don’t
have fame to sell themselves, these agencies work
hard for their cut.
5. INTERNET AGENCIES
Internet DJ agencies help you with promoting yourself,
rather than finding work for you. In most instances, they
don’t actively seek out work on your behalf, but clubs and
bars come to them requesting a DJ and the agency passes
on your details to the club. Reputable Internet agencies
have a large dossier of clubs who request DJs on their
roster, and are able to prove a large hit-rate for their DJs
working at clubs.
In many cases, you pay a yearly subscription to the Internet
agency, rather than handing over a percentage of what you
earn. This is an extremely controversial concept, and
opinions are very strong on both sides as to whether you
should pay upfront to try to find work.
6. RESEARCHING A DJ
AGENCY…
Before joining any agency (Internet, or otherwise), take
a look at any testimonials that may be on their website,
and if you get the chance, get in touch with the DJs and
clubs to check that the agency is genuine. Some
unscrupu- lous people out there do make up
information to try to seem more profes- sional, so do as
much research as you can and post some questions on
DJ forums.
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