Brian Mc Nicoll, Dynamo Games

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Brian Mc Nicoll from Dynamo Games discusses 'Social Gaming' at the Facebook Developers Garage at the Turing Festival, August 2011

Brian Mc Nicoll from Dynamo Games discusses 'Social Gaming' at the Facebook Developers Garage at the Turing Festival, August 2011

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  • 1. Turing Festival 2011All Change To Social Gaming
    Developing, Publishing and Monetizing Games on Facebook
  • 2. Introduction to Dynamo Games
    Founded 2004, based in Dundee, Scotland
    Brian McNicoll, MD, co-founder
    Developer of mobile and online social games
    Championship Manager(13 versions)
    Football Tycoon
    The Crystal Maze
    Soccer Tycoon
    Beauty Town
  • 3. Social Gaming
    What is SocialGaming?
    How do socialgameswork?
    Whydid we move into this space?
    How do you makemoney (FB credits)?
    Whythis was a challengefor us
    Top 25Facebookgames chart
  • 4. Top 25 Facebook Games – Monthly Active Users
  • 5. Facebook Games
    Who has all played a Facebook game before?
    FiveKey Social Gaming Rules:
    Free-to-play games with micro-transactions
    Limitless game-play
    Daily game-play hook - timing
    Social and viral
    Accessible and easy to use by anyone
  • 6. Soccer Tycoon - Facebook
    Our first Facebook game
    ‘Soccer’ not ‘Football’ for worldwide market
    Tycoon game with timing mechanics
    A whole range of items to buy
    Fun friendmechanics for virality
    Large % of female players
    Weekly update cycle
    Soccer Tycoon 2
  • 7. Soccer Tycoon - Facebook
    In-game Avatars – Facebook games have to look very fun and welcoming, a good way to do this is to have friendly in-game characters within your in-game environment.
    Main Game Screen/Theme – Isometric view good for city building games. Many important social game GUI components and easy to understand HUD.
  • 8. Beauty Town
    A Channel 4/Creative Scotland commissioned project
    Online Social game for Facebook to promote positive body image for females
    Educational Values – 18 different body shapes
    Completely different from anything we had developedbefore
    Design research consisted of: Field Research, IdentifyingDemographic, Focus Groups, Eye Tracking, Surveys, Beta Feedback and much more.
    A very exciting and enjoyablechallenge - Play Now!
  • 9. Beauty Town - Facebook
    Avatar Creation Screen – Lay-out is very important for social games to attract a wide as possible player-base.
    Shop Screen – Colours, navigation and a lot of information to communicate with the player. Oblique perspective.
  • 10. Analytics
    Very important for social games – in-house analytics dashboard
    Allows 99% of ‘gut feeling’ design decisions to be removed
    ARM - Acquisition (with Engagement), Retention & Monetisation
    KASE – Killers, Achievers, Socialisers & Explorers
    Your users are your game – find out what the majority of them are doing – don’t go on one singlereview
  • 11. Some Useful Tips
    • Psychology is very important in the design process of Social Games – Credits Examples:
  • Some More Tips
    Localisation – Localise by demand:
    Bottom Bars – Important info and links:
  • 12. Useful Links
  • 13. Contact & Questions?