Digital marketing is a marketing where we create traffic and we promote our products and services. Digital marketing is a component of marketing where we use internet for promotions.
It is the most used term in today's world. Because internet is used by everyone and it is always a best way to promote our business. It is also helpful for customers to find their products which they needed. Digital marketing is that market where we cannot met the buyers and sellers. Their all conversation is upon internet. It is the best platform of promoting our business with the help of mobile phones, computers, laptops etc. This is not include only social media, websites . It also used multimedia and texts as a marketing channels. It is the promotion of brands to connect the potential customers with the internet. It also used for conversations.
3. Introduction -
Digital marketing is a marketing where we use internet to promote our business. with this
we promote our products and services through online ads. It used online technology like :
computers, mobile phones and digital media.
Meaning-
It is also known as online marketing. It is the promotion
of the brands to connect with the customers with the
using of internet and online websites. It is not only
include e-mail, web site pages and social media , but also
includes the multimedia.
4. Benefits of Digital marketing
Global reach- Digital marketing is the best way to promote our products
and services through internet in whole world.
1.
2. Lower cost- with the usage of internet we easily found the best products at
lower cost without going anywhere.
3. Easy to learn - We easily learn any thing with the use of internet. Digital
marketing is the best way to learn about other things which happened in todays
world.
4. Creativity increased- Digital marketing increase the
creativity of students and others. it is the creative way to
learn things easily.
5. Types of marketing
2. Outbound marketing
Inbound marketing
1.
Inbound marketing is a marketing where it
use methodology to attract customers by
creating valuables contents and
experienced tailored by them. it is a stratgic
approach. it target your audiences.
It is a traditional bound of marketing.
where it attracts your customers with the
traditional ways.It attracts the potential
customers to drive brand awareness an
generate scales.
7. E- mail marketing is a marketing where we
promote our products and services with the help
of e-mail. when we have the mail-id of a user. then
we send e-mail to them with the related of their
interestes.It is the easiest way to attract customer
towards our product or our company.
E-Mail Marketing-
1.
8. 2. Content Marketing-
Content marketing is that marketing where
we easily search any content which we want
or which we actually needed. All types of
contents are availabke on internet and it was
the best approach of digital marketing where
we make new contents and promote our
contents through internet and online services.
9. 3. Social media marketing -
It is the marketing where we usually promote our
products and services through the social media. it is
the huge way to promote our services. Social media
is that marketing where have a huge traffic of
customers.
10. 4.Advertising
Advertising is a best way to promote our goods
and services. Advertising is the most used
term of digital marketing. With this we can
easily find that product which we actually
needed. sellers of the product mostly give
advertisements of their product.
11. 5.SEO
It is the best way to manage the traffic
upon websites and web pages. It
improves the quality and the quantity of
the webpages and it optimize the search
engines difficulties. And it targets the
unpaid traffic rather than the direct
traffic and paid traffic.
12. Conclusion
The research and the practices of the digital
marketing are improved day by day. The
advancement of the technologies generate the
multiple opportunities and give the employment to
many people. And it also give the unpredictable
challenges to the marketers.
